Marie Bourdon Email and Phone Number

Managed the LEAP HR portfolio, an event series for US and European HR leaders across specific industries (incl. life sciences, construction, healthcare, finance, energy...).• Strategy planningCreating and implementing strategies for bespoke events to generate quality leads throughout the campaign for the sales team. Making full use of the marketing mix and leveraging internal and external channels to ensure continuous revenue• Brand ManagementDesigning large scale multi-event marketing strategies, creating a consistent overarching brand identity for LEAP HR, while maintaining individual brands of 10+ events that sit within the portfolio• Data analysisAnalysing marketing metrics, KPIs and activities across different platforms (e.g. Google Analytics, Salesforce, LinkedIn, Pardot) to maximise campaign performance by adapting future activities based on findings to optimise lead generation and conversion rates• Data researchProfiling audiences, segmenting data to align with the event’s marketing messaging and closely working with the data research team to cover potential missed opportunities• Affiliate marketingNurturing collaboration with media partners, speakers and sponsors to increase event outreach• Paid marketingSetting up and optimising PPC, display ads and retargeting strategy across LinkedIn and Google within each event budget• Cross-functional teamworkEstablishing tight working relationships with the production, sales, sponsorship, operations, and finance departments to meet weekly and monthly deadlines and budget restrictions while achieving our lead generation targets• People ManagementDelegating tasks to marketing assistants and overseeing the successful completion of their work (setting up marketing emails, updating websites, design work etc.)• TrainingDelivering induction training for new starters within the marketing team, as well as deep dives for LinkedIn Ads

abe is an European leader in the organization of business convention, one-to-one meetings, congresses and professional shows.- Campaign Management: Managed and balanced several projects at the same time, under a budget. Ensured that each audience is targeted with appropriate messaging and that registrations are coming throughout the campaign- Marketing Collateral: Developed brand identity for each event according to their industry and location. Worked closely with designers to create logos, brochures, leaflets and on-site designs- Offline Advertising: Worked with JCDecaux to set up outdoor advertising for our wines & spirits exhibition, including bus stops and billboards all over Reims, capital of Champagne. Bought print ad spaces in key industry publications- Website Management: Briefed webmasters to put together event websites and updated them continuously- Email Campaign: Created email planners; wrote and set up emails on email marketing platforms (MailChimp, Mailify)- Social Media Management: Updated corporate social media accounts (LinkedIn & Twitter) with industry news and event updates to engage with our audience- Data Analytics: Provided support on all aspects of reporting and data collection, including website traffic, email engagement, ROI on free and paid marketing activities and customer retentionInDesign: Updated the corporate event calendar weekly (12 pages, 60+ events listed) as well as event brochures, from changing logos to turning it over for the following edition- On-Site Marketing: Sourced printers worldwide (Spain, Italy, Canada, Japan, etc) to take care our on-site marketing collateral including roll up banners, posters and brochures- Bespoke Analysis: Provided audience and gap analysis to the sales team based on internal data and key industry associations

Sciae is a manufacturer of ready-to-assemble furniture specialized in cabinets for bedrooms, living rooms and children's rooms.- Benchmarking: product, place, price, promotion- Followed up press coverage- Drafted reports on current products and analysed data- Created and wrote export notes*Acquired skills*- Marketing experience- Industrial products knowledge- Benchmarking*Human skills*- Working in a professional team