Marika Ollaranta Email & Phone Number

Define scope, target and metrics for Decabonizing Industry program and leading the implementation. Leading national R&D strategy for biocircular innovation roadmap and go-to-market strategy. Market and communicate Finland's R&D and business excellence globally. Understand existing and emerging global business opportunities and communicate them to Finnish companies. Coach 150 Finnish CEOs in their transformation towards zero missions and lead their market entries in Europe, Asia, and the USA with international customer connections based on the go-to-market strategy. Influence international industry sectors like steel, textile, chemical, to reduce emissions with Finnish offerings through presentations, trade missions, digital events, digital marketing, and press activities. Lead a team of 10-20 people in the international cross-cutting matrix organization by defining strategy, targets, and activities within the budget (€500k operating cost, €150m innovation funding budget).Create success stories. Customer feedback 4.7/5, Coaching leadership score 94/100.

Helsinki, Southern Finland, Finland

As Head of Bio and Circular Finland program my task is to execute bio and circular export activities together with Business Finland program team both in Finland and with international network. Target is to achieve ambitious growth targets the companies have for the internationalization. I facilitate the creation of new cross-industrial ecosystems and platforms within the program area, define strategic direction for innovations, and evaluate impactful research projects to be funded. Working in close cooperation together with national and international partner networks.

Helsinki Area, Finland

I activate and spar companies from all sectors towards ambitious global growth with circular economy principles/business. My present expertise serves growth companies in their transformation in bio- and circular economy, including assessing and renewing business models, accelerating their change in circular value chains and eco-design. In my daily life, I work with national and international partners and focus on helping companies connecting with new networks and business ecosystems.I have strong passion to boost Finnish research based solutions and joint innovation projects to become global success stories.

Helsinki Area, Finland

International sales and business development. I achieved new markets and customers (b-to-b). Amount of one deal is 10k-500k. I created new profitable services (service design, consumer journey) with new business models. Products and offering were concept tested among potential international customers before commercial launch. I lead go-to-market strategy work and implementation together with sales partners. I made proposals for Board based on data. Business consultation for customers. Main achievements: New business created with new customers and partners.

Helsinki Finland

Education services to be sold for organizations overseas. I productionized existing services to meet customer needs, priced the services and created visualized sales materials. Business validation and go-to-market strategies guaranteed the business take off. Main achievements: New services with solid business plans ready for sales purposes.

Espoo Finland

Sales channel developed for healthcare related testing items. I created value proposal for customers, customer targeting plans and brand elements. Go-to-market strategies including global launch and communication plan with budget (Google Ads, Social media SEO and press releases) with ROI calculations.

Studies:Aalto: Strategic Brand Management, Digital Messging and social mediaSaranen Consulting: Game Expert (digital brand management, user acquisition)Aalto Venture: Service monetization Design (marketing, usage analysis)Coursera: Leading strategic innovation in the organizationAalto University: Service Design

Finland

Leading strategy creation projects for products and services by analyzing the users behavioral data and trends, market data and competitor offering. It had implications across Nokia: products, applications, services, portfolio planning, digital marketing and branding. I got excellent feedback on leading people and driving results into implementation together with the teams.Leading strategy execution plan creation (incl. priorities, targets, metrics) and follow-up for Design organization (550 persons) by combining Nokia’s strategy and Design’s priorities.As member of Design leadership team participated in the decision making in design strategy, product design portfolio, packaging, user experience and industrial design, priority setting, operations and Design implementation in products with consumer centric mindset for several years.Managing operational development projects like governance process definition and created and implemented design strategy metric tool for the Design unit worldwide. Member of Device’s environmental leadership team.

Finland

Led the work to utilize user experience based key selling points for marketing instead of technical features. Led Nokia wide user experience target definition for Voice over internet service and the creation of user experience sales material for operators and distributors.

Finland

Led channel strategy creation and managed the global implementation of mobile shop application. Led global marketing take off activities and calculated business cases & analyzed value-chains for mobile services. Created value proposals and messages for end users and operators. Prepared marketing take off activities.

Finland

Created project plans, managed people, time and costs. Translated business requirements to technical functionalities. Change management.

Finland

Created marketing strategy, co-operation with advertising agency Sek&Grey, sales persons and R&D. Managed international marketing projects. Created value proposal for the customers & partners. Led extranet development work for distributors and web for customers. Led marketing and sales processes creation work. Created market estimation.

Finland

Led marketing strategy work. Managed international marketing projects, launches, web, events, print ads etc. Managed marketing co-operation with distributors, subsidiary companies, advertising agency Mainonnan Työmaa, sales persons and R&D around the world. Led marketing and sales processes creation work. Created marketing budget and managed brand. Led extranet and web development work for distributors and customers.

Master Of Science (Msc), Marketing, Leadership

Education record

Education record