Experienced marketer with solid experiences and MBA from ESSEC Business School. Strategic planner, experienced in leveraging research and insights to drive marketing strategy. Strong track record of international project management and product delivery with proven results in project management. Upbeat and positive professional, passionate about bringing values to the world.
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Project ManagerKura Master Feb 2022 - PresentParis, Île-De-France, FranceOrganize annual competitions and related projects to develop the market for Japanese alcoholic beverages in France and worldwide -
Project ManagerÉtincelle (Former Ships Europe) Jun 2017 - Jan 2022Paris Area, FranceManaged and executed international marketing projects, including:・Planning, coordinating, and supervising B2B and B2C events like exhibitions, trade shows, concerts, and symposiums.・Providing consultation to clients on market analysis and strategy for product launches and promotions in Europe.
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Assistant Manager, Brand ManagementTiffany & Co. Mar 2016 - Mar 2017Tokyo, JapanCrafted Tiffany's Japan marketing strategy for brand enhancement, customer base expansion, and sales maximization・Directed quantitative and qualitative researches and market analysis・Designed and supervised diverse media campaigns within budget, monitoring KPIs・Implemented millennial-focused initiatives, achieving record sales -
Market Research And PlanningHakuhodo Inc. Jun 2015 - Dec 2015Paris Area, France• Researched and analyzed the market for new business opportunities• Led planning and operation of online and offline events • Created proposals for government projects: tourism exhibitions and advertising campaign -
New Business DevelopmentVeolia Water & Schneider Electric Jun 2015 - Dec 2015FranceConsulting Project at ESSEC Business School• Consulted joint venture company in Bangladesh to further enhance their strategy • Analyzed market to identify barriers and opportunities to expand existing business• Developed and pitched a social business model for a scalable renewable energy business
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Field Marketing ConsultantIqvia May 2011 - Jul 2014Japan• Consulted for German pharmaceutical company to launch anti-coagulant in Japan• Executed launch strategy and tactics with client’s sales force of cardiovascular division • Realized the best launch in the world with 48% market share within 2 years by implementing efficient promotional plans -
Associate, Sales Department, Neuroscience Business UnitEli Lilly And Company Jan 2010 - Apr 2011Japan• Drove results by identifying key opportunities and developing strategic plans to enhance and grow territory business (Schizophrenia, Depression, ADHD and Parkinson’s Disease)• Effectively executed short / mid-term tactics and realized the best launch uptake of antidepressant in the region by opening all key accounts within 1 month• Developed strong working relationships with KOLs and planned and coordinated conferences to deliver clinically focused messages to grow market share and revenue -
Marketing ConsultantRecruit Holdings Co., Ltd. Jan 2007 - Dec 2009Japan• Proposed advertising strategy to maximize clients’ sales while ensuring high ROI• Planned effective magazine and web content to attract target audience• Designed contents and wrote articles for clients’ offline and digital medias
Mariko Koma Skills
Mariko Koma Education Details
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Global Mba (Paris, Singapore) With A Focus On International Experience -
International Marketing -
Tsuda UniversityEnglish Literature, Media Communication -
Business Administration Majored In Marketing
Frequently Asked Questions about Mariko Koma
What company does Mariko Koma work for?
Mariko Koma works for Kura Master
What is Mariko Koma's role at the current company?
Mariko Koma's current role is Project Manager.
What schools did Mariko Koma attend?
Mariko Koma attended Essec Business School, Mannheim Business School, Tsuda University, Bellevue College.
What are some of Mariko Koma's interests?
Mariko Koma has interest in Social Services, Arts And Culture.
What skills is Mariko Koma known for?
Mariko Koma has skills like Marketing Strategy, Market Analysis, Market Research, Marketing Communications, Advertising, Consumer Marketing, Event Management, Event Planning, Event Marketing Strategy, Event Production, Event Marketing, Project Management.
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