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I am a Transformational Marketing professional passionate about identifying and communicating the story, managing multitude of projects from vision and strategy to execution and beyond.Influential team leader with expertise in brand development, marketing strategy, product innovation, consumer insights and cross-functional team leadership.
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Global Associate Brand Manager, Color CosmeticsRevlon Aug 2017 - Nov 2017Greater New York City Area -
Global Assistant Brand Manager, Color CosmeticsRevlon Apr 2016 - Aug 2017Greater New York City Area• Doubled share in Mascara in the US in 2016 by developing and acting on key category, brand and competitive insights• Increased brand equity and consumer engagement by contributing to global Influencer and Brand Ambassador social media strategy development in 2017 (Gwen Stefani, Ciara, Alejandra Espinoza)• Provide analysis and recommendation to Sr. Management to ensure core and new product performance is on track• Spearhead full cycle of product innovation: ideation, development, commercialization, activation • Directing new product feasibility by determining size of prize, target consumer, pricing strategy• Collaborate with external agencies on development and execution of brand/product advertising in digital, TV, print, point of sale• Partner with over 15 global markets to recommend and implement brand strategies and programs to drive business• Leading SKU productivity and rationalization process for the brand to optimize the business at the wall
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Mba CandidateBaruch College Aug 2014 - May 2016New York, NyFocus: MarketingRecipient of Mitsui U.S.A Foundation Scholarship in International Business -
Mba Summer Associate - Haircare: Kerastase, Shu UemuraL'Oréal May 2015 - Aug 2015Greater New York City Area• Optimized the largest brand marketing program on Kerastase and Shu Uemura• Demonstrated excellent leadership skills by building & maintaining cross-functional relationships across various brands and functions (Marketing, Finance, Sales, Operations and Education)• Directed ROI projects on various internal and strategic brand programs and provided recommendations to drive market share• Contributed to development of products pricing strategies, forecasting & trending• Managed SKU productivity and discontinuance to drive business• Facilitated brand P&L management by Customer and by Product for several brands to achieve Sales Plan and Gross Margin targets• Monitored, analyzed and presented business insights by Brand, Product & Customer to cross-functional teams on ongoing basis and at the Final Presentation -
Business ManagerCfa Jul 2012 - Dec 2013Greater New York City Area• Managed budgets, developed external relationships, contributed to international business development and provided operational reporting and analysis• Partnered with CEO and COO on international program which resulted in establishing new Europe-based chapter in London and increased company revenue• Demonstrated excellent relationship building skills by leading a team of two and by developing excellent cross functional relationships across various teams• Administered timely analyses and provided business strategy recommendations to the Management and Executive Boards
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Business AnalystEngineered Solutions Group Oct 2010 - Sep 2011Greater New York City Area• Decreased non-operating expenses by 15% by implementing better business forecasting and budgeting processes• Worked on a cross-functional team on sales analysis which resulted in enhanced job profitability and re-allocation of funds into more profitable projects• Raised company's rating by managing company’s profile and operations on D&B
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Frequently Asked Questions about Maria Santos
What is Maria Santos's role at the current company?
Maria Santos's current role is Global Associate Brand Manager, Revlon.
What is Maria Santos's email address?
Maria Santos's email address is ma****@****lon.com
What is Maria Santos's direct phone number?
Maria Santos's direct phone number is +131266*****
What schools did Maria Santos attend?
Maria Santos attended Baruch College, Zicklin School Of Business.
What are some of Maria Santos's interests?
Maria Santos has interest in Luxury Goods, Beauty, Environment, Human Rights, Animal Welfare, Traveling And Investing.
What skills is Maria Santos known for?
Maria Santos has skills like Brand Management, Marketing Strategy, Marketing, Product Launch, Product Development, Social Media Marketing, P&l Management, Strategy, Media Planning, Nielsen, Forecasting, Creative Briefs.
Not the Maria Santos you were looking for?
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Maria Gonzalez
Lakeland, Fl8yahoo.com, sbcglobal.net, lycos.com, yahoo.com, aol.com, badcock.com, msn.com, verizon.net2 1813237XXXX
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Maria Santos
Memphis, Tn -
Maria Singer
Los Angeles, Ca
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