Marianne White Email & Phone Number

whiteyetimedia.com

-Identify target audience and grow company’s email list-A/B Test on various email campaigns to establish efficiency and effectiveness-Design and implement direct email marketing campaigns-Proofread emails for clarity, grammar and spelling-Ensure mobile-friendly email templates-Write newsletters including all company updates-Upgrade company’s email templates using graphics, personalization and advanced features-Ensure prompt and accurate communication with clients by working with our customer service team via email to minimize unsubscribes-Create email databases for lead generation-Analyze campaign performance and suggest improvements-Report on sales revenue generated from email marketing efforts-Ensure emails follow industry policies and best practices.-Manage trigger email campaigns throughout the customer lifecycle to maximize sales-Identify, design, and implement VIP customer promotions each month-Implement new email acquisition tactics to grow email list

Irvine, Ca

-Manage and review merchandise materials on site to ensure the categorization, imagery, copy, pricing and promotional tags are accurate and meet internal guidelines. Then upload all of the above each season.-Utilize product catalog web application to build on-line category and product groupings as directed by marketing initiatives.-Create/ Upload new campaigns and ensure timely and accurate implementation; including promotions and website content-Review competitor websites to ensure industry alignment with categorization, promotions and trends.-Act as liaison to resolve merchandise related issues for Customer Services, Ecomm, and Marketing teams.-Prepare weekly reporting for eCommerce management team to aid in accurate seasonal plans and strategy creation.-Execute the email production process for daily, weekly, and promotional emails-Check all emails, ensuring that links are working, creative and content is accurate.-Track and pull email reports on a daily and weekly basis and report trends, problems, suggestions to editorial and marketing teams.-Understand best practices for list segmentation and other aspects of email execution.

-Translates sales and merchandise strategy into an actionable presentation of products and merchants on site and in various marketing channels. -Increase conversions on category, subcategory, category specialty store and campaign pages.-Merchandise daily emails in line with category strategies.-Make recommendations on increasing performance of presentation of products to customers (via optimizations or new initiatives surrounding product content, customer reviews, and site design elements.)-Works closely with category product and account team (pertaining to features, promotions, and category initiatives), promotions team, marketing and UI/UX teams.-Analyze, monitor, and optimize search results for top categories, products, brands, mfgs to increase click through and ultimately increase product conversions. -Analyze traffic sources and entry points to make recommendations on how to execute merchandising initiatives, in line with the company direction and category strategy.-Coordinating weekly meetings with internal stakeholders for merchandising initiatives and campaigns.

-Point of contact for business initiatives involving both merchants and external partners.-Respond to inquiries primarily via email queue from; merchants, white label, third-party partners.- Track and follow up on escalated issues with the responsible departments until a resolution is reached.-Handle macro sales / Account Management support.- Identify the need and escalate Marketplace system tool issues to the responsible department(s) - Create and maintain support documentation - Cross train on other department functions for back-up support.- Additional support-related tasks and projects as necessary.

-Identifies trendsetter ideas by researching industry and related events, publications, and announcements; tracking individual contributors and their accomplishments.-Locates or proposes potential business deals by contacting potential partners; discovering and exploring opportunities.-Screens potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending equity investments.-Develops negotiating strategies and positions by studying integration of new venture with company strategies and operations; examining risks and potentials; estimating partners' needs and goals.-Closes new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operations.

-Prospect for potential new clients and turn this into increased business.-50-60 cold calls per day to ensure a robust pipeline of opportunities.-Identify potential clients, and the decision makers within the client organization.-Research and build relationships with new clients.-Plan approaches and pitches. -Handle objections by clarifying, emphasizing agreements and working through differences to a positive conclusion. -Present an image that mirrors that of the our business.

-Assisted the state lead for property preservation of bank owned properties in Maryland and Delaware.-Researched and recruited new landscaping vendors by phone, presenting the opportunity, pricing and procedures and following up on the contract.-Helped vendors with any questions and helping them through the process. Distributed all of the orders and processed for invoicing.-Data entry into Excel as well as Field Communication software.

Assisted 2 different professors – handled their scheduling, answered phones and took messages, followed up on appointments, answered emails as needed, graded papers and worked directly with students. Kept the chapel clean and set up for service each day, assisted with graduate school testing, ran errands, graded papers and other general office duties as assigned.

Worked extensively with PhotoShop as well as Word to typeset and correct any errors prior to printing, assisted customers with incoming orders and followed up with any questions. Worked under a tight deadline.

Data Entry using Raiser’s Edge program to track donor’s personal information and contributions, trained new employees and ran errands as needed.

Bachelor Of Arts (Ba), English Language And Literature, General

Activities and Societies: Omicron Delta KappaGraduated with Honors in English. Emphasis in Literature. Volunteered for the Concordia.

English Language And Literature, General

Activities and Societies: S.O.A.RPublished in the literary magazine Morning Glory A member of the honor's society. Assistant.

Education record

Activities and Societies: A.V.I.D., Choir, Strategy, Anime, Manga, & Debate