Marijn Staal Email & Phone Number

Antwerp, Be

Antwerp Area, Belgium

a. Responsible for all Training & Technical Services activities with Driv’s aftermarket automotive business partners (total turnover: 1000M €)a. EMEA: Europe, Middle-East, Africab. Customers: trading groups, distributor groups, distributors, wholesalers and especially installers & mechanicsc. Leading 15 internal technical engineers active in EMEA + >10 external engineers in Garage Gurus projects (project that reconnects with installers to drive sell-out in a B2B environment & increase brand awareness): www.fmgaragegurus.eud. 30.000 unique people technical trained per year + > 15.000 wholesaler & installer visits each year

Antwerp, Belgium

Setting up & maintaining the Trade Marketing Department in EMEA by driving two major installer marketing programs (the award winning F-M For Me) in France and Germany. In these programs we reconnect with the installer by bringing an added-value program to wholesalers & installers in which we offer commercial tools, stock-programs, technical training and loyalty programs. In this way we drive demand on installer level and connect push with pull.Furthermore, I have set up the technical platform F-M Campus (www.fmcampus.eu) in which we offer online technical trainings 24/7; transforming this website into a Federal Mogul technical platform for all of our technical support.

Antwerp, Belgium

Maintaining and expanding the award-winning Trade Marketing program F-M For Me in EMEA (initiatives in Italy, Spain, Russia, South Africa & Dubai). (Re-) organizing the Technical Services Department by expanding the technical platform F-M Campus and unifying the Technical Service into one coherent offering to wholesalers & installers. In accordance setting up a technical call center supporting the technical engineers in the field and offering a central entry point for our customers in EMEA.

Breda Area, Netherlands

POEHA Marketing Communication:a. Redefining and reinforcing company strategyb. Executing strategy into a marketing communication promotion year planc. Executing marketing communication activitiesd. Targeting current end users and finding new businessesPOEHA Privatea. Writing of Family History from 1595-1961b. T-Shirt Designer Company: www.poeha.one

Helmond, The Netherlands

a) Drawing up an annual marketing plan with commercial action plan for each product line; drawing up and monitoring the marketing budget. b) Planning and implementing sales-support campaigns in collaboration with sales and logistics.c) Providing and coordinating marketing support for the product lines of Valeo Trade Marketeers.d) Developing and launching the Valeo garage loyalty programme in the Benelux (Valeo+); the target is 350 participating garages per year that each run 2 campaigns per year. e) Producing support material for distributors, wholesalers and garages and the Valeo sales channel: mailings, e-newsletters, brochures, leaflets, presentations, websites, webshops, advertisements, national car shows in the Benelux, house shows by wholesalers, strategic social media.f) The complete building of a reliable CRM database system. g) Researching and analysing market trends, customer behaviour and competition.h) Responsible for press contact, press releases and advertisements, and all external communications in the Benelux.i) Responsible for steering marketing assistants and 2 marketing trainees who provide support in running campaigns.j) Responsible for 4 product lines: turnover, demand planning and forecasting. Successfully introducing new products, competing with OES and IAM aftermarket competitors.

Breda Area, Netherlands

Trading Post Europe:Practical solutions, results that count! This is the motto under which Trading Post Europe offers its services for supporting small and mid-sized overseas companies in capturing business throughout the European Union. The various services we have to offer range from the execution of sales and marketing activities to the establishment of joint ventures.

Designs and develops tactics and programs, implements key marketing strategies, executes competitive counter strategies and product launch initiatives for the product line to deliver programs that strengthen the distinctive value propositions in the marketplace. Leading-directing and coaching Marketing Specialist-II.PROGRAM DEVELOPMENT:I develop channel partner and end-user programs that build Hypertherm’s brand awareness and strength within region and creates push/pull demand. Directly responsible for the creation and implementation of the PPC and PartnerPlus programs, Hypertherm’s flagship CP umbrella marketing programs that both are focused on pulling new customers to the channel partners/exploring new markets. A major differentiator of Hypertherm’s marketing Distinctive Value Proposition in the region.I have developed the policies and promotional programs necessary to support channel partners; they address market conditions and counter competitive offerings and create extra value. These new programs are based on identified need, ensuring the success of products in the regional marketplace. I have direct ownership of all pan-European promotional activities.PROGRAM MAINTENANCE:I have managed and improved Hypertherm’s channel marketing programs, Plasma Profit Center (PPC), driving continuous improvement of existing program and creating new programs that support the growth strategies of Hypertherm and its Partners. I integrated product into established promotional programs to optimize and support the successful launch of new products. I am responsible for shaping program offerings in line with regional/marketing objectives, tracking program results, collaborating with sales associates, and discussing improvement opportunities with channel partners for both PPC and PartnerPlus programs by joint visits with Hypertherm’s local sales managers (DSM).

