Develop and implement group-wide communications strategy to drive NHG’s population health mission and create brand awarenessDesign and implement multi-faceted, integrated communications campaigns to position public health issues and policy priorities with key audiences, including government officials, media, partners, business stakeholders, and the publicDevelop, coordinate, and execute Crisis Communications frameworks to protect the reputation of the company and ensure business continuity, as well as mitigate the risks of panic among the public (Outbreak Communications)Manage Internal Communications through various channels to improve employee engagement and ensure cohesive corporate culture Partner cross-functional leaders to drive effective public health messaging through diverse communications products such as books, magazines, videos, press releases, feature articles, speeches, and annual reports across multiple channels Lead NHG’s Social Media team to achieve public health education objectives and boost engagement with the brand Provide Spokesperson and Media Training for middle and senior management Initiate and maintain relationships with local media

Conceptualised, wrote, and directed several highly-rated prime-time shows in multiple formats, including investigative & observational documentaries, infotainment, talk shows, LIVE forums, and interview series covering diverse areas such as geopolitics, international political-economy, Singapore politics and public policy, health policy, gender violence, and labor issuesCo-creator & Principal Writer for CNA’s highest-rated, award-winning program, “It Figures”, which explored the stories behind national and international statistics Produced and directed for CNA’s flagship investigative series, “Get Real”, exploring social issues in the region, which often included undercover work Maintained strong working relationships with Singapore’s government ministries, statutory boards, NGOs, and Academia Received both internal and international awards for content creation

Oversaw the production of a variety of books from manuscript to printManaged production schedules, budgets, and various stakeholders in the publishing process, including authors, copy editors, graphic designers, and clients