Marianne Davis Email & Phone Number

Panamá, Panamá

Panama City, Panamá, Panama

• Conceptualized and orchestrated a clear business plan (Brand, Trade Marketing, Product and Digital) that supports an omnichannel journey.• Worked closely with different teams across the company: CMO, Country Manager, Sales, and engineering to generate product and channel insights and execute marketing tactics.• Presented findings and insights clearly and concisely to the marketing, trade and sales team and senior management. • Measured and Monitor competitor offerings, activities, and pricing in the dynamic environment to anticipate trends and define action plan.• Monitored implementation and results/ROI of Key Account Marketing activities as outlined in the Account Plans.• Assembled, Receipt, consolidated and created document learnings and share best practices leadership, as well as cross-functional partners, to help grow and expand our sales and market share in Panama. • Evaluated and Analyzed and steer critical KPIs: sales/revenue growth and ROI, quantity, market share, profitability, price

Panamá

• Handled the portfolio for selling and managing the retail, AFH and private labels across all major supermarkets accounts, wholesalers and traditional retailers, hard discounts and AFH’s distributors. • Generated over 40M USD in annual sales volume while managing a +6M USD trade budget.• Led the business plan to reach objectives in terms of new products, innovations, Go To Market, volume sales and EBITDA. Work closely with the company’s distributors partners to assure all plans are communicated and executed.• Improved the process of cross-functional communication with Finance and Operations and delivered effective and efficient programs.• Mentored a 12 people team to develop innovative ways to drive sales in assigned areas.

Panama

• Led development of the trade marketing strategy and achieved +5% growth across all product categories, i.e. bathroom tissue, paper towels, napkins, facial tissues and feminine care.• Directed the category management, collaborated with each brand manager and developed the planogram, promotion, merchandizing and communication for key accounts or special projects.• Created a specific annual sales plan per account for UTT, i.e. Super 99, RibaSmith, Machetazo, Xtra, GREY, and DTT, i.e. wholesalers and traditional retailers. • Developed and executed of trade / consumer promotions including pricing, sales estimates and POS development.

Caracas, Venezuela

• Directed a high-performing team consisting of more than 2000 women by empowering them to create their own business.• Assumed full responsibilities, coached, motivated and mentored the team to exhibit desired behaviors in the areas of sales, customer service, compliance and retention.* Achievements: 105% growth of new entrepreneurs, 72% increased in sales in 2012 and gained the Corporate Annual Sales Recognition Program in Peru 2013.

Montreal Y Alrededores, Canadá

* Translated and supported consulting activities related to the three different programs offered by the company including The Self-Employment Program, Jeunes Promoteurs and the Follow-up Program. * Edited and adapted texts in French to the web page ww.entreperneurshipexplorer.com for the project Saje Africa.* Translated documents French-Spanish and French-English for new entrepreneurs and counseled Saje Colombia.

Caracas, Venezuela

* Developed projects to stimulate and increase advertising sales in theaters.* Revenue sales superior or equal to 1.5 Million US Dollars.* Achievements: Obtained revenue sales superior or equal to 1 Million US Dollars and controlled accounts payable.

Caracas, Venezuela

* Developed plans adapted to the trade, with the objective to stimulate and increase the Malt Category.* Achievements: Performed Pre and Post-Promotional Analysis for key categories and promotions, specifically Malta category (non alcoholic beverage) and prepared programs with regard of pricing, promotion and distribution for nontraditional retail outlets and Sales Representatives.

Caracas, Venezuela

* Identified new marketing opportunities for alcoholic and non-alcoholic drinks and created win-win relationships with customers, specifically with retails clients including food courts, cinema theatres and restaurants.* Handled a budget superior or equal to 4,000 US Dollars per year.* Achievements: Developed a strategic plan adapted to each client and contributed to create key solid accounts to the business.

Caracas, Venezuela

* Developed and implemented advertising campaigns for print and electronic media* Presented written and verbal information clearly, concisely and appropriately in business letters, reports, proposals, presentations and meetings, email or other electronic communications, as well as during business related interactions.

Master'S Degree, Marketing

Bachelor'S Degree, Business/Corporate Communications

English And French Language

Activities and Societies: Business English Certificate French Course - Intermedia Level

Bachelor In Communications, Literature

Education record

High school