Innovation in Super Premium Brands• Dynamic and versatile role, providing strategic support to global brands.• Proven leadership in projects within brand, portfolio development and strategic planning.• Regional focal point driving business model transformation.• Executed complementary activities, including production site evaluation, analysis of manufacturing investments, portfolio management, final cost control, and assessment of regional trademarks.• Crafted a strategic media plan based on the content funnel (Awareness, Consideration, Conversion) for product launches.• Performed administrative functions, including budget control.• Led branding management and operations, defining visual identity, target audience, and tone of voice, with a focus on navigability and consumer connection.• Demonstrated effective leadership in strategic meetings, actively involved in the creative process of artworks, including color selection and key message development.• Holistic approach aiming to replicate launch success across other Latin American regions.

Innovation in Cat Category> SHEBA®, KITEKAT® & DREAMIES®• Supporting innovation projects in the regional brand launch.• Direct contact with the agency for the development of social media posts (Mexico), acting as the brand guardian.• Leader in the development of periodic dashboards, understanding key drivers of results/trends, and bringing potential improvement solutions through conducted analyses.• Responsible for internal marketing, seeking creative solutions with significant internal impact.

Innovation in Dog Category> PEDIGREE®, CESAR® & CHAMP®• Projects focusing on analytical and strategic competencies.• Market analysis.• Support in innovation projects.• Responsible for the end-to-end process of artwork approval.

• Administrative functions: Budgeting and budget control.• Customer care: Direct customer contact, factory visits, and suggesting customized solutions based on consumer desires and needs.

• Responsible for closing new deals and generating revenue.• Customer prospecting.• Conducting presentations.• Sending commercial proposals and follow-up.