Marianne Dalhoff Email & Phone Number

Copenhagen Area, Capital Region, Denmark

Copenhagen Area, Capital Region, Denmark

External Examiner/Censor at CBS, RUC, SDU, AAU & Aarhus BSS within the field of Marketing.

Helping businesses to growth and develop market opportunities. Sparring within marketing, business development, leadership & management, sales and internationalization.

Innovation & Entrepreneurship

Copenhagen Area, Denmark

Freelance consultancy services and Interim Management within: Global Marketing | Communication | Digitalization | Business Development | Project Management |

Global development of customer centric concepts, campaigns and content across platforms, channels and target groups. Digital marketing transformation (to 80% digital), optimizing customer touch points and increasing customer value.Go-to-Market activities and international product launches to support local plans and execution. Operational brand management and compliance. Corporate - & internal Communications.Operational management of customer-oriented tasks and projects… Show more Global development of customer centric concepts, campaigns and content across platforms, channels and target groups. Digital marketing transformation (to 80% digital), optimizing customer touch points and increasing customer value.Go-to-Market activities and international product launches to support local plans and execution. Operational brand management and compliance. Corporate - & internal Communications.Operational management of customer-oriented tasks and projects. People Management of professionals in DK & CZ (14 employees reporting). Key achievements: *Development, operations and delivery of 3600 task and projects a year.*With the Customer Journey as the starting point, have optimized the customer touch points digitally e.g. websites, apps, calculators, videos, etc. for better customer experiences, inspiration and easier access to information through new channels.*Solid experience from global operations and projects, and able to collaborate and communicate effectively across multiple countries, sites and agendas.*Leveraged VELUX Social Media by establishment and execution of a Social Media development 'center', creating a strong content plan raising awareness, engagement and lead generation.*Proven excellent people management skills by gaining best team satisfaction in 2016 and 2017. Show less

Head of the Key Account-, Project Management- and the Creative department (12-16 employees reporting). Customer and sales responsible in ‘Agency role’, for local Sales Companies & affiliates. Project Management of customer-oriented projects, concept development and product roll-outs for local Sales Companies, affiliates and External clients like BMW, Lauritz Knudsen. Operational Management of projects, ongoing optimization of scalable processes. Implementation of Lean. Strategic… Show more Head of the Key Account-, Project Management- and the Creative department (12-16 employees reporting). Customer and sales responsible in ‘Agency role’, for local Sales Companies & affiliates. Project Management of customer-oriented projects, concept development and product roll-outs for local Sales Companies, affiliates and External clients like BMW, Lauritz Knudsen. Operational Management of projects, ongoing optimization of scalable processes. Implementation of Lean. Strategic and tactical counseling.Key achievements: *Shortened process- and delivery time of projects with 25%, by implementation of Lean. *Achieved Customer satisfaction above 80% *Sales responsibility up to 50MKr and exceeding target 4 years in a row.*Acknowledged as member of VELUX Worldwide talent group and granted 3 HENLEY MBA modules. Show less

Managed and (re-)established a professional Advertising department (10-12 employees reporting). Directed off-line marketing projects/campaigns/activation (e.g. Sponsorship) activities, increasing the brand value and securing business growth.Key achievements: *Implemented a low cost graphical production unit in the Czech Republic, which reduced the production costs by 67%.*Established broad freelance network and increased flexibility.

Dan Net A/S, a leading provider of electronic commerce, EDI, and global data clearing house services for mobile operators.Managed International Marketing and Product Management, member of the Management Group (2 team managers and 20 employees reporting). Directed development of Marketing- & communications strategies, planning and implementation. Balanced digital marketing transformation in terms of customer touchpoints, end employee competencies. Anchored in a subscription-based… Show more Dan Net A/S, a leading provider of electronic commerce, EDI, and global data clearing house services for mobile operators.Managed International Marketing and Product Management, member of the Management Group (2 team managers and 20 employees reporting). Directed development of Marketing- & communications strategies, planning and implementation. Balanced digital marketing transformation in terms of customer touchpoints, end employee competencies. Anchored in a subscription-based business model, developed product strategies, roadmaps and drove new services to the market.Responsible for PR and press.Key achievements: *Revitalized and enforced the change management of the Product Management department. Built new teams, processes and optimized the product & services portfolio.*Introduced a stage-gate model for the process from product ideas to launch, which led to reduced flow time. Show less

Managed the Marketing department, and member of the Management Group (4-8 employees reporting). Acting HR & Finance Manager (+ 10 employees reporting in acting period). Revitalized and internationalized the marketing department. Directed the marketing- and communication strategy B2B and tactics. Responsible for global Branding, advertising, PR, and a strong lead generation program. Key achievements: *Successfully developed the global marketing platform for our Data Clearing House… Show more Managed the Marketing department, and member of the Management Group (4-8 employees reporting). Acting HR & Finance Manager (+ 10 employees reporting in acting period). Revitalized and internationalized the marketing department. Directed the marketing- and communication strategy B2B and tactics. Responsible for global Branding, advertising, PR, and a strong lead generation program. Key achievements: *Successfully developed the global marketing platform for our Data Clearing House, which became no 2 worldwide.*Implemented digital marketing activities, CRM and cross selling team. Show less

Managed the marketing department in Computer Systems in DK, B2B across industries (7 employees). Responsible for Computer Systems' marketing strategy and implemented marketing plans.Headed the sales & marketing partnership with the international software houses (ISV’s).Group participant in development of several international campaigns (Hewlett-Packard Europe).Managed the HP seminar and event programme.........Example of achievement:Established, led and successfully… Show more Managed the marketing department in Computer Systems in DK, B2B across industries (7 employees). Responsible for Computer Systems' marketing strategy and implemented marketing plans.Headed the sales & marketing partnership with the international software houses (ISV’s).Group participant in development of several international campaigns (Hewlett-Packard Europe).Managed the HP seminar and event programme.........Example of achievement:Established, led and successfully operated a strong lead generation/telemarketing center, which lowered the price pr. lead with 80%. Show less

Cand.Merc

Managing People And Performance | Managing Processes, Systems & Projects | Leadership & Change

Digital Marketing