• Further develop 2005-2007 activities and transfer to new marketing associates hired in 2007;• Full responsibility in organizing and supporting International Hypertherm Metal Trade Shows: Paris2008, Brno2008 and Euroblech2008.• Co-writer Marketing Plan. Implementation of strategy into Tactical Marketing Plan.• Execution of key marketing initiatives and promotional programs for 2009 in EMEA• Plasma Profit Center: Effectively manage the European PPC program to maximize the potential for high quality, high sales impact events while minimizing costs and working within established new OE guidelines . An increasement to 125 PPC partners + more than 300 PPC projects per year. • Full creation of value added Marketing Program for EMEA OEM’s (PartnerPlus) in which Hypertherm’s sponsored marketing support is given to OEMs. • Creation of online Webshop in which all Hypertherm marketing show tools are listed and to be ordered. • Creation of 1st Marketing Handbook describing processes and procedures within EMEA Marketing Department. Yearly publication.• Printing on Demand Project: six sigma project generating substantial cost savings and improving current processes within the region. Change from off-set in USA to digital printing locally in Europe. Savings: 190.000€• Moving local storage facilities to in-house storage in Germany to save money. • European Freight Cost Reduction Project: initiatives to reduce freight costs by finding leaner processes. Example: electronic newsletters, partly replacing hard copy mailings.• European Educational Program: creation of special educational program curriculum/symposia for technical schools to promote the usage and knowledge of plasma by technical students.• Xnet Stimulation Plan: increase usage of Hypertherm information database system for channel partners to download their personal sales information 24/7. Coordinate training and implementation.

• Further develop 2002-2005 activities• Participate in the creation of the Hypertherm Europe Marketing Plan and forthcoming Tactical Marketing Plan; key implementer in executing strategy and vital few initiatives. Control budget.• Creation & Implementation of Sales Promotions for Channel Partner & Hypertherm Sales Managers: push & pull , demonstration promotional actions, trade-in, process comparison. • Further develop PPC into a more excellent and meaningful program . More partners are added (to 75) and more projects are carried out (avg 180 projects with 75 PPC partners). Joint visits to promote PPC.• Organize and support International Metal Trade Shows: Schweissen und Schneiden-Essen 2005 + Euroblech 2006• Help create concept and implementation of European Cutting Technology Center in Germany. • Help choosing & Implementing & Training of Hypertherm Document Storage Database system.

• Implementing/training/maintaining CRM database (Sales Logix) under European associates.• Creating Marketing Communication Process Model and activities in B2B area to the customers• Joint Travels with local Hypertherm District Sales managers to explain and start up Hypertherm Marketing programs to our EMEA channel partners. • Creating/maintaining and improving a network of supplying companies: printers, mailing house, designers and other marketing suppliers.• Help creating and implementing of Marketing Promotions, measuring results- reporting to European management team.• Plasma Profit Center: creation of channel partner value-added marketing program in which channel partners can start up marketing projects to stimulate sales in B2B environment. Projects are financed by Hypertherm and based on channel partners’ sales. Goal is to target existing markets as well as potentially new markets by focusing on specific usage applications of Hypertherm plasma machines. 50 PPC channel partners generate 100 PPC projects in their area. Joint travel with DSM.• Organization of Show Marketing Tools: storage-shipping- handling for local, national and international shows.• Organize and support International Hypertherm Metal Trade Shows: show message-concept-design-implementation + internal training stand crew. Setting up European show Lead generation -process and implementation (through SLX). Shows: Euroblech 2002 + Euroblech 2004• Creation, setting up and implementation of European literature storage warehouse and setting up system of ordering/shipping/handling/stock administration of Hypertherm literature to customer database in EMEA region. • Market share Survey: a detailed study of Hypertherm market share and potential, plus a thorough examination of competitive landscape.• Help create sales team business planning process and registration in documents.

Text Writing Company BlaBlaOwnerRegion: The Netherlands & BelgiumActivities: text writing, copy writing and creation of brochures, magazines, newsletters, and other company sales material.

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