Marija Tofts Email & Phone Number

Oxford, GB

Greater Oxford Area

Oxford, England, United Kingdom

United Kingdom

• Owned the digital product aspect of the business and managed a major, end-to-end online workout platform development project: Product concept research, product strategy creation, app development, and product launch
• Held full responsibility for branding and marketing, including setting up e-commerce channels, website, social media, and marketing communications
• Prepared HRMC reports and oversaw finance and accounting functions
• Managed client relationships and handled escalated issues
• Maintained full adherence to internal policies, procedures, and external regulations, ensuring strict confidentiality of all appropriate communications and documentation

United Kingdom

• Acted as the central point of contact and the gatekeeper to the senior management
• Implemented efficient administrative systems and processes, and optimised resource allocation, negotiated with suppliers, vendors, and contractors
• Provided comprehensive finance and accounting support to senior management: Managed budgets, handled bank reconciliations and payroll, prepared invoices, and created in-depth reports for HMRC

United Kingdom

• Owned 10 product lines (digital and physical) globally: Developed product strategy and vision, identified market gaps and product growth opportunities, drove complex marketing campaigns, and produced effective.
• Managed existing products, developed and launched new lines in close partnerships with IT, Digital, Marketing, and Communication Teams
• Led the end-of-life project for paper questionnaires
• Outlined and executed complex product marketing plans, developed sales tools, researched product positioning, created product performance metrics, and led product pricing
• Translated customer and business needs into short term and long-term product strategy and direction, and ensured stakeholder buy-in for the broader product vision
• Championed a strong focus on data, market research, competitive intelligence, and user experience to keep the client at the heart of all product initiatives within the business

United Kingdom

• Achieved 200% click-through rate increase on email marketing campaigns
• Increased course bookings by 50% through innovative online marketing campaigns
• Reduced costs by £15k by shifting to digital collateral
• Supported data-driven decision making and supported marketing ROI tracking by developing and implementing effective performance metrics
• Managed marketing and communications throughout the UK and Europe: Email marketing, social media marketing, and event marketing
• Collaborated with external agencies, business partners, clients, and suppliers

United Kingdom

• Contributed to a significant 20% increase in annual turnover by leading in-depth market and competitor research
• Led a hugely successful rebranding project: Implemented new brand guidelines, replaced the old website, and set up brand-new marketing communications (including newsletters and direct mail)