Marianne Davis

Marianne Davis Email and Phone Number

Head Trademarketing Latam @ GrandBay | Driving Omnichannel Marketing Success @ GrandBay
panama, panama, panama
Marianne Davis's Location
Panama City, Panamá, Panama, Panama
About Marianne Davis

I am a passionate marketing and trade marketing professional with over 15 years of experience in the industry. Currently, I lead the LATAM Trade Marketing team at GrandBay, where I develop and execute innovative strategies that drive growth and enhance our brands' market presence.My focus is on creating unique and memorable brand experiences, supported by in-depth market analysis and flawless execution at points of sale. I have had the opportunity to work with multidisciplinary teams, collaborating closely with sales, engineering, and product management to optimize our omnichannel strategies.Some of my achievements include:Increasing sales by over 10% annually through effective marketing campaigns.Developing and implementing business plans that have significantly improved return on investment.Leading high-performance teams, fostering a collaborative environment and continuous development.I firmly believe in the importance of staying abreast of market trends and adapting strategies accordingly. On my profile, I regularly share insights on brands at points of sale and distinctive executions that can serve as inspiration for other professionals in the field.

Marianne Davis's Current Company Details
GrandBay

Grandbay

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Head Trademarketing Latam @ GrandBay | Driving Omnichannel Marketing Success
panama, panama, panama
Website:
grandbaygroup.com
Employees:
33
Marianne Davis Work Experience Details
  • Grandbay
    Head Trademarketing Latam
    Grandbay Feb 2024 - Present
    Panamá, Panamá
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  • Grandbay Painsa Centroamérica
    Marketing & Trademarketing Manager
    Grandbay Painsa Centroamérica Jan 2020 - Jan 2024
    Panama City, Panamá, Panama
    • Conceptualized and orchestrated a clear business plan (Brand, Trade Marketing, Product and Digital) that supports an omnichannel journey.• Worked closely with different teams across the company: CMO, Country Manager, Sales, and engineering to generate product and channel insights and execute marketing tactics.• Presented findings and insights clearly and concisely to the marketing, trade and sales team and senior management. • Measured and Monitor competitor offerings, activities, and pricing in the dynamic environment to anticipate trends and define action plan.• Monitored implementation and results/ROI of Key Account Marketing activities as outlined in the Account Plans.• Assembled, Receipt, consolidated and created document learnings and share best practices leadership, as well as cross-functional partners, to help grow and expand our sales and market share in Panama. • Evaluated and Analyzed and steer critical KPIs: sales/revenue growth and ROI, quantity, market share, profitability, price
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  • Papelera Istmeña, S.A.
    Commercial Manager
    Papelera Istmeña, S.A. May 2018 - Dec 2019
    Panamá
    • Handled the portfolio for selling and managing the retail, AFH and private labels across all major supermarkets accounts, wholesalers and traditional retailers, hard discounts and AFH’s distributors. • Generated over 40M USD in annual sales volume while managing a +6M USD trade budget.• Led the business plan to reach objectives in terms of new products, innovations, Go To Market, volume sales and EBITDA. Work closely with the company’s distributors partners to assure all plans are communicated and executed.• Improved the process of cross-functional communication with Finance and Operations and delivered effective and efficient programs.• Mentored a 12 people team to develop innovative ways to drive sales in assigned areas.
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  • Papelera Istmeña
    Key Account & Trademarketing Manager
    Papelera Istmeña Apr 2014 - May 2017
    Panama
    • Led development of the trade marketing strategy and achieved +5% growth across all product categories, i.e. bathroom tissue, paper towels, napkins, facial tissues and feminine care.• Directed the category management, collaborated with each brand manager and developed the planogram, promotion, merchandizing and communication for key accounts or special projects.• Created a specific annual sales plan per account for UTT, i.e. Super 99, RibaSmith, Machetazo, Xtra, GREY, and DTT, i.e. wholesalers and traditional retailers. • Developed and executed of trade / consumer promotions including pricing, sales estimates and POS development.
  • Yanbal
    Sales Coordinator
    Yanbal Jun 2011 - Oct 2013
    Caracas, Venezuela
    • Directed a high-performing team consisting of more than 2000 women by empowering them to create their own business.• Assumed full responsibilities, coached, motivated and mentored the team to exhibit desired behaviors in the areas of sales, customer service, compliance and retention.* Achievements: 105% growth of new entrepreneurs, 72% increased in sales in 2012 and gained the Corporate Annual Sales Recognition Program in Peru 2013.
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  • Saje Montréal Centre
    Consultant Assistant (Trainee)
    Saje Montréal Centre Dec 2009 - Mar 2010
    Montreal Y Alrededores, Canadá
    * Translated and supported consulting activities related to the three different programs offered by the company including The Self-Employment Program, Jeunes Promoteurs and the Follow-up Program. * Edited and adapted texts in French to the web page ww.entreperneurshipexplorer.com for the project Saje Africa.* Translated documents French-Spanish and French-English for new entrepreneurs and counseled Saje Colombia.
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  • Cinex
    Sales Manager
    Cinex Jun 2006 - Jul 2008
    Caracas, Venezuela
    * Developed projects to stimulate and increase advertising sales in theaters.* Revenue sales superior or equal to 1.5 Million US Dollars.* Achievements: Obtained revenue sales superior or equal to 1 Million US Dollars and controlled accounts payable.
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  • Cervecería Polar (Brewery Industry)
    Trademarketing Specialist
    Cervecería Polar (Brewery Industry) Nov 2005 - Mar 2006
    Caracas, Venezuela
    * Developed plans adapted to the trade, with the objective to stimulate and increase the Malt Category.* Achievements: Performed Pre and Post-Promotional Analysis for key categories and promotions, specifically Malta category (non alcoholic beverage) and prepared programs with regard of pricing, promotion and distribution for nontraditional retail outlets and Sales Representatives.
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  • Empresas Polar
    Sales And Marketing Specialist
    Empresas Polar Oct 2002 - Nov 2005
    Caracas, Venezuela
    * Identified new marketing opportunities for alcoholic and non-alcoholic drinks and created win-win relationships with customers, specifically with retails clients including food courts, cinema theatres and restaurants.* Handled a budget superior or equal to 4,000 US Dollars per year.* Achievements: Developed a strategic plan adapted to each client and contributed to create key solid accounts to the business.
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  • Ibm
    Communications (Trainee)
    Ibm Jul 2000 - Jul 2001
    Caracas, Venezuela
    * Developed and implemented advertising campaigns for print and electronic media* Presented written and verbal information clearly, concisely and appropriately in business letters, reports, proposals, presentations and meetings, email or other electronic communications, as well as during business related interactions.
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Marianne Davis Education Details

Frequently Asked Questions about Marianne Davis

What company does Marianne Davis work for?

Marianne Davis works for Grandbay

What is Marianne Davis's role at the current company?

Marianne Davis's current role is Head Trademarketing Latam @ GrandBay | Driving Omnichannel Marketing Success.

What schools did Marianne Davis attend?

Marianne Davis attended Universidad Simón Bolívar, Universidad Católica Andrés Bello, International Language School Of Canada, Ucab - Universidad Católica Andrés Bello, Academia Merici.

Who are Marianne Davis's colleagues?

Marianne Davis's colleagues are Pablo Chaparro Fontecha, Antony De Leon, Rajamouli Pandrinki, Ismael Molina Molina, Ricardo De León Gutiérrez, Karen Alejandra Naranjo, Laura Guzman.

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