Mariano De Luca Email & Phone Number

Milan, It

Milano

Milano

Magnite is the world’s largest independent sell-side platform for every channel and format. As Lead, Revenue I’m in charge of developing Italian, Spanish and MENA business for sell side in Programmatic Advertising, focusing activity on Header Bidding development, Video & Mobile strategies for both Publishers and Advertisers.I am head of the team responsible for managing relationships with existing clients.I’m in contact on a daily basis with major Publishers/Sales Houses (CairoRCS Media – A. Manzoni & C. – Rai Pubblicità - IOL – Al Jazeera – Choueiri Group – Thomson Reuters – Media For Europe – Grupo PRISA - Unidad Editorial - Sportnetwork – Digital Bloom - SunMedia EXTE - RakutenTV - Paramount - Samsung - LG) and Trading Desks/Buyers (OMG – Criteo – DENTSU – IPG – GroupM - Havas – Publicis) helping them maximize their revenue/spending.

Milan Area, Italy

As Account Manager RTB Indirect Sales I’m in charge of RTB and Programmatic Advertising solutions through Rubicon Project platform.RCS MediaGroup is an international multimedia publishing group that operates in daily newspapers, magazines, books, radio broadcasting, new media and TV. Main publishers are Corriere.it and Gazzetta.it, most important daily news publishers in Italy.I’m in contact with local and international Trading Desks and DSPs in order to sell RCS Media Group properties through Automated trading and new RTB tools.Furthermore I’m in charge to monetize unsold inventory with different deals put in place with most important retargeters buyer or adnetworks, on all devices, especially for Mobile and App (Digital Edition).

As Head of Performance and hi-Media AdeXchange I was in charge of Performance campaigns and RTB business for the Italian market.I was in contact on a daily basis with advertisers (Vodafone - TeleTu – lastminute.com – Alitalia – FNAC – lafeltrinelli – CheBanca – DirectLine – Sky), publishers (Microsoft Inc. – alfemminile.com – eBay – autoscout24 – ItaliaOnLine), Trading Desk (Xaxis – Amnet – AffiPerf – Vivaki), DSP (Turn – MediaMath – AdForm – MexAd) and Media Agencies (GroupM – Aegis – Omnicom – Havas) to increase investments and reach of Hi-media AdExchange, created end of 2011 using RTB platform AppNexus, most famous DSP in the market.Furthermore, I managed a 4-people team in charge of the hi-Media performance campaigns management from trafficking to reporting. Moreover, the team manages CPM – CPC – CPA budgets and retargeting campaigns. I was also responsible for analysing performance market trends, RTB Business Development, inventory monetization on all devices (focus on Mobile and App) pitching new advertisers and publishers, P&L and budget administration of the division reporting directly to the Italian CEO.

As a Sales Account Manager I was in charge of all campaigns management for the Italian and the other European markets (in particular East Europe), with total control of CPM – CPC – CPA campaigns from pre sales activity to analytics reporting and analysis for the client through Right Media AdExchange. Furthermore I was in charge to get renewal budget on existing clients, also supporting the Sales activity regarding CPA campaigns, with direct contact with most important Affiliation Platforms and Media Agencies.

As an Account Planner I was in charge to optimization of Facebook campaigns for Italy, France and Spain. Pre and post sale operations supporting media sales organization, managing the traffic execution, completion and fulfillment of all RFPs. Responsible for all procedures related to booking IOs for three markets, working with ad operations to schedule creatives and execute revisions, monitor campaign delivery (CPC, CPM) - ensuring campaigns were delivering on schedule (via resolving ad alerts, exclusive conflicts, unscheduled lines, no delivery issues, revenue reports and analysis of their performances).

As a Business Development Manager I was in charge of improving business and expanding co operations with existing clients. Furthermore my team was managing the sky8.it ad inventory, which includes classical ad selling as well as direct marketing channels. We managed more than 10 million users database for Direct Marketing activity, using targeting activity based on age, gender, geo and interests. In addition I was project managing the cutting-edge affiliation platform leadium, in which I had the lead for the Italian market entry. Main activity was analysis of performance clients, trying to identify market trends in order to pitch new advertisers and publishers.

As an Account Executive I worked within the Client Services Area, managing advertisers as Dell, Apple, eBay, Skype, Sony, Expedia and lastminute.com on a performance basis (CPC, CPS, CPL). Sharing the team responsibility of revenue targets per client, main activity was the optimization of publisher performances, client-related for up selling activities and analysis of their performances. Complete administration of affiliation programs, from uploading graphical element to reporting activity, through recruitment of new publisher internally or externally to TradeDoubler network.

I was managing the university website and outbound public relations.

Marketing And Communication, Economia

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