Marilou Balaska
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Marilou Balaska Email & Phone Number

Employer Branding Strategist at PPC S.A.
Location: Greece 10 work roles 1 school
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✓ Verified July 2026 3 data sources Profile completeness 86%

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Current company
Role
Employer Branding Strategist
Location
Greece
Company size

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Marilou Balaska is listed as Employer Branding Strategist at PPC S.A., a with 742 employees, based in Greece. AeroLeads shows a matched LinkedIn profile for Marilou Balaska.

Marilou Balaska previously worked as Employer Branding Content Executive at Kaizen Gaming and Employer Branding & HR Communications Specialist at Wind Hellas. Marilou Balaska holds Bachelor'S Degree, Economic Sciences from Ethnikon Kai Kapodistriakon Panepistimion Athinon.

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PPC S.A.

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Profile bio

About Marilou Balaska

Let's talk about #EmployerBranding! 🗯All rounded Employer Branding & HR Marketing Professional, with a true passion for elevating employer brands through humanisation and authenticity. Always thinking about what's next. For me brands are nothing without the people & teams behind them. Keeping that in mind, what I do is helping people and organizations unleash their potential in the local and global talent market, having experience in different industries (#retail, #telcos, #GameTech, #energy). 🎉Through my career so far, I've received together with teams and partners over 24 Awards, among which Gold Award for Employer Branding Strategy & 9 Content Marketing Awards.

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PPC S.A.
Ppc S.A.
Employer Branding Strategist
athens, attica, greece
Website
Employees
742
AeroLeads page
10 roles

Marilou Balaska work experience

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Employer Branding Strategist

Current

Athens, Attiki, Greece

✔Being part of PPC Group's EVP development and activation (internally and externally)✔Leveraging data and research for strategic Employer Brand design ✔Driving an EVP-led content strategy✔Designing and implementing campaigns to promote PPC Group as an Employer ✔Strategic Recruitment Marketing for talent attraction across touchpoints ✔Revamping candidate full funnel communication and experience✔Managing company's presence in events and various other occasions

Mar 2024 - Present

Employer Branding Content Executive

Athens, Attiki, Greece

✔Planned & implemented company's global employer branding content strategy (including career site)✔Handled Kaizen's official Social Media (Facebook, Instagram, LinkedIn, YouTube) ✔Measured performance & aligned EVP with company's external & internal presence✔Managed recruitment overall campaigns - recruitment marketing strategic planning✔Built & nurtured communities - Employer Brand Advocates✔Actively designed & participated in various EB projects

Apr 2022 - Mar 2024

Employer Branding & Hr Communications Specialist

✔Implemented internal & external employer branding activation initiatives ✔Oversaw the company's career site✔Handled the company's intranet, creating & curating its content✔Preparing internal communications (newsletters etc.) ✔Curated HR communications content (LinkedIn, candidate campaigns on Social Media etc.) ✔Managed end-to-end Employer branding projects (from talent attraction presence to internal employee engagement)

Sep 2021 - Apr 2022

Talent Acquisition & Employer Branding Coordinator

Greece

✔ Planned & implemented the Employer Branding strategy on social media platforms (focused on LinkedIn, Instagram, Tik Tok) ✔ Designed & managed @plaisiopeople Instagram account, dedicated to Employer Branding purposes✔ Created & revised job ads strategy (company website, career platforms & social media) ✔ Built & updated the company's career page ✔ Engaged into Employer Branding related project management (career events organization & communication, internal & external… Show more ✔ Planned & implemented the Employer Branding strategy on social media platforms (focused on LinkedIn, Instagram, Tik Tok) ✔ Designed & managed @plaisiopeople Instagram account, dedicated to Employer Branding purposes✔ Created & revised job ads strategy (company website, career platforms & social media) ✔ Built & updated the company's career page ✔ Engaged into Employer Branding related project management (career events organization & communication, internal & external initiatives, media & press content on EB) ✔ Created content for social media platforms (from text to key visuals) ✔ Attracted & interviewed potential candidates (for Retail, HQ, IT & Call Center positions) -full cycle recruitment ✔ Managed the whole ATS (SAP, Workable)✔ Leveraged all potential sources for talent attraction (source & selection, headhunting)✔ Managed communication process and content towards candidates for a great candidate experience✔ Designed & implemented HR Marketing campaigns (primary focus on LinkedIn)✔ Performed tracking & reporting on HR metrics Show less

Sep 2019 - Sep 2021

Business Development Manager

✔ Identified potential clients, and the decision makers within the client organization✔ Researched and built relationships with new clients✔ Tracked and recorded activity on accounts and helped to close deals to meet these targets✔ Growed and retained existing accounts✔ Defined long-term organizational strategic goals, building key customer relationships, identified business opportunities

Sep 2017 - Nov 2017

Hr & Operations Project Manager

Greece

Effect is an Award-Winning social enterprise aiming to tackle Youth Unemployment through Education. The first step to this process is filling the skills gap by preparing young people with the competences they need to successfully enter the job market and become the kind of talent that employers look for. ✔ Handled day to day operations of Success Academy, the organization's main program✔ Managed the Alumni Community and their experience ✔ Responsible for creating a unique… Show more Effect is an Award-Winning social enterprise aiming to tackle Youth Unemployment through Education. The first step to this process is filling the skills gap by preparing young people with the competences they need to successfully enter the job market and become the kind of talent that employers look for. ✔ Handled day to day operations of Success Academy, the organization's main program✔ Managed the Alumni Community and their experience ✔ Responsible for creating a unique candidate experience for the participants✔ Coordinated a team consisted of 8 people operating in the HR department as team coaches of the participants' groups✔ Interviewed all candidates applying for the program (online & face2face) ✔ Spread opportunities and the HR-vibe to our community of 70+ individuals ✔ Set the fundamentals of the organizations HR approach and methods Show less

Jan 2017 - Sep 2017

Participant

Athens, Greece

Success Academy is an award-winning 6-week learning program for senior-year students and recent university graduates, focused on self-awareness, career exploration, skills development, and practical experience on a real company project. Every round of the program is attended by 24-30 participants, who are selected after a professional selection process.- Participated in a Business Case by Tecnofood Ltd. as a member of a 5-people team.- Attended soft and employability skills'… Show more Success Academy is an award-winning 6-week learning program for senior-year students and recent university graduates, focused on self-awareness, career exploration, skills development