Marika Dasbach Email & Phone Number

Develop and execute multi-channel customer campaigns to drive product adoption and create expansion opportunities across a broad customer base, enhancing long-term satisfaction and retention.Designed and implemented a webinar strategy focused on education, resulting in over $100k in pipeline growth across multiple quarters.Collaborate cross-functionally with Brand, Customer Success, Product, and Sales teams to ensure marketing initiatives align with business goals, maximizing campaign impact on revenue and retention.Leverage data-driven insights to refine campaigns and optimize key customer journey touchpoints, improving engagement and adoption.Increased product usage and enthusiasm through strategic content that highlights the value of SurveyMonkey features, fostering greater customer success.Proficient in webinar production, email marketing, content creation, and lifecycle management, delivering high-value experiences that support onboarding, adoption, and customer engagement goals.

Created a digital engagement strategy for sales-assisted Customer Success programs at SurveyMonkey, focusing on customer adoption and retention.Scaled Enterprise onboarding by launching digital events that reduced time-to-value while boosting customer engagement and adoption.Established a digital onboarding and engagement strategy specifically for Growth Sales-assisted customers.Developed and executed an educational onboarding webinar series to improve adoption and product utilization.Analyzed and documented the Sales-assisted customer journey, increasing cross-functional visibility and identifying optimization opportunities for both digital and human touchpoints.Enhanced customer engagement by launching a digital QBR email program tailored to Sales-assisted customers.Reduced churn by developing customer intervention programs for low-adoption, at-risk segments.