Born in Buenos Aires and now based in Edinburgh, my career has spanned London, Madrid, and the United States, working with industry leaders such as Diageo, Bacardi, and Disney. This journey has equipped me with a wealth of diverse experiences, all of which have shaped my expertise in building dynamic and impactful brand strategies.My passion lies in helping brands create authentic, meaningful connections with their audiences. I believe that a brand is more than just a product or logo—it's a living experience, built on trust, loyalty, and emotion. Through strategic storytelling, I craft narratives that not only engage but inspire action and foster genuine relationships.I've had the privilege of leading brand strategy for global names like Ford, Specsavers, Johnson & Johnson, UL Solutions, and NatWest Group, bringing a human-centred approach to every project. My work is a blend of deep research, insightful analysis, and creative problem-solving, all geared toward driving real results and transformative impact.At the heart of what I do is a belief that brand strategy is about more than market share—it's about shaping culture, driving change, and making a lasting, positive impact. I am committed to continuing this journey, leveraging the power of storytelling to build brands that not only stand out but bring people together and inspire progress.