Marieke Pothof

Marieke Pothof Email and Phone Number

Manager Customer Engagement and Loyalty a.i. @ KORSIT
De Bilt, UT, NL
Marieke Pothof's Location
De Bilt, Utrecht, Netherlands, Netherlands
Marieke Pothof's Contact Details

Marieke Pothof work email

Marieke Pothof personal email

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About Marieke Pothof

Senior Business Leader and Business Developer in Digital, Performance Marketing & AutomationAs a consultant, I have worked for Merkle, VODW Marketing, and Accenture, among others. In leadership roles, I have used my expertise at companies such as bol.com, Greetz, and ICI PARIS XL. In these positions, I successfully developed and realised visions, integrated marketing strategies and business concepts, developed teams and delivered significant business results with performance marketing, marketing automation, and e-commerce. As a personI am energetic, entrepreneurial and results-oriented. My leadership style allows teams to grow by fostering a culture of focus, teamwork, trust, transparency and taking responsibility. This results in motivated professionals and shared success. As a collaborative and inspiring leader, I like to balance strategic thinking and pragmatic, hands-on execution. I deliver results by challenging the status quo, levering data-driven insights and the unique talents of team members. Looking for...I would like to work in a dynamic environment where I can collaborate with a team to build, grow, and make meaningful contributions. Additionally, I aim to further develop my skills in (digital) marketing and e-commerce. ExperienciesWith extensive experience in FMCG, Retail (O+O), E-Commerce, and Consultancy, along with engagements in Telecom, Utilities, Banking, Insurance, and Publishing as a consultant, I'm excited to explore collaborative opportunities that drive growth, development, and meaningful success.CompetentiesMy competences include Strategy, CRM, CX, Marketing Automation for owned and paid media, Performance Marketing, (Digital) Marketing, E-commerce, Omnichannel Retail, Customer Journeys, APP development, User Experience, Content Marketing, Loyalty, Membership Programs, Analytics, Artificial Intelligence, POS, Leadership, Team & Business Development, Online & Offline strategies, P&L management, and Consultative selling.

Marieke Pothof's Current Company Details
KORSIT

Korsit

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Manager Customer Engagement and Loyalty a.i.
De Bilt, UT, NL
Website:
korsit.com
Employees:
69
Marieke Pothof Work Experience Details
  • Korsit
    Manager Customer Engagement And Loyalty A.I.
    Korsit
    De Bilt, Ut, Nl
  • Citizenm Hotels
    Senior Crm Manager & Consultant A.I.
    Citizenm Hotels Jun 2024 - Present
    Voorschoten, Zuid-Holland, Nederland
    Challenges: leading and empowering the CRM team in managing the CRM communication calendar and executing impactful campaigns, developing and executing CRM strategies that boost engagement and drive the growth of direct revenue and CitizenM's paid memberships, collaborating with channel leads (PR, tactical, social, brand) to ensure consistent customer focused campaign execution with the customer at the center, optimizing processes using data and insights to deliver relevant and distinctive content that drives customer engagement, acting as the business lead in an agile, cross-functional team, aligning product development with business targets.Key Projects: Developing a CRM loyalty strategy for the paid membership program (myCitizenM+) in close alignment with the product team and membership business owner and playing a key role in the Marketing Automation project, from market scanning to selecting future-proof technology.
  • Ici Paris Xl
    Manager Crm, Loyalty & Analytics Benelux
    Ici Paris Xl Apr 2021 - Apr 2024
    Renswoude, Utrecht, Nederland
    Challenges: team management (12 fte), vision and strategy development and realisation, business owner of the implementation and optimal use of marketing automation for the owned channels such as app and web push and banners, e-mail, direct mail and paid media such as Google and Meta, journeys and content for personas and audiences, market and customer research, rebranding of the loyalty programme, (loyalty) propositions, and app developmentResults: a high-performing team with a mind-set of taking accountability, teamwork and growth resulting in individual success and improvements in CTR, conversion, ROI, engagement and sales
  • Merkle Nederland
    Managing Director Cx (Vp) At Merkle Nl
    Merkle Nederland Jan 2020 - Apr 2021
    Netherlands
    Challenges: teammanagement (33 fte), rebranding / brand building of ‘Merkle’ and margin improvement of the BU CX, the formal ‘Your Social’ company, a strategic creative agency for social success. Supporting clients by increasing brand awareness and brand engagement in the defined audiences, online reputation, connecting social customers to increase (online) sales. Products: smart social insights, social media strategies, content for social media campaigns, strategies for audiences, community management etc..
  • Merkle Nederland
    Director Sales - Vp Customer Experience At Merkle Nl
    Merkle Nederland Jun 2019 - Dec 2019
    Amsterdam En Omgeving, Nederland
    Challenge: sales team management (6 fte), together with the MD and Director Strategy, integrating two BUs into one BU CX and one new brand ‘Merkle’ (before Your Social and aFrogleap). Acquisition and retention of clients. Helping clients developing a seamless customer journey with social media success and APP development
  • Independent
    Exploring New Business And Digital Marketing Opportunities
    Independent Jun 2018 - May 2019
    Netherlands
  • Greetz
    Manager Customer Experience & Customer Value A.I.
    Greetz Nov 2017 - Jun 2018
    Amsterdam En Omgeving, Nederland
    Responsible for Design, Loyalty, User Experience (UX) and Customer Service (6 fte and CS 30 fte, 4 direct reports). Main result: a new foundation for CS with organisation, people and dashboards.
  • Myler – The Professional Network
    Senior Manager Business Development
    Myler – The Professional Network Nov 2016 - Oct 2017
    Utrecht Area, Netherlands
    P&L responsible for ‘Jobs’, a startup within an established business. Responsible for the new online platform for SMEs and freelancers: developing and realizing the proposition, business case, strategy, branding, epics/user stories, roadmap, website design and development, content, SEO/SEA, customer research etc.
  • Bol.Com
    Multicategory Shopping Experience Manager
    Bol.Com Jan 2016 - Oct 2016
    Utrecht
    Responsible for the development and realisation of a multi-year plan, from omnichannel vision to Customer Experience strategies and related projects.
  • Bol.Com
    Manager Crm
    Bol.Com Apr 2011 - Dec 2015
    Utrecht Area, Netherlands
    Responsible for the data driven omnichannel CRM & Loyalty strategy, execution of the campaigns and team growth (15 fte). As a member of MT Marketing, contributed to Propositions, Communications, Online channels, B2B and collaboration with Ahold.
  • De Informatiegroep
    Managing Consultant
    De Informatiegroep Jan 2005 - Mar 2011
    Responsible for project acquisition, product development, talent management and strategic Marketing and e-Com projects. Clients such as UMG, Neckermann, UPC, De Nederlandse Wijnbeurs.
  • Vodw Marketing
    Senior Consultant
    Vodw Marketing Oct 1999 - Dec 2004
    Responsible for strategic Marketing and e-Com projects with focus on management, people, organisation, processes and systems. Clients a.o. Nuon, Wehkamp, Sanoma, Postbank/ING, ANWB
  • Accenture
    Senior Consultant
    Accenture Sep 1996 - Sep 1999
    Responsible a.o. for designing, developing, testing, training and handing over SAP Sales Information Systems at Yokogawa and SAP Sales and Distribution at Bahlsen (FMCG in Hannover)

