Mariel Calara Email & Phone Number

New York, Ny, Us

Meta, D5 Social

New York, Ny, Us

Chase Sapphire Reserve - Led competitive audits, cultural research, POVs, and focus group insights to support internal teams and inform clients, particularly in the development of the Sapphire Reserve x Michael B. Jordan campaignMeta- Led providing Gen Z insights to creative teams and focus group insights leading up to Meta's "It's Your World" campaign with Coi Leray. Packaged Gen Z insights in a novel way through an Instagram account after leading a research project that involved on-the-street interviews and Instapanel surveys"To the Fifth" D5NY Newsletter - Lead in curating and distributing over 50 newsletters internally to the agency covering the latest TikTok trends, online conversations, in AI, creative campaigns, and platform updatesBaby Blue (D5 Juniors) Club- Founded Droga5's support group and community of juniors and mid-level with 0-3 years of agency experience across departments and host activities such as career advice panels, board game nights, and wholesome "graduation" ceremonies

New York, Ny, Us

Meta -Led as the expert on topics such as AI and Gen Z by keeping internal and client teams sharp with a weekly newsletter and sharing relevant articles and additional resources to inspire and push the work forward.-Synthesized insights from global focus groups and presented actionable insights from category and cultural research to the client and internal team to help shape final deliverables and fuel strategic thinking.Central Garden & Pet - Kaytee, Amdro (Summer 2021)-Kaytee - Conducted 1:1 interviews with chinchilla, parakeet, and other small pet and bird owners to sharpen the consumer insight leading towards the final "All for the Small" campaign. -Amdro - Served as the pest control category expert by visiting stores and taking in-person snapshots of competing products in the aisles and identified leading cultural experts and entomologists to interview.D5 Strategy -Hosted over 15 pop culture sessions on topics such as "The Visual Language of Gen Z", "A.I. Art Generators", "WTF are NFTs?", "Euphoria", "Gen Z Humor" and more to 30-40 senior strategists.Affinity GroupsHyphen - Led a team of producers, designers, strategists, and PR to execute an AAPI Heritage Month Recipe Swap Idea as the first cross-affinity group collaboration of its kind with SOMOS.-Started an internal book club for Michelle Zauner's "Crying in H Mart" to discuss experiences growing up with food, intergenerational relationships, cultural identities, and how it shapes who we are today.

New York, Us

- Co-created and implemented a comprehensive marketing tactics playbook for 10+ student ambassadors to drive sign-ups for The Launchpad career portal across various universities - Conducted a 45-min focus group to assess the user experience of The Launchpad career portal across mobile and desktop by identifying key questions, moderating discussions, and generating feedback and suggestions for the marketing lead - Outlined brand and social strategy to support the launch of 'The Careers They Didn’t Tell You About' Podcast which highlighted career journeys of individuals working in social impact and drove a 10% increase in Second Day and The Launchpad brand engagement- Executed market and partnership research on Gen Z collaborators and generated 15+ leads to promote The Launchpad and raise awareness of Second Day brand

New York, Ny, Us

- Synthesized observations and implications from proactive cultural research and Get Smart tasks to help strategists build and streamline 4Cs for clients- Generated comprehensive competitive audits for Mattress Firm and Amdro and provided high-level insights that shaped brand positioning in category- Hosted a 45-minute pop culture meeting for the agency's strategy department to spark discussions surrounding Gen Z, social media, etc.

Houston, Texas, Us

- Seized hands-on opportunities to create internal decks on Gen Z, DEI, and remote best practices to shape agency strategies- Supported strategists, account directors, and clients, from discovery to implementation, by conducting research and building decks

Houston, Texas, Us

- Coordinated "The Summary Internship" a two-day virtual student conference with over 300 attendees and over 15,000 impressions across 4 platforms- Utilized 5 social media analytics tools to build out monthly reports for client to track growth of Michelle Obama's ‘Better Make Room’ campaign

New York, New York, Us

- Implemented HootSuite to manage content and assist in executing digital strategies for more than 60 global offices in the healthcare advertising space- Designed and pitched pioneering strategy for Instagram presence to expand and differentiate from existing Twitter, LinkedIn, and Facebook platforms - Generated assets to build following and presence for global handles- Ran competitive audits for global internal and external communication teams

New York, New York, Us

- Spearheaded influencer marketing campaign with over 2000 views and 500 engagements for touring Brooklyn-based band called San Fermin - Pitched campaign to band manager, influencers, and internal marketing team- Managed Instagram and Twitter to increase streams and engagement for label's artists

Austin, Texas, Us

- Developed original content and analyzed branding strategies for Instagram and magazine articles based on the local entrepreneurial community in Austin- Set up podcasting equipment

Seattle, Wa, Us

- An experience that really taught me how to deal with stress by multi-tasking in a fast-paced environment, making 12 drinks in 15 minutes, interacting with customers, and collaborating with baristas in central campus location

Austin, Tx, Us

- Engaged in brand storytelling by curating music that elevates consumer experiences in-store and restaurants for clients such as Vera Bradley, IT'SUGAR, Kate Spade and Chick-fil-A - Presented audio identity for Diane von Furstenberg to music design team - Posted on company's blog to 9,799 unique visitors & 18,106 page views