• Strategize and execute marketing and retention plans to maximize member participation and minimize resignations; reduced resignations by 23% over the first six months of 2019.• Organize an annual Club Calendar of 180 yearly member events, coordinating 15 events per month based on the Club’s demographics; utilized adept organizational and communication skills to plan accordingly across departments and vendors.• Source and contact ~50 members and prospects per week, resulting in higher overall member engagement and customer experience.• Optimize social media content, as well as conceptualize and conduct social and email marketing campaigns that reach 1.2K customers. • Partner with the Membership Director on processing member enrollments/resignations, facilitating tours of the Club, and providing information to member prospects.• Cultivate positive relationships with members throughout events through anticipating needs, answering questions, and resolving issues. • Recognized with having raised $10,000 dollars more than the previous year in the yearly charity event hosted at the club; fundraised by contacting local vendors, increasing member participation in the golf tournament, and the overall perception of the whole event. Previous years the event wasn’t successful because of lack of information.

• Conducted research on Hospitality Industry information (e.g. Food Operations, Hospitality Brand Management, Front Office Operations, Sales and Marketing Management, Human Resources) to effectively edit a collegiate textbook with 13 chapters on “Hospitality Management: A Capstone Course.”• Designed homework (e.g. reading materials, assignments, quizzes, exams, research projects, research papers, presentations) to facilitate accelerated learning.• Communicated with instructors weekly on the progress of book research.• Built rapport with students by maintaining availability via email, phone, and web courses communication, as well as by providing additional tutoring or assistance in person.• Delivered constructive feedback on all graded student activities and assignments for web courses.

• Promoted 400+ events by creating social media flyers and television announcements. • Collaborated with the Director of Student Activities to ensure successful event management and special projects, from administrating 3K+ online reservations yearly for students and staff to evaluating event/project success.• Directed the interview and screening processes for new Student Activities professional staff with a focus on adhering to university policies and HR procedures.• Supervised 15 undergraduate student workers in coordinating events in collaboration with campus partners, as well as oversaw their continual leadership development.• Facilitated meetings to collect data, corresponding and meeting with proper collaborators at each location.• Spearheaded community outreach programs to connect students, staff and, faculty during the scholar year; involved with a program Caps of Love that was created for the community and school to participate by bringing plastic caps; collected and organized caps depending the sizes and by recycling plastic; raised funds that served to buy two electric chairs for children with disabilities.• Remodeled digital marketing materials for the Printing and Duplicating Services on campus to increase awareness and departmental functionality.

• Maximized social media outreach across multiple platforms (e.g. Eloqua, Facebook, Instagram, Snapchat, Twitter), as well as organized marketing activities (e.g. promotional events, discount happy hour items).• Maintained internal communications to ensure employees’ knowledge of events and general information. • Orchestrated Club events, including preparing reservations and designing marketing materials. • Improved the effectiveness of several club committees (e.g. Young Executive Committee, Mad Mulligans); improved the relationship and communication between the club and management; ensured clear understanding of expectations in order to improve the management and relationship between members and the company. • Consolidated sponsorship events and community engage functions.• Fostered a comfortable environment for customers, designed loyalty programs, and created weekly member email outreach to drive retention.• Exemplified the desired culture and philosophies of the organization while working effectively with other members of management.