Mariia Smirnova Email and Phone Number

Experienced CRM & Email Marketing Specialist | Strategic & Data-Driven Customer EngagementWith 3+ years of hands-on experience in CRM and email marketing, I specialize in designing and implementing data-driven campaigns that significantly boost customer engagement and drive business growth. I have led CRM projects with measurable impact, optimizing key metrics (like click-through, open rates, and conversion rates) and increasing lead influx by 50% through refined segmentation and personalized communication strategies.I’m passionate about creating meaningful customer experiences, from ideating A/B tests to optimizing content that enhances customer retention and satisfaction. My strategic approach has led to remarkable increases in campaign performance, with conversion rates on trigger chains up by 40-60%.In addition to my CRM expertise, I am continuously expanding my digital marketing knowledge, diving into SEO, SMM, SEM, and SERM. My analytical skills have been honed through hands-on work in Google Analytics, Google Search Console, and digital ad platforms. I’ve successfully managed paid search, social media, and display ads, all while ensuring optimized content and impactful audience engagement.Skills & Tools:— A/B Testing & Hypothesis Creation— CRM Management & Segmentation— Email Campaign Strategy & Automation— Google Analytics, Exponea, Salesforce Marketing Cloud— Team Leadership & Cross-functional Collaboration— Languages: English (C1), French (A2), Russian (Native)Ready to connect and explore opportunities where data-driven CRM strategies create real impact.