Marieke Pothof Email & Phone Number

De Bilt, UT, NL

Voorschoten, Zuid-Holland, Nederland

Challenges: leading and empowering the CRM team in managing the CRM communication calendar and executing impactful campaigns, developing and executing CRM strategies that boost engagement and drive the growth of direct revenue and CitizenM's paid memberships, collaborating with channel leads (PR, tactical, social, brand) to ensure consistent customer.

Renswoude, Utrecht, Nederland

Challenges: team management (12 fte), vision and strategy development and realisation, business owner of the implementation and optimal use of marketing automation for the owned channels such as app and web push and banners, e-mail, direct mail and paid media such as Google and Meta, journeys and content for personas and audiences, market and customer.

Netherlands

Challenges: teammanagement (33 fte), rebranding / brand building of ‘Merkle’ and margin improvement of the BU CX, the formal ‘Your Social’ company, a strategic creative agency for social success. Supporting clients by increasing brand awareness and brand engagement in the defined audiences, online reputation, connecting social customers to increase.

Amsterdam En Omgeving, Nederland

Challenge: sales team management (6 fte), together with the MD and Director Strategy, integrating two BUs into one BU CX and one new brand ‘Merkle’ (before Your Social and aFrogleap). Acquisition and retention of clients. Helping clients developing a seamless customer journey with social media success and APP development

Netherlands

Amsterdam En Omgeving, Nederland

Responsible for Design, Loyalty, User Experience (UX) and Customer Service (6 fte and CS 30 fte, 4 direct reports). Main result: a new foundation for CS with organisation, people and dashboards.

Utrecht Area, Netherlands

P&L responsible for ‘Jobs’, a startup within an established business. Responsible for the new online platform for SMEs and freelancers: developing and realizing the proposition, business case, strategy, branding, epics/user stories, roadmap, website design and development, content, SEO/SEA, customer research etc.

Utrecht

Responsible for the development and realisation of a multi-year plan, from omnichannel vision to Customer Experience strategies and related projects.

Utrecht Area, Netherlands

Responsible for the data driven omnichannel CRM & Loyalty strategy, execution of the campaigns and team growth (15 fte). As a member of MT Marketing, contributed to Propositions, Communications, Online channels, B2B and collaboration with Ahold.

Responsible for project acquisition, product development, talent management and strategic Marketing and e-Com projects. Clients such as UMG, Neckermann, UPC, De Nederlandse Wijnbeurs.

Responsible for strategic Marketing and e-Com projects with focus on management, people, organisation, processes and systems. Clients a.o. Nuon, Wehkamp, Sanoma, Postbank/ING, ANWB

Responsible a.o. for designing, developing, testing, training and handing over SAP Sales Information Systems at Yokogawa and SAP Sales and Distribution at Bahlsen (FMCG in Hannover)

Drs, Bedrijfseconomie (Marketing)

Propadeuse, Marketing / Commerciële Economie (Ce) - Specialisatie Marketing Management

Vwo