Mariel Jimenez Email & Phone Number

New York City Metropolitan Area

Greater New York City Area

• Oversees all copywriting and editing for global marketing, advertising, and cross-functional teams.• Aligns with Creative (Design and Strategy) on 360 global brand campaigns; stewardship of brand voice and identity.• Develops, implements, and evolves workflow systems and protocols, project management wireframes, and guidelines for enhanced content and approval processes.• Collaborates with Marketing, Education, and Product Development teams on product naming (technology, shades, category names, etc.).• Reviews and approves all packaging copy; works with R&D and legal for global compliance.• Partners with local and international teams and stakeholders/executive leadership to provide and maintain copy that aligns with the Moroccanoil voice.• Delivers competitive research and participates in cross-functional discussions to further hone brand copy and elevate initiatives; attends relevant panels and events for inspiration on storytelling and industry best practices.• Works with global markets including the UK, Korea, Japan, Denmark, Taiwan, Italy to provide feedback on customizations for promotions, packaging, POS materials, and more.• Forecasts departmental needs (staffing, budget, compensation structure).• Manages copy for Travel Retail (duty-free, in-flight catalogs, cruise ships) and third-party vendors (Sephora, Amazon, Bluemercury, Spa Station 5, Feelunique UK, etc.).• Leadership and management of staff and freelance copywriters.

Greater New York City Area

• Created, edited, and oversaw copy across all departments: Global Marketing, Product Development (naming, packaging), Advertising (in-house 360° campaigns, taglines, brand image), Digital, and Education.• Collaborated with the different teams, ensuring deliverables adhered to brand standards (voice, style, and strategy).• Developed name studies for new products and marketing initiatives.• Worked with Marketing and PD teams for timely review and approval of primary and secondary packaging.• Oversaw and co-produced digital content (from headlines and body copy to ingredient lists) for various e-commerce initiatives for Moroccanoil.com and third-party retailers, including Sephora.com, Nordstrom, Bluemercury, and more.• Worked with international markets to ensure projects were properly localized, while maintaining global brand identity.• As copy team lead, managed workflow for in-house and freelance copywriters.

Greater New York City Area

• Joined the company as its first on-staff copywriter, tasked to bring consistency to copy and develop brand voice. Created and implemented a style guide.• Worked with Marketing, Education, Product Development, and other departments for global collateral, including print and digital ads, primary and secondary packaging, brochures and counter cards, education sheets, and more.• Helped establish approval processes and project management system.• Built the copy team and established a roster of freelancers.

New York

• Wrote, edited, and proofread copy for all product packaging: decos, carton and insert mechanicals, ingredient lists, item numbers, UPC codes, and other product development initiatives for all markets.• Reviewed and supplied additional copy for marketing collateral for retail (Ulta and Macy’s), e-commerce (Laurageller.com), and TV (QVC).• Routed translations in French, German, Italian, and Spanish.• Collaborated with PD team on new product names and shades.• Updated style sheet in a timely manner.

Greater New York City Area

• Managed and wrote lifestyle, fashion, and beauty digital content for TheStyleGlossy.com co-brand for ASEAN. (url: http://thestyleglossy.com/cobrand/asia)• Assigned beauty, fashion, and lifestyle pieces to local bloggers.

• Edited content for global Luxury Collection websites as part of an extensive property page expansion and optimization program.

• Created print, digital, and merchandising collateral for Avon’s boutique trend brand.

• Managed the summer internship program at Cosmopolitan Magazine as part of an advertising partnership with Unilever Pond's.

Previous job titles: editorial assistant, beauty & fitness assistant, associate beauty editor, marketing associate• Joined the pioneer editorial team that launched Seventeen Magazine's first international edition through Summit Media.• As beauty editor at Cosmopolitan Magazine, wrote and produced multiple stories, planned photoshoots, and traveled for press junkets.• Worked in the international marketing team for Harper's BAZAAR.

Philippines & Japan