Matt Wilhalme Email & Phone Number

Carlsbad, Ca, Us

California, United States

Los Angeles, California, United States

As a Multiplatform Editor, I worked on a team to manage the Los Angeles Times’ online presence from the homepage and special landing pages to the story level itself. I gained extensive experience choreographing multiple, simultaneous breaking news events including everything from managing the online presence and social media, to updating pre-written stories or wire and crafting push alerts/breaking news emails. I was also responsible for ensuring the SEO and social sharelines for stories was up-to-date and followed our best practices.I also developed many new and interesting presentation formats for the homepage and at the story level within our content management system to create dynamic ways for readers to discover our stories. I also trained my fellow multiplatform editors and others across the newsroom on best practices in breaking news situations. page style and presentation. I worked across all departments from Metro News to Sports, Features and Design. I have no issues tracking multiple, ongoing storylines from any and all departments and am constantly trying to figure out new and interesting ways to get the most out of our content.I often served as a first responder to bugs and glitches within the CMS and discovered new and innovative ways to solve complex problems involving story presentation from the Desktop Homepage to Mobile Web and our App.I helped anchor our homepage presence during the COVID-19 pandemic, George Floyd Protests, Dodgers World Series victory, Lakers NBA title run and the 2020 Presidential Election. And so many other small and large events.Additionally, I developed the layout of numerous special projects, maximizing the CMS and pushing it to new levels previously unseen including The Great SoCal House Hunt and countless other projects.

Phoenix, Arizona Area

Developed and oversaw overall digital strategy for the Arizona Republic Sports section and worked across departments on subscriber exclusive content as a member of the Audience Champions team.Helped manage a team of 15+ writers and producers from story assignment and copy editing to the full production of articles for digital and print, as well as social media. Served as The Republic’s NBA and NFL editor. Also worked on group responsible for early testing of Subscriber Exclusive initiatives at The Republic. Created the Emmy and APSE award-winning docuseries "Beyond the Gridiron: The Mountain" in the style of the NFL "Hard Knocks" all-access format, which followed a local high school football team.Hosted a live weekly high school football highlight show.Produced analytics reports and managed daily and long term metrics goals. Created publishing plans based on reader behavior and testing.

Greater Los Angeles Area

High-level news producer with strong understanding of analytics, technology and site management. Experience conceptualizing and executing social media initiatives and getting adoption from fellow employees. Strong comprehension of reader behaviors and trends in the media space.Produced the daily Sports section online from the building of story files to the planning of launch times to achieve the highest traffic exposure based on daily/minute-by-minute metric reports. Coordinated with reporters in the field for coverage of breaking news and stories of interest for our audience. Wrote breaking news stories and managed the flow of breaking news events as the scenarios evolved while seeking content to supplement the reader experience online.Worked on interactive graphics, created slideshows, special content and other site modules to showcase selected content and packages.Developed social media coverage plans for reporters and The Times’ coverage of Kobe Bryant’s final game as a Laker, including plans for Snapchat, Facebook Q&A, video for social media and audience engagement.Delivered daily metric reports and forecasted end-of-day numbers. Produced strategies to boost boost overall traffic and reader engagement based on analytics and worked to identify why some stories did surprisingly well while others did not.Oversaw the production of breaking news and live blogs for major sporting events from Super Bowls and weekly USC/UCLA football games to the Rams' move from St. Louis to Los Angeles.

Greater Los Angeles Area

Produced, edited and packaged breaking news content for NFL.com in conjunction with the NFL Network broadcast. Used social media as a tool for news discovery and verification. Managed the desk, assigning stories to other producers and made decisions on presentation and order of articles based on importance and relevance to readers.Coordinated breaking news events simultaneously on web and television platforms. Pitched story and package ideas to producers for inclusion in NFL Network shows.

Greater Los Angeles Area

Greater Los Angeles Area, Venice

Greater Los Angeles Area

Greater Chicago Area

Received 1st Place for Sport Feature Writing from Illinois College Press Association 2010.

Greater Chicago Area

Phoenix, Arizona Area

Received Journalism Award Fall 2008 & Spring 2009

Journalism, Spanish Minor

Activities and Societies: Loyola Phoenix, Loyola Chapter SPJ

Associate, Arts

Education record