Senior Content Marketing Executive
60 St Martins Lane, London
My main tasks as a Senior Content Marketing Exec in Arena include:• Weekly meetings with clients to understand their communications and marketing needs• Meetings with other agencies to deliver integrated solutions to our clients• Develop tailored content marketing strategies for our clients campaigns• Planning the production and distribution of content• Managing a team to achieve our monthly targets• Implementing content marketing distribution strategies by developing relationships with key bloggers• Develop frameworks to improve the measurement of content marketing results and appropraite KPIs• Organize and oversee weekly content marketing best practise sessions• Helping out with any daily issues• Mainly working on the following accounts: Three Mobile, Key Gardens, London Zoo and new businessTools used:• SEO tools: Adwords Keyword Tool, Omniture, Search Metrics, SEOmoz, Majestic SEO • Content Marketing tools: Survey Monkey, Ahrefs, Link Research Tools, Linkdex, Gorkana, GroupHigh• Social Media tools: Tweet Adder, HootSuit, Social Mention• PR and other paid distribution tools: PRWeb, Realwire, Outbrain• Other useful tools: WayBack Machine, URL Opener