Marian D. Ferrer Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Successfully launching the CRM (EMUN1) and improving the B2B site. Responsible for managing the product set up, including Product lifecycle, Forecast, Inventory by Plant, Product mix, Promotions and Price List.
• Analyze market trends and product insights to report ongoing results of Net Sales at a National level to identify customer-specific opportunities or gaps.
• Align 65+ Brand strategies with our Business Plan for actionable Sales growth, including in-store activation and Distribution Sales targets to Manage risks and ensure all projects are delivered on-time and within scope.
• Identify ‘Course correction’ and constant evolution of more effective and efficient strategy back-end process based on customer insights for more than 900 SKUs while supporting our customer interactions.

Miami, Florida, United States

• Performed continued root cause analysis for sales variances within my accounts portfolio and provide fast solutions to challenges. Increasing YTD Sales volumes by 17% by Identified and reengineered operational.
• Lead strategic partnerships with customers to develop strategic Business Plans to meet company and customer goals and adjust as necessary, to maximize business performance and opportunities.
• Work effectively with the Planning Team to ensure accurate forecasting and working closely with Supply updates on a weekly basis to best reflect market realities.
• Understand the customer timelines and proactively provide product presentations, Media plans and materials required to make decisions and manage Business successfully.

Caracas, Federal District, Venezuela

• Analyzed different opportunities according to the particular market need and strategically aligned Regional Brand Business Plan (Argentina, Chile, Colombia, Peru and Venezuela).
• Developed Business Intelligence data, visualization dashboards, drawing inferences from real-time data Omni-Channel. Increased decision-making productivity of territory sales representative by 27%.
• Monitored S&OP leading cross-functional partners of 11 Managers through the vast lineup of therapies areas to ensure alignment to key priorities.
• Established robust forecasts with statistical tools by leveraging seasonal cycles, market knowledge, and outliers to clean 55 SKUs of historical sales data in South America collected over six months.

• Transformed SFE to the most advanced procedure in Latin America. Acting as Project Manager to develop KPIs and implement collaborative forecast methodology.
• Generated the Immunology and Oncology Patient Support Program report focused on metrics, conditions, territories, and data comparisons, to facilitate the review of key risk indicators. Exceed 6.2 % above their targets.

• Collaborated in exceeding Annual Operating Plan target by 4% by analyzing market demands and aligning operational capabilities with company objectives.
• Ensured optimal achievement of the Sales Specialist goals tracking the segmentation models and prioritized targeting with brands strategies for more accurate medical/services data.

Caracas, Federal District, Venezuela

• Coordinated the Teamwork to generate graphic designs and packaged goods (CPG) over more than 90 SKUs considering stock levels, lead times, competitive activity and customer parameters.
• Launched new products, including leading market research, packaging, branding, and consumer programs, ensuring 98% compliance with the Marketing Plan.

Specialist On Planning, Development And Project Management, Business Administration And Management, General

Graduate Certificate, Business Of Art: The Economics And Management Of Culture, International Business, A+

• Concentration: Business and Marketing

Bachelor’S Degree (Bs) Communication And Media Studies, Marketing/Marketing Management, General

• Coordinator of Communication Student Council

High School Diploma, Teaching English As A Second Or Foreign Language/Esl Language Instructor, A+