Content Lead, Content And Media Partnerships Division
CurrentDeveloped comprehensive guidelines for GenAI synopsis writing, enhancing AI replication and evaluation accuracyDefined and implemented content ontologies, improving content understanding signals for ranking and delivery systemsManaged multiple audits, significantly enhancing ML model performance in topic tagging and location tagging precisionLed an inventory push, reducing missing domains by 31% and adding 238 new domainsDeveloped a publisher scoring system using generative AI for automatic scoring, enhancing the credibility assessment of 1050 publishersOrganized an annotation exercise for 2700 non-local U.S. publishers, resulting in a centralized metadata list used to aid in content gap assessment and strategy planning for genre-based content expansion