Marie Westerhof Email & Phone Number

Holliston, Massachusetts, United States

Strategy, planning, and execution of digital marketing campaigns for Harvard Bioscience brands Multi Channel Systems, HEKA Elektronik, Warner Instruments, Biochrom, BTX, and Harvard Apparatus. Responsible for:- Working cross-functionally to define audiences, develop messaging, and create collateral, including brochures, flyers, graphics, videos, and PowerPoints- Leading new product launches- Sales enablement initiatives- Email marketing campaigns- Working with Events… Show more Strategy, planning, and execution of digital marketing campaigns for Harvard Bioscience brands Multi Channel Systems, HEKA Elektronik, Warner Instruments, Biochrom, BTX, and Harvard Apparatus. Responsible for:- Working cross-functionally to define audiences, develop messaging, and create collateral, including brochures, flyers, graphics, videos, and PowerPoints- Leading new product launches- Sales enablement initiatives- Email marketing campaigns- Working with Events Manager on tradeshow planning and promotion- Working with Social Media Strategist on social media initiatives and advertising- Acting as project manager for corporate website redesign- Process definition and interdepartmental trainings- Managing and training 2 direct reports Show less

Buenos Aires, Argentina

Led the marketing department at an international web agency specializing in the healthcare industry. Responsible for strategy development, implementation, and project management of marketing campaigns for all types of healthcare businesses (ranging from small practices to software companies). In my role I managed as many as 25 projects simultaneously, as well as managing a team of 2-3 Marketing Specialists. Together we built complex, multi-channel campaigns that consistently delivered… Show more Led the marketing department at an international web agency specializing in the healthcare industry. Responsible for strategy development, implementation, and project management of marketing campaigns for all types of healthcare businesses (ranging from small practices to software companies). In my role I managed as many as 25 projects simultaneously, as well as managing a team of 2-3 Marketing Specialists. Together we built complex, multi-channel campaigns that consistently delivered positive results for our clients. Channels I managed include:- SEO (search engine optimization)- PPC (pay-per-click) advertising- Content marketing- Social media marketing & advertising- Email marketingI also:- Led reporting/success measurement and ROI tracking for both client campaigns and internal profitability reporting- Led report review meetings with clients- Collaborated with the Business Development and Account Management teams to create proposals and participate in sales calls with clients- Collaborated with the website development team to optimize websites in development for SEO and conversion rate optimization- Created and led all-staff training sessions on a variety of topics, including SEO, marketing, and HIPAA and GDPR compliance Show less

Buenos Aires, Argentina

- Crafted web content, press releases, blog articles, and social media posts for clients in the medical industry (ranging from small practices to hospitals to medical software companies) as well as Medical Web Experts' own marketing campaign.- Optimized content for SEO as part of ongoing campaigns.- Managed email marketing campaigns for clients (wrote articles, uploaded content into HTML template, and organized blasts).- Edited websites using HTML (placing content, adding images… Show more - Crafted web content, press releases, blog articles, and social media posts for clients in the medical industry (ranging from small practices to hospitals to medical software companies) as well as Medical Web Experts' own marketing campaign.- Optimized content for SEO as part of ongoing campaigns.- Managed email marketing campaigns for clients (wrote articles, uploaded content into HTML template, and organized blasts).- Edited websites using HTML (placing content, adding images, making text changes).- Edited articles and press releases written by coworkers.- Managed a team of 3 other Content Specialists performing similar writing, editing, SEO and HTML duties. Show less