Maria Santos Email & Phone Number

Greater New York City Area

Greater New York City Area

• Doubled share in Mascara in the US in 2016 by developing and acting on key category, brand and competitive insights• Increased brand equity and consumer engagement by contributing to global Influencer and Brand Ambassador social media strategy development in 2017 (Gwen Stefani, Ciara, Alejandra Espinoza)• Provide analysis and recommendation to Sr. Management to ensure core and new product performance is on track• Spearhead full cycle of product innovation: ideation, development, commercialization, activation • Directing new product feasibility by determining size of prize, target consumer, pricing strategy• Collaborate with external agencies on development and execution of brand/product advertising in digital, TV, print, point of sale• Partner with over 15 global markets to recommend and implement brand strategies and programs to drive business• Leading SKU productivity and rationalization process for the brand to optimize the business at the wall

New York, Ny

Focus: MarketingRecipient of Mitsui U.S.A Foundation Scholarship in International Business

Greater New York City Area

• Optimized the largest brand marketing program on Kerastase and Shu Uemura• Demonstrated excellent leadership skills by building & maintaining cross-functional relationships across various brands and functions (Marketing, Finance, Sales, Operations and Education)• Directed ROI projects on various internal and strategic brand programs and provided recommendations to drive market share• Contributed to development of products pricing strategies, forecasting & trending• Managed SKU productivity and discontinuance to drive business• Facilitated brand P&L management by Customer and by Product for several brands to achieve Sales Plan and Gross Margin targets• Monitored, analyzed and presented business insights by Brand, Product & Customer to cross-functional teams on ongoing basis and at the Final Presentation

Greater New York City Area

• Managed budgets, developed external relationships, contributed to international business development and provided operational reporting and analysis• Partnered with CEO and COO on international program which resulted in establishing new Europe-based chapter in London and increased company revenue• Demonstrated excellent relationship building skills by leading a team of two and by developing excellent cross functional relationships across various teams• Administered timely analyses and provided business strategy recommendations to the Management and Executive Boards

Greater New York City Area

• Decreased non-operating expenses by 15% by implementing better business forecasting and budgeting processes• Worked on a cross-functional team on sales analysis which resulted in enhanced job profitability and re-allocation of funds into more profitable projects• Raised company's rating by managing company’s profile and operations on D&B