•Assisted in the creation and execution of comprehensive brand plans to drive market growth and brand visibility.•Assisted in planning and launching marketing campaigns, utilizing both digital and offline channels to drive product awareness and consumer engagement.•Contributed to the development of new product strategies by conducting market research, analyzing consumer trends, and identifying opportunities for innovation. •Conducted in-depth competitive analysis to identify market gaps and develop strategic positioning for Bisconni products. •Assisted in organizing and executing promotional events and activations, boosting Bisconni’s visibility and consumer reach.

•Collaborated closely with marketing and sales teams on brand campaigns and launches.•Coordinated cross-functional teams, ensuring project alignment with organizational goals.•Successfully integrated GSK's preferred BI tools into existing workflows, improving efficiency by 20% •Cascading a sales performance dashboard to monitor lead-lag KPIs against targets at the brick level.•Designed and developed multiple dashboards supporting omni-channel/customer engagement objectives. •Collaborated with business analysts to ensure seamless data integration and accessibility.