Mariano De Luca Email & Phone Number

Milan, IT

Milano

Milano

Magnite is the world’s largest independent sell-side platform for every channel and format. As Lead, Revenue I’m in charge of developing Italian, Spanish and MENA business for sell side in Programmatic Advertising, focusing activity on Header Bidding development, Video & Mobile strategies for both Publishers and Advertisers.I am head of the team.

Milan Area, Italy

As Account Manager RTB Indirect Sales I’m in charge of RTB and Programmatic Advertising solutions through Rubicon Project platform.RCS MediaGroup is an international multimedia publishing group that operates in daily newspapers, magazines, books, radio broadcasting, new media and TV. Main publishers are Corriere.it and Gazzetta.it, most important daily.

As Head of Performance and hi-Media AdeXchange I was in charge of Performance campaigns and RTB business for the Italian market.I was in contact on a daily basis with advertisers (Vodafone - TeleTu – lastminute.com – Alitalia – FNAC – lafeltrinelli – CheBanca – DirectLine – Sky), publishers (Microsoft Inc. – alfemminile.com – eBay – autoscout24 –.

As a Sales Account Manager I was in charge of all campaigns management for the Italian and the other European markets (in particular East Europe), with total control of CPM – CPC – CPA campaigns from pre sales activity to analytics reporting and analysis for the client through Right Media AdExchange. Furthermore I was in charge to get renewal budget on.

As an Account Planner I was in charge to optimization of Facebook campaigns for Italy, France and Spain. Pre and post sale operations supporting media sales organization, managing the traffic execution, completion and fulfillment of all RFPs. Responsible for all procedures related to booking IOs for three markets, working with ad operations to schedule.

As a Business Development Manager I was in charge of improving business and expanding co operations with existing clients. Furthermore my team was managing the sky8.it ad inventory, which includes classical ad selling as well as direct marketing channels. We managed more than 10 million users database for Direct Marketing activity, using targeting activity.

As an Account Executive I worked within the Client Services Area, managing advertisers as Dell, Apple, eBay, Skype, Sony, Expedia and lastminute.com on a performance basis (CPC, CPS, CPL). Sharing the team responsibility of revenue targets per client, main activity was the optimization of publisher performances, client-related for up selling activities and.

I was managing the university website and outbound public relations.

Marketing And Communication, Economia

Advertising