Mariana T. Email & Phone Number

Framingham, Massachusetts, Us

- Developed and executed strategic plans for licensing and packaging five advanced software audio algorithms, leading to business growth of over $10M through strategic partnerships across multiple platforms.- Achieved timely delivery of 97% of licensing projects, consistently meeting budget constraints and maintaining high quality standards, while fostering long-term client relationships and sustainable partnerships.- Streamlined planning cycle by budgeting engineering efforts, identifying key algorithms, and prioritizing business needs, drastically reducing process duration by at least 50%.

New York, Ny, Us

- Led strategic partnerships that generated approximately $4M in revenue by integrating complex data and content across web and app platforms for over 300 Gannett publications.- Spearheaded the launch of five multifaceted, cross-functional client-facing partnerships involving 20+ core team members, including engineers, designers, product leads, and writers, ensuring seamless collaboration and delivery.- Implemented AI-driven strategies and tools within the CMS, automating content design and partnership data integration, resulting in a 10x reduction in research and editing time for local publications.

Mountain View, Ca, Us

- Evaluated and defined misinformation strategies to develop and train machine learning models capable of detecting harmful content in the Google News app, serving 30 million users across 30+ countries.- Redesigned algorithms in Google Discover to better showcase relevant local content for users in over 50+ countries while strategically managing 200+ content topic feeds to enhance content quality for over 800 million users.- Led team to build and optimize 200+ news indexes, integrating key, reliable, and relevant local publishers from 30+ countries, enabling ML models to prioritize content quality over traffic-driven sources.- Directed news localization initiatives that scaled Google News features during the COVID-19 pandemic, resulting in a 700% increase in market reach, 384% user growth, and a 172% rise in daily minutes spent on the app.

Mountain View, Ca, Us

- Achieved a 50% increase in daily user engagement on the Google News app by leading cross-functional, immersive news coverage of national elections in LATAM, including spearheading a high-profile promotional campaign on Google's homepage.- Directed comprehensive analysis of internationalization (i18n) and localization (l10n) gaps within Google News products, influencing leadership to secure dedicated engineering resources and implement specialized tools that improved l10n quality, resulting in a 50% reduction in reported l10n bugs.- Led the launch of 200+ high-quality news feeds across 30+ countries (reaching 200M users) as part of the Google News app redesign, establishing a structured content strategy that enhanced machine learning models for personalized news delivery.- Championed DEI initiatives to elevate internal team education and strengthen Google's understanding of international users; organized 10+ impactful events featuring prominent journalists from diverse backgrounds.

Miami, Fl, Us

- Managed and coordinated daily written and visual content assignments for a team of 10+ writers and editors, leveraging data analysis to align content with user interests and optimize engagement.- Leveraged data insights to deliver content that engaged over 1M daily users across multiple channels, increasing DAU by 800K+. Monitored performance through Google Analytics, optimizing content strategy to boost engagement and reduce churn.

México, Ciudad De México, Mx

- Led a team of editors and writers in strategizing and creating original lifestyle and luxury content for Elle Mexico’s website, reaching an audience of over 1.5M single users and 1.5M page views, with a monthly average of 710K single users and 1.1M page views.- Partnered with sales and marketing teams to develop commerce strategies that secured key partnerships with luxury brands, contributing to +1.2M sessions and meeting revenue goals.- Provided data-driven insights and strategic debriefs to executive leaders and internal teams, enhancing daily storytelling with SEO strategies that drove +897K sessions and increased engagement among 234,000 readers.

Monterrey, Nuevo Leon, Mx

- Coordinated the publication of daily breaking news articles, notifications, and videos for the newspaper's homepage, ensuring timely and accurate content delivery for an audience of over 2M users. - Led the launch of comprehensive news coverage for major events such as national elections, major sports events, and impactful breaking news, contributing to peak audience engagement with 4M+ page views and 1.5M+ single users during major news cycles.

Mx

- Edited, wrote, and researched editorial content for the key web sections of the newspaper (10+M users in Mexico).- Collaborated with editors, reporters, and social media managers to publish content under high pressure daily. - Managed social media accounts and reached 2+M users daily.

Master’S Degree, Publishing And Writing

Bachelor'S Exchange Program, Journalism

Bachelor'S Degree, Communication And Media Studies