Marianne Lu Email & Phone Number

Palo Alto, CA, US

Mountain View, California, United States

Mountain View, CA

• Develop and deliver solutions to meet the rapidly changing needs of SMB employers and their employees. Own revenue for $500M+ portfolio of businesses including payroll, time-tracking and payment alternatives. Define.

Mountain View, CA

• Lead team of 10+ cross-functional partners, including web, telesales, direct response, search, analytics, finance and operations, to exceed annual revenue goals for a several hundred million dollar business
• Champion multi-year retention initiative to address key attrition drivers. Results to-date include incremental $2M+ annually in revenue, improved retention rates and higher customer satisfaction scores
• Tested & launched new small business offering, partnering with product, direct response, in-product advertising, social and other functions. Pivoted strategy based on launch learnings to 3X email conversion rates.
• Manage annual strategic planning, quarterly forecasting, and budgets

San Diego, CA & Mountain View, CA

• Drove Web and Direct Response analytics & testing programs to identify revenue opportunities, delivering +5% revenue
• Created first master segmentation allowing for more efficient testing, increasing engagement 20% and profitability 4%
• Established first contact strategy program to manage communications from 10+ offerings, reducing opt-outs to <0.15%

San Diego, CA

• Led Direct Response TV test that drove 7% unit growth at 90% ROI. Rollout generated $9M in incremental revenue
• Drove direct mail testing to identify more cost effective and environmentally friendly mail format, saving $3.5M
• Managed creative agencies to develop 25+ retail packages, saving $1M+ in COGS and reducing agency costs by 15%

Mountain View, CA

• Repositioned brand to create differentiated and ownable positioning. Developed brand identity system and guidelines
• Drove website launch, defining marketing requirements for 20+ products and managing timelines to launch on-time

San Francisco, CA

• Championed expansion of business to new customer segment. Conducted research, developed new positioning, and deployed marketing campaigns. Contributed to 2% market share increase.
• Developed and managed annual marketing plan to focus efforts of more than 20 marketing groups throughout year.

San Francisco, CA

• Managed relationship with 3rd party software vendor, internal engineers and web designers to create the “Virtual Makeover”. Application was the 4th most visited area of website.
• Generated highest traffic from partner website by developing compelling creative and optimizing placement.

Mountain View, CA & London, UK

• Led successful QuickBooks product launch in United Kingdom to deliver product in-stores under tight timelines. Worked with 10+ functional groups across 3 time zones. Drove messaging strategy and retail packaging for.
• Partnered with retail channel to develop marketing programs and collateral, including identifying and implementing retail promotion program that drove 25% increase in year-over-year sales.
• Worked collaboratively with product teams to develop QuickBooks feature messaging and translate into marketing collateral.

Boston, MA & San Francisco, CA

• Marketing Strategy: Created new channel and pricing strategy for industrial goods manufacturer to combat product commoditization. Reversed decline of gross margins.
• Competitive Strategy: Evaluated cost structure of client versus competition to identify improvement areas. Recommendations resulted in breakthrough client-union negotiations and reduced costs.
• Portfolio Strategy: Assessed viability of ten business units for a retail conglomerate to determine the optimal business portfolio. Recommended which businesses to acquire, divest and hold.
• Cost Reduction: Successfully identified and led $100MM in cost savings initiatives for a telecommunications company.

Master Of Science (M.S.), Industrial Engineering & Engineering Management

Bachelor Of Science (B.S.), Industrial Engineering & Engineering Management

Activities and Societies: Tau Beta Pi