Power of M (POM) is about harnessing the immense power of music, mindfulness and movement and building a ‘go to kit’ of techniques to be used when life gets busy and overwhelming. POM helps people come back to centre and feel more balanced. It’s also about meeting friends and buldling support networks. POM offers workshops for all levels and in all environments including schools, early childhood centres, planned activity groups, parenting workshops and retreats. I have always had a passion for community development and inspiring children, youth and families be the best version of themselves. I started Power of M at the end of 2018 to combine my passion for entrepreneurship, creativity and community development and deliver a service that is much needed in today’s fast paced living.

The Australian Breastfeeding Association (ABA) has been supporting mothers and caregives for over 50 years. The ABA is also a registered training organisation and the leading provider of breastfeeding education in Australia, with a long tradition of providing high-quality evidence-based breastfeeding education for health professionals. At the ABA I worked on the marketing and sponsorship campaigns for their Health Professional Seminar Series which involved working on the campaign alongside multiple internal stakeholders as well as an outsourced conference management company. I also assisted in the production and marketing of the Breastfeeding Management in Australia textbook which involved liaising with designers, editors and printers as well forecasting sales, and developing pricing and promotional strategies. KEY ACHIEVEMENTS: 1. Relationship management with external and internal stakeholders and retention and acquisition of new sponsors and partners 2. Successfully creating a marketing campaign for a major national event.

LINK Community transport is a charitable organisation that supports the aging population, people of all abilities and their carers by providing life enriching services and offering effective, accessible and flexible social and home support.LINK has been a trusted community services provider for almost 40 years and has helped thousands of Melbournians live a better life and remain independent.My role at LINK is a generalist marketing role encompassing all aspects of marketing management including: 1. Strategy development, planning and execution. 2. Promotions: branding, media production (print, online, video), publicity, advertising and direct marketing 3. Market research, data gathering and analysis 4. Internal and external relationship management including managing volunteers and fostering partnerships with key stakeholders. 5. Business development and co-operation with local government and related community organisations Key Achievements: 1. Starting from scratch to create the marketing function from non-existent to a complete marketing team including a group of talented and dedicated volunteers. 2. Creation of high quality marketing communications including: brochures, video, annual report, web and social media. 3. Partnerships with key stakeholders including media and like minded community organisations.

Connections UnitingCare offers a broad range of support programs and services to help families, children, individuals and young people in need. My main responsibilities involved: 1. Fund generation through sponsorship, grant applications and fundraising appeals. This included coordinating all aspects of grant research and applications, report writing and acquittals as well as maintaining and developing new relationships with key stakeholders (such as individual donors, trusts, foundations, philanthropic and corporate contacts). 2. End to end campaign planning of fundraising appeals, including copywriting and developing creative alongside designers and communications coordinator as well as database generation and profiling, liaison with mailing houses and printers and campaign analysis.3. Corporate sponsorship campaign management for the Connections Conference, including direct marketing campaign and relationship management with sponsors. Exhibition planning and management alongside conference manager. Key Achievements1. Sourcing sponsorship revenue for the inaugural Connections Conference and exceeding financial goals by 300%.2. Generation of new avenues of income streams (including sponsors, trusts and fundraising appeals) to support programs and services.3. Increased awareness of the organisation by cultivating new and existing relationships with both internal and external stakeholders including program leaders, related organisations, and conference sponsors.This was an amazing opportunity that allowed me to raise funds to empower programs and services benefiting some of the most disadvantaged communities.

Through the power of spatial technology, Spatial Vision empowers a wide range of clients in several sectors including Education, Travel, Emergency Services, Government, Environmental and Community. This was a marketing and communications management role including:1. Development and implementation of the marketing strategy, branding (including a rebranding strategy), event and campaign management, digital marketing (including website management, social media, e-newsletters) advertising and publicity. Apart from being responsible for promotional copy, both offline and online, I was involved in assisting in copy writing for award submissions.2. Internal and external relationship management including managing staff and nurturing partnerships with key stakeholders. 3. New service and product development including mobile and web applications and managing all service and product launches. 4. Reporting to the CEO and senior business development manager I was heavily involved in producing monthly and yearly sales analysis, writing reports for the board, senior management as well as developing strategic plans.This was an extremely busy and rewarding role requiring impeccable time management, as I was involved in both operational and strategic marketing and was the sole person in charge of the marketing function, as well as managing the marketing assistants and multimedia designer. Key Achievements1. Developing an almost non-existent marketing function into a fully developed marketing department with proven strategy, policies, procedures and future proofing.2. Significant sales increase due to an improved relationship with distributors and resellers.3. Increased awareness among key target markets via rebranding and new collateral, business development and marketing strategies.

CIPD is the UK governing body for Human Resources Management. My responsibilities included:1. Development and implementation of marketing communication campaigns for conferences and exhibitions. Wide use of direct marketing channels to ensure optimal targeted market exposure. Monitoring campaign progress against targets and planning, monitoring and managing marketing budgets. Preparation of reports for senior management. 2. Copywriting for email, direct mail, website, print advertising and development of creative ideas for advertising purposes including developing designs for display adverts, inserts and banners.3. Research, analysis and the compilation of various sources of data and customer satisfaction research analysis. 4. I also worked closely with the membership and business development teams to increase membership base and uptake of training and conferences via campaign management. A great role, where I had to hit the ground running and deliver tangible campaign results. I thoroughly enjoyed being challenged in a new environment and exceeding campaign targets and expanding and enhancing relationships with key stakeholders.Key Achievements1. Double fold increase in conference delegates (and membership uptake) for a campaign I was managing (target 95, actual 170 delegates). This was in a declining conference climate where delegate numbers were typically 10-30% lower, year on year.2. Enhanced relationships with external and internal key stakeholders.

Patrick Bellet Photography is an elite photography studio operating from three locations in Auckland, New Zealand. They work closely with a number of charities, supporting sick, disabled or under-privileged kids. My role included the following responsibilities: 1. Fundraising campaign management in partnership with a major children’s hospital. 2. Sales and marketing including undertaking Pre-Portrait Presentations with clients, e-marketing.3. Studio management including customer service and administration, writing and set up of business procedures, payroll and accounts.Key Achievements1. 90% conversion rate of consultations to photo shoots, which was previously not measured but was significantly lower. 2. Creating new systems, processes and procedures to streamline and track key operations as well as setting and managing budgets.

The Peace Foundation offers innovative and quality programs, services and resources that are used in many schools, homes and communities - both in New Zealand and overseas. The Foundation promotes peaceful relationships among people of all ages, at all levels, through education, research and action. My role included: 1. Strategic marketing planning, new product development and product launches and distribution. 2. Promotion and advertising functions including production of television advertisements, liaising with celebrities, managing designers and printers, copywriting and production of diverse range of promotional collateral. 3. Organising and promoting major national events such as Schools’ Peace Week.4. Relationship management with key stakeholders, public speaking at schools and product launches, liaising with other relevant organisations and building awareness of the products and services provided by the Peace Foundation. 5. Assisting with fundraising, grant submissions and sponsorship. This was a highly satisfying hands-on role where everyday was different, from inspiring primary school kids one day to meeting with education ministers the next. I absolutely loved practically contributing to such a great cause. 6. Speaking engagements and workshops to primary and secondary schools Key Achievements 1. Sales Increase of over 50%. 2. Produced and launched several new resources including an innovative CD-ROM game and Parenting help book on managing children’s anger in a constructive way.3. Securing heavily discounted or pro-bono arrangements with a wide range of suppliers. 4. Significant increase in awareness within the community and customer base.