Maribel Castillo Email & Phone Number

Dallas-Fort Worth Metroplex

Leadership, corporate real estate and legal strategic communications.

Dallas-Fort Worth Metroplex

Campus communications and experience strategy for American’s corporate campus in Fort Worth with more than 12,000 team members onsite.

Irving, Texas

Focused on creating a culture of learning across Allstate and Allstate family of businesses to address skill demand and increase employees’ employability.

Led and managed three new employees, coaching on project prioritization, development and team dynamics. Coached and supported the team through ~800 local presence consultations with agency owners and financial specialists across the country to advise and support reputation building strategies in their communities, ranging from domestic violence awareness volunteerism to disaster preparedness events. Oversaw the quarterly community involvement strategy in Q4 2018, which focused… Show more Led and managed three new employees, coaching on project prioritization, development and team dynamics. Coached and supported the team through ~800 local presence consultations with agency owners and financial specialists across the country to advise and support reputation building strategies in their communities, ranging from domestic violence awareness volunteerism to disaster preparedness events. Oversaw the quarterly community involvement strategy in Q4 2018, which focused on The Allstate Foundation's Purple Purse campaign and engaged ~385 agency owners countrywide who collected clothing donations for survivors of domestic violence and earned various nonprofits a total of $344,000 in grant funding. Partnered on The Allstate Foundation’s 3-year Helping Hands grant strategy and led the strategic, multi-audience communications plan for the 2019 countrywide program rollout to engage 50% of Allstate’s nearly 10,000 agency owners in the grant program.Contributed to the community involvement customer awareness strategy, gaining placement on Allstate's mobile app and partnering with the marketing team to create and distribute a customer email in Q1 2019. Both advanced the goal to tell Allstate’s community involvement story, drive business consideration and increase retention.Project managed the local presence toolkit annual enrollment process for 2019, engaging ~ 10,000 agency owners and financial specialists in turnkey programs to build and strengthen their local reputations. Show less

Phoenix, Arizona Area

Internal communications lead consultant who managed Allstate's agency, employee and leadership communication platforms in Arizona, Nevada, New Mexico, Oklahoma and Utah. Increased agency newsletter readership by 7% over a 3-year timeframe by focusing on agency storytelling through various media types; implemented a push, pull strategy for employee communication using the intranet and a newsletter that had a 70% average open rate; and reworked the sales leadership go-to-market communication… Show more Internal communications lead consultant who managed Allstate's agency, employee and leadership communication platforms in Arizona, Nevada, New Mexico, Oklahoma and Utah. Increased agency newsletter readership by 7% over a 3-year timeframe by focusing on agency storytelling through various media types; implemented a push, pull strategy for employee communication using the intranet and a newsletter that had a 70% average open rate; and reworked the sales leadership go-to-market communication platform in 2017 to establish consistent communication from sales team to agencies, which led to a 9 percentage point increase in the sales team's communication effectiveness.Executed reputation work, including grant programming and proactive media relations. Led the 2018 Bring Out the Good Month campaign in the Phoenix market, leading the partnership with a local veteran’s nonprofit, coordination of multiple volunteer events and overseeing the media strategy. Led the 2016 Best Drivers national media campaign in eight major markets, making headlines in each. Generated more than 36 regional print, broadcast and online media clips and ~14 million media impressions.As part of an accelerated development program, worked on a cross-functional team to advance Allstate's trusted advisor strategy. The team's work contributed to a 20 percentage point increase in their belief in Allstate's strategy and tools in 2017. Created the team's strategic activation plan, wrote and distributed targeted and mass communications to increase agency understanding and led agency consultations to drive engagement in new customer relationship tools. In partnership with the regional sales leader, implemented an executive positioning plan in 2017 that clearly defines the leader's brand and sets communication and leadership strategies for key audiences to maximize leader's influence and increase the effectiveness of sales team. Leadership effectiveness in 2017 increased 9 percentage points. Show less

Tempe, Az

External and internal communications support. Drafted and distributed regional press releases, created media lists, tracked and clipped media hits, launched employee communications platform, editor of regional agent newsletter, multimedia and social media support.

Phoenix, Arizona Area

Breaking news reporter.

Greater Los Angeles Area

Checking trades for articles pertaining to the cable industry for daily newsletters, updating press contact lists, submitting and filing invoices, answering phone calls, etc.

Online media intern. Responsibilities include social media updates, blogging, promoting content, etc.

Technical Director, Camera Operator, Teleprompter Operator, Floor Manager, etc.

Bachelor Of Arts -- Journalism And Mass Communication, Public Relations

Activities and Societies: Summa Cum Laude Kappa Tau Alpha Highest GPA: 4.11 cumulative

Ux/Ui Certificate Program, User Experience Design

Certified Digital Marketing Professional, Marketing