Marieke Pothof Skills

Crm Ecommerce Multi Channel Marketing Multi Channel Retail Social Marketing Marketing Business Strategy Customer Insight Management Consulting Online Marketing Change Management Marketing Strategy Interim Management New Business Development Microsoft Excel Microsoft Word R Lingua Inglese Microsoft Office Powerpoint Microsoft Windows Programmazione Sas Latex Html Photoshop Adobe Illustrator C++ Beamer Latex Analisi Dei Dati Statistiche Programmazione Analisi Matlab C Scienza Data Mining Algoritmi Biostatistica Modellazione Statistica Analisi Dati Biologici Analisi Dati Genetici Ricerca Analisi Dei Dati Statistici Stata Abap Sap Erp Webdynpro Image Processing Progettazione Degli Algoritmi Machine Learning Mysql E Commerce Retail Social Media Management Marketingstrategie Consultancy Business Development Marketing Management Strategy Business To Business Coaching Digitale Marketing Talentmanagement Stakeholdermanagement Marketingautomatisering Programmamanagement Design Thinking Ondernemerschap Klantenservice Seo Leveranciersmanagement Klantbetrokkenheid Projectmanagement Contentmanagement Start Ups Klantenbehoud Fmcg Digitale Transformatie Loyaliteitsprogrammas

Marieke Pothof Education Details

Frequently Asked Questions about Marieke Pothof

What company does Marieke Pothof work for?

Marieke Pothof works for Korsit

What is Marieke Pothof's role at the current company?

Marieke Pothof's current role is Manager Customer Engagement and Loyalty a.i..

What is Marieke Pothof's email address?

Marieke Pothof's email address is mv****@****roep.nl

What schools did Marieke Pothof attend?

Marieke Pothof attended Maastricht University, Hogeschool Van Amsterdam, St Ludger College Doetinchem.

What skills is Marieke Pothof known for?

Marieke Pothof has skills like Crm, Ecommerce, Multi Channel Marketing, Multi Channel Retail, Social Marketing, Marketing, Business Strategy, Customer Insight, Management Consulting, Online Marketing, Change Management, Marketing Strategy.

Who are Marieke Pothof's colleagues?

Marieke Pothof's colleagues are Paloma Sevilla, Eelco Preitschopf, Nikos Giannopoulos, Alfonso Cesarano, Inge Joosten, Viktor Shalliev, Dora Matula.

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