Mariana Ferrari Email and Phone Number

Key responsibilitiesSupporting the Operations Manager’s work.Overseeing daily operations to deliver CRM Email an Push campaigns for a global client.Leading internal processes, optimizations, forecasts, and ad-hoc projects.Client and cross-team communication.Doing weekly meetings and alignments with managers and the client.Handling incidents, doing root cause analysis, reports and optimizations.Planning capacity and process for events/changes that come from the client.Owner of documentation, responsible for Confluence governance.Organizing Global onboarding of new team members.Day to day tools: Jira, Excel, Outlook, Teams, Smartsheet.Main projects:Black Friday 2022 and 2023: strategic planning, team organization, workload distribution and client communication to timely deliver Email and Push campaigns for our global client.

Management of Email and Push campaigns for a global fashion brand, based on Agile methodology.Use of Jira to manage and track the progress of around 40 Email+Push per week with a 3-day deadline.Be the interface between the client and the Marketing Operations team.Coordinate and assign campaigns to the team of FO’s and coordinators.Keep Confluence and Smartsheet up to date with guidelines, data and staff.Review translations, verify and approve the content and targeting of campaigns.Onboarding in order to train and strengthen the engagement of new employees.

- Cross-channel marketing execution;- Creating workflows and target group criteria in ACS and AEM;- Performing technical troubleshooting;- Responsible for process updates, accounts creations and onboarding.

-O Tempo Virou: content management and production for the podcast produced by the influencer Giovanna Nader, with a growth of 70% in followers on Spotify in 2021.-Projeto Gaveta: Social Media content developed for 4 editions of the sustainable fashion festival, with a 21% engagement growth in Instagram in February 2021.-Heinrich Boll Foundation: digital campaign to promote the Atlas of Plastic: 5,000 copies downloaded and 26% audience growth in the Instagram account from Nov-Dec 2020.-Rio Ethical Festival: content project management and creation to promote the sustainable fashion forum in 2020 using channels such as Instagram and LinkedIn.

- Social media management (Instagram and Facebook) for the sustainable fashion brand- Branding and communication strategy- Digital strategies for organic and paid digital channels- E-mail marketing campaigns- Copywriting for social media, e-commerce, email marketing, Facebook Ads, Google Adwords, press releases.- Trends research about Social Media, Fashion and Sustainability.

Malha was a big platform to promote a more sustainable and collaborative fashion market. The projects ranged from coworking space to marketing initiatives with some of the biggest players in the industry, such as C&A, Nike and Ancar Ivanhoe.- Social media strategy to position Malha's in the sustainable fashion scene, and to raise awareness among consumers, companies and potential stakeholders; - Management of the brand's verbal and visual identity;- Articulation with potential partners for future projects such as Pop-Up Store, and collaborative collections;- Production of networking events and local fashion fairs;- Trends research and copywriting about Sustainability & Fashion.

Implementation of multichannel strategies (Facebook, Instagram, Twitter, Pinterest, blog, newsletter and e-commerce) with a focus on sales conversion and audience growth (+2MM followers on Facebook and Instagram).Copywriting and content creation focused on strategic objectives such as innovation, brand awareness, audience growth, engagement and sales.Coordination of content team, agency, PR and creative freelancers.Organization of content calendar, meetings, processes and briefing to improve the flow of communication between teams (design, marketing, sales, branding, HR).Main projects and results:Content coordination for Social Media and Email marketing campaigns at the launch of the FARM x adidas Originals collections sold worldwide from 2013 to 2015.Development of editorial calendar and implementation of SEO strategy for the blog adoro FARM (100,000 pageviews per month) and the brand's e-commerce.Communication and monitoring of the hashtags #tonoadorofarm and #mundofarm to disseminate user generated content created by customers and staff (+1MM posts) .

- Coolhunting for the street style blog RIOetc- Copywriting and Content creation for cobranded projects with partners like Globosat, Adidas & Ancar Ivanhoe- Research and Copywriting for the book and app 'A Carioca' (2012) about Rio's lifestyle, culture & fashion