Maria Rufete Email & Phone Number

Spain

• Conduct research, develop, and propose novel marketing automation and martech solutions.• Evaluate the execution of marketing automation and martech solutions.• Formulate automated communication activation guidelines aligned with customer requirements.• Oversee the management of customer journeys.• Contribute to the conceptualization of high-level architecture for implementing marketing automation and martech solutions.• Establish cloud-based marketing infrastructure and… Show more • Conduct research, develop, and propose novel marketing automation and martech solutions.• Evaluate the execution of marketing automation and martech solutions.• Formulate automated communication activation guidelines aligned with customer requirements.• Oversee the management of customer journeys.• Contribute to the conceptualization of high-level architecture for implementing marketing automation and martech solutions.• Establish cloud-based marketing infrastructure and operational framework.• Ensure the effective utilization of automated cloud-based communication activations.• Determine which processes are suitable for cloud-based implementation in marketing automation solutions.• Identify the most appropriate assets and automation coordination for cloud deployment.• Provide consulting services to ensure the seamless automation of communication processes.• Implement automated communication and marketing automation procedures.• Test, troubleshoot, and resolve issues using marketing automation and martech tools.• Administer and execute the email marketing strategy as well as other in-house and proprietary channels.• Collaborate with other teams to coordinate tasks among various stakeholders involved in campaign launches. Show less

Barcelona, Catalonia, Spain

• Content Management in the DAM Platform (Oracle). • Website Management on Commerce Cloud (Salesforce). • Content Analytics based on SEO data, Lucky Orange tool, Data Studio. • Web Analytics with Google Analytics & Data Studio. • Social Content Analytics on Social Bakers. • Time Management & control projects’ deadlines

County Dublin, Ireland

• Manage Social Media belonging to clients. • Cover events for clients to show them on Social Media.• Create content, enhance the interactions with followers and improve the engagement rate. • Analyse metrics and filling out reports through Social Report.• Assist to create Google Ads Campaigns.• Audit pages for SEO.

Barcelona, Catalonia, Spain

Rescatadores de talento is a program of the Princess Foundation of Girona (FPdGi) that promotes the employability of young people. More than thirty leading companies as young talent developers actively participate in the program offering different tools to promote youth employability. This program offers:- Development centres- Online training- Individual or group mentoring

Murcia Area, Spain

• Do market research, collect data and filling out reports. • Create presentations for corporate marketing campaigns. • Analyse target, value propositions and product positioning.

Education record

Marketing

• Segmentation • High-performing email sends, • Outlining email design, • Email deliverability, • Establish metrics to test, optimize.

Master'S Degree, Marketing, Digital Marketing & E-Commerce

Bachelor'S Degree, Marketing/Marketing Management, General, Marketing

Activities and Societies: Internal student (2013-2016) in the Marketing and Market Research Department. Grant holder during the university.

Visual And Performing Arts