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Mari Basson Email & Phone Number
Brand Strategy Team Lead
at
Yoco
LinkedIn matched
✓ Verified Jun 2026
3 data sources
Profile completeness 100%
Current company
Role
Brand Strategy Team Lead
Location
City Of Cape Town, Western Cape, South Africa
Company size
Who is Mari Basson? Overview
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Quick answer
Mari Basson is listed as Brand Strategy Team Lead at Yoco, a company with 171 employees, based in City Of Cape Town, Western Cape, South Africa. AeroLeads shows a matched LinkedIn profile for Mari Basson.
Mari Basson previously worked as Senior Brand Marketing Manager at Yoco and Senior Product Marketing Manager at Yoco. Mari Basson holds Certificate: Customer Experience & Journey Mapping from Ie Business School.
Company email context
Email format at Yoco
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Yoco
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Profile bio
About Mari Basson
I’m a Senior Marketer with dynamic experience working as a Writer, Social Media Manager, Integrated Brand Strategist, Creative Group Head, Product Marketer, and now Brand Manager. I am not a jack of all trades, master of none, but rather a Strategist with a proven track record of results-driven execution in a variety of roles. I have worked in large multi-network ad agencies, smaller boutique agencies and currently work in a fast-growing fintech startup. In my agency years I have won at major international and local shows, including Cannes Lions, The Loeries, The Bookmarks and Apex. I am agile, optimistic and thrive in a changing environment. I'm an influential leader and effective collaborator. At heart, I’m a problem-obsessed solver and a customer-centric creative thinker who’s also comfortable with data and numbers.
Listed skills include Strategic Planning, Creative Strategy, Digital Strategy, Integrated Marketing, and 6 others.
Current workplace
Mari Basson's current company
Company context helps verify the profile and gives searchers a useful next step.
Yoco
11 roles · 17 years
Mari Basson work experience
A career timeline built from the work history available for this profile.
Senior Brand Marketing Manager
Currently work as a Senior Brand Manager building a fintech icon and leading cross-channel brand communication.
Senior Product Marketing Manager
Joined Yoco full time as a PMM, launching and maintaining a range of payment products, tools and features, working closely with multi-functional teams, in Support, Training, UX, Engineering and beyond.
Jul 2022 - Feb 2024
Employer Brand Manager (Contract)
Assisted Yoco on contract to tackle their Employer Brand, a refreshing brand challenge, following Series C Funding.
Oct 2021 - Jul 2022
Senior Strategist
Senior Lead Integrated Strategist at Publicis Groupe (Saatchi & Saatchi), responsible for a wide range of Strategic outputs on key accounts, ranging from traditional to modern brand building and development.
Nov 2019 - Oct 2021
Head: Strategy
Led Strategy; managing (and building) a diverse team of planners, in a small indie Branding & Digital Ad agency. Worked closely with clients and creatives to solve a range of marketing challenges, for big established businesses - and those just starting out.
Apr 2018 - Jul 2019
Lead Strategist & Creative Group Head
Both a Conceptual Creative and Strategist, growing with the business as it developed into an integrated globally recognised agency. Most notably I worked as Creative Group Head and Lead Strategist on the Pernod Ricard account, building and growing Absolut, Jameson and Chivas Regal in Africa.
Jun 2016 - Mar 2018
Strategist & Conceptual Creative / Writer
Oct 2011 - May 2016
Trend Spotter
2012 - 2015
~3 yrs
Junior Strategic Planner & Social Media Manager
Jul 2008 - Sep 2011
Writer
2009 - 2011
~2 yrs
Team & coworkers
Colleagues at Yoco
Other employees you can reach at yoco.co.za. View company contacts for 171 employees →
SJ
Sihle Jacob
Colleague at YocoCape Town, Western Cape, South Africa, South Africa
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AV
Altus Van Der Merwe
Colleague at YocoCape Town, Western Cape, South Africa, South Africa
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MJ
Maria John
Colleague at YocoCity Of Cape Town, Western Cape, South Africa, South Africa
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NA
Nosheen Alli
Colleague at YocoGauteng, South Africa, South Africa
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BM
Bahle Mitchell Nobatana
Colleague at YocoCape Town, Western Cape, South Africa, South Africa
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JP
Jaysree Pokwas
Colleague at YocoCape Town, Western Cape, South Africa, South Africa
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AB
Adnaan Bhamjee
Colleague at YocoCity Of Johannesburg, Gauteng, South Africa, South Africa
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DN
Dudu Ntoni
Colleague at YocoCity Of Cape Town, Western Cape, South Africa, South Africa
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RV
Rob Van Nunen
Colleague at YocoAmsterdam, North Holland, Netherlands, Netherlands
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DW
Diaan Wiese
Colleague at YocoCape Town, Western Cape, South Africa, South Africa
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Sihle Jacob
Colleague at YocoCape Town, Western Cape, South Africa, South Africa
View →
AV
Altus Van Der Merwe
Colleague at YocoCape Town, Western Cape, South Africa, South Africa
View →
MJ
Maria John
Colleague at YocoCity Of Cape Town, Western Cape, South Africa, South Africa
View →
NA
Nosheen Alli
Colleague at YocoGauteng, South Africa, South Africa
View →
BM
Bahle Mitchell Nobatana
Colleague at YocoCape Town, Western Cape, South Africa, South Africa
View →
JP
Jaysree Pokwas
Colleague at YocoCape Town, Western Cape, South Africa, South Africa
View →
AB
Adnaan Bhamjee
Colleague at YocoCity Of Johannesburg, Gauteng, South Africa, South Africa
View →
DN
Dudu Ntoni
Colleague at YocoCity Of Cape Town, Western Cape, South Africa, South Africa
View →
RV
Rob Van Nunen
Colleague at YocoAmsterdam, North Holland, Netherlands, Netherlands
View →
DW
Diaan Wiese
Colleague at YocoCape Town, Western Cape, South Africa, South Africa
View →
4 education records
Mari Basson education
Certificate: Customer Experience & Journey Mapping
Certificate: Digital Marketing
Diploma: Marketing Communications
Diploma: Copywriting
FAQ
Frequently asked questions about Mari Basson
Quick answers generated from the profile data available on this page.
What company does Mari Basson work for?
Mari Basson works for Yoco.
What is Mari Basson's role at Yoco?
Mari Basson is listed as Brand Strategy Team Lead at Yoco.
Where is Mari Basson based?
Mari Basson is based in City Of Cape Town, Western Cape, South Africa while working with Yoco.
What companies has Mari Basson worked for?
Mari Basson has worked for Yoco, Publicis Groupe Africa, Made Agency, Cape Town, Vmly&R South Africa, and Native Vml.
Who are Mari Basson's colleagues at Yoco?
Mari Basson's colleagues at Yoco include Sihle Jacob, Altus Van Der Merwe, Maria John, Nosheen Alli, and Bahle Mitchell Nobatana.
How can I contact Mari Basson?
You can use AeroLeads to view verified contact signals for Mari Basson at Yoco, including work email, phone, and LinkedIn data when available.
What schools did Mari Basson attend?
Mari Basson holds Certificate: Customer Experience & Journey Mapping from Ie Business School.
What skills is Mari Basson known for?
Mari Basson is listed with skills including Strategic Planning, Creative Strategy, Digital Strategy, Integrated Marketing, Social Media, Content Strategy, Consumer Insight, and Creative Direction.
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