Marie Willard Email & Phone Number

Plano, Texas, United States

San Antonio, Texas Area

Lead portfolio analytics for innovative, member oriented products. Integrate multidisciplinary approach to deliver business value and insight. Provide thought leadership on future state data infrastructure.

Create insights that drive mobile product and marketing strategy. Develop structured mobile measurement tagging to maximize tracking.

Pawtucket, Ri

Recruited to plan and direct special projects aimed at building analytical database, dashboards, and best-practice strategy. Renegotiated vendor contracts to improve overall service levels at same cost. Trained, mentored, and managed cross-functional team in implementation of business-critical initiatives. Key Accomplishments- Captured 25% increase in calls and 10% boost in revenue through successful implementation of multi-channel marketing plan- Secured 15% reduction of… Show more Recruited to plan and direct special projects aimed at building analytical database, dashboards, and best-practice strategy. Renegotiated vendor contracts to improve overall service levels at same cost. Trained, mentored, and managed cross-functional team in implementation of business-critical initiatives. Key Accomplishments- Captured 25% increase in calls and 10% boost in revenue through successful implementation of multi-channel marketing plan- Secured 15% reduction of marketing costs by strategically restructuring vendor contracts Show less

Dedham, Ma

Citizen’s Bank, Dedham, MAProvided strategic insights based on analyses that informed business partners’ tactical plans. Created and communicated best-practice strategic plans for business partners. Enabled account activity tracking for digital programs. Oversaw monthly analysis of $2.8M in marketing spend. -Slashed spend by $1M through efficient targeting of high-quality prospects-Spearheaded spend reallocation to profitable tactics, driving balances that exceeded goal by 87% -… Show more Citizen’s Bank, Dedham, MAProvided strategic insights based on analyses that informed business partners’ tactical plans. Created and communicated best-practice strategic plans for business partners. Enabled account activity tracking for digital programs. Oversaw monthly analysis of $2.8M in marketing spend. -Slashed spend by $1M through efficient targeting of high-quality prospects-Spearheaded spend reallocation to profitable tactics, driving balances that exceeded goal by 87% - Initiated and deployed targeting and disciplined A/B test strategy to improve home equity performance by 30%, while beating ROI objectives Show less

Smithfield, Ri

Managed workload across international team and delivered insights to key stakeholders.- Promoted twice in 4 years- Directed international team of 11 to create effective analysis. Identified hidden high value customers for brokerage and retirement business lines.- Managed internal client expectations by aligning analytic service levels to key strategic areas and providing turn key reporting to all business lines - Developed system with team statisticians to track 10+ KPIs and… Show more Managed workload across international team and delivered insights to key stakeholders.- Promoted twice in 4 years- Directed international team of 11 to create effective analysis. Identified hidden high value customers for brokerage and retirement business lines.- Managed internal client expectations by aligning analytic service levels to key strategic areas and providing turn key reporting to all business lines - Developed system with team statisticians to track 10+ KPIs and reduce turnaround time on reporting from weeks to days Show less

Boston, Ma

Analyzed demand for payments processing services and Bank's market share. Created strategy for two new payments services that efficiently generated over $1 million in revenue. Led project to communicate impact of complex payment system changes to internal and customer stakeholders.

Boston, Ma

Promoted twice in two years. Recognized as an emerging leader within Bank. Authored several articles for Reserve Bank publications 'The Regional Review' and 'New England Economic Indicators.'

Mba, Concentration In Marketing

Ba, Economics, Spanish

Activities and Societies: Davis Museum and Cultural Center Semester abroad: Madrid Spain. Economic Research - Independent study on Labor.