Marie-Danielle Masa Email & Phone Number

- Manage a portfolio of over 125 accounts, overseeing all aspects of the sales process from lead generation to contract negotiation and closing.- Maintain a pipeline of qualified prospects, managing the sales process from initial inquiry to invoice.- Build and maintain strong relationships with venue partners, providing exceptional customer service to ensure repeat business.- Conduct regular check-ins with clients to ensure satisfaction and identify potential upsell opportunities, resulting in a 25% increase in add-on sales over 6 months.- Develop and implement sales strategies to increase revenue by 30% in my region over the past 12 months, working closely with senior management to set targets and measure progress.- Create customized video training content for venue partners on best practices for using the platform, performance metric tutorials, and finding the most optimal featured placements for their business.- Maintain accurate and up-to-date records of all client interactions and sales activities using a CRM system, enabling effective pipeline management and forecasting.

Vallejo, California

- Developed and executed a comprehensive sales and marketing strategy to launch a new wedding venue, resulting in an average of over $450k in annual sales revenue in the first three years.- Built and managed a high-performing sales and marketing team of 5 staff members, providing coaching, training, and performance feedback to drive individual and team success.- Identified and developed key partnerships with wedding planners, vendors, and industry associations, resulting in increased referral business and enhanced brand awareness.- Conducted market research and analyzed data to identify trends and opportunities for growth, presenting findings to ownership and making recommendations for strategic improvements.- Developed and executed a range of marketing campaigns and initiatives, including social media advertising, email marketing, and influencer partnerships, resulting in increased brand awareness and engagement among target audiences.- Created and maintained the venue's website, using best SEO practices and marketing channels to grow website traffic to 2,000+ unique visitors/month.- Coordinated all aspects of event planning and execution for dozens of in-house event, working closely with the operations team to ensure seamless execution.- Managed budget for sales and marketing activities, ensuring effective allocation of resources and maximizing ROI.- Maintained accurate and up-to-date records of all sales and marketing activities, enabling effective pipeline management and forecasting.- Represented the venue at industry events and conferences, delivering presentations, networking with key players, and promoting the venue's products and services.- Developed and implemented a customer feedback program to ensure ongoing customer satisfaction and identify opportunities for improvement, resulting in improved customer retention and repeat business.

- Developed and implemented comprehensive sales strategies to increase catering revenue and market share.- Managed the event and service team, providing guidance and support to ensure a seamless execution of each event.- Built and maintained strong relationships with clients, vendors, and partners to ensure exceptional customer service and satisfaction.- Conducted site visits and walk-throughs with clients to showcase venue spaces and provide personalized recommendations for event planning and execution.- Collaborated with the culinary team to create customized menus and beverage packages that met clients' needs and preferences.- Manages contracts and negotiated pricing with clients, ensuring profitability for the venue while maintaining competitive pricing for customers.- Consistently exceeded sales goals, exceeding a million dollars in revenue for the first time in my site's 5-year history.- Utilized CRM software to track and manage leads, bookings, and revenue, providing regular reports to management.- Stayed up-to-date on industry trends and best practices, implementing innovative ideas and strategies to drive sales growth.- Worked closely with other departments, including operations, catering, and marketing, to ensure seamless event execution and continued sales success.• Regularly achieved “A’s” on company comment cards and dozens of Yelp mentions within 5-star reviews.

San Francisco Bay Area

Concord, Ca

San Francisco, California, United States

Walnut Creek, California, United States

Bachelor Of Arts - Ba, English

Activities and Societies: Spanish Honors Program, Dean’s Honors List

Spanish Language And Literature