Maria Gruzdeva Email & Phone Number

Madrid, Es

Moscow, Moscow City, Russia

– Initiated and successfully delivered new monetization feature in Yandex Games and first adtech feature for Yandex ID exceeding planned KPI targets by 255% and 52% accordingly.– Successfully launched 10+ digital projects with a total value exceeding 200M+ rubles, including the launch of a voice application for Alisa for the Central Bank of Russia, surpassing client expectations and delivering on key performance indicators, exceeding KPI by 536%.– Managing product teams, providing clear direction, guidance, and support throughout the project lifecycle– Monitoring project progress, identifying and addressing any issues or risks that may arise– Coordinating with stakeholders, keeping them informed of project status and managing their expectations– Managing the project budget and tracking project expenses, ensuring adherence to financial constraints– Creating project documentation, reports, roadmaps and team task plans, revising media plans and creating business solutions– Implementing effective change management processes to assess and manage changes to project scope, timelines, and resources– Won Silver Mercury award 2023 for best digital ad project (bronze)

Moscow, Moscow City, Russia

– Leading a team of 6 members including developers, designers and QA, facilitating transparent and effective collaboration– Creating comprehensive project plan and outlining scope of work, key activities, deliverables, resource requirements, milestones, and deadlines to develop 3 products from scratch– Collaborating with cross functional teams to define the essential figures and functionalities required for MVP version of the platform– Allocating resources including personnel, P&L, finance models based on unit economy, and technology infrastructure to insure successful execution of the project– Developing architecture solution for the partners database systems of b2b product based on the market analyses successfully– Gathering information on target market industry trends and competitors for analytics– Evaluating the performance and impact of the b2b solution based on key metrics

Moscow, Moscow City, Russia

– Launching 30+ commercial projects with brands such as glo, Martini, Red Bull, Apple, IQOS, VFiles, Yandex, Esquire and others– Delivering a new website managing an inner team and agency production with clear communication and guidance– Revising store’s social media profiles, mobile app and CRM channel and increasing its performance– Leading merchandise projects with а team of designers and production to develop finest souvenir and merch products for celebrities– Initiated collaboration with Crocs brand, resulting in a sold-out product line within two weeks.– Organised an event with Vogue Magazine for 21K guests as project lead

Moscow, Moscow City, Russia

– Building and maintaining strong relationships with key clients including ASICS, Dockers, Nike and others– Supporting full creative team workflow in a creative department, including SMM, copywriting, and photo/video shoots.– Collaborating with designers, providing clear briefs and reviewing their work, ensuring alignment with client requirements.– Editing and creating texts independently, ensuring its accuracy and quality. Producing shoots, overseeing the work of the entire production team while maintaining client communication and ensuring compliance with client requirements.

Moscow, Moscow City, Russia

– Leading transparent communicating and providing thoughtful service for clients– Coordinating content production for social networks, websites and e-mails. – Preparing weekly and monthly reports on clients media performance – Monitoring social media post scheduling, content correctness, and coordinating content plans with clients.

Moscow, Moscow City, Russia

– Maintaining the brands presence in key fashion media including GQ, Time Out, Esquire, Elle Man and others– Coordinating creative team for media and website content production – Copywriting press-releases for all brand occasions and initiating media coverage for it– Reporting monthly to C-level on PR value of job done

Moscow City, Russia

– Assisting the editors team on producing editorials content and interviews – Providing a website article delivery up to schedule– Coordinating tasks among freelancers and ensuring their timely completion

Bachelor'S Degree, Pr & Advertising

Introduction To Advertising

Cours De Civilisation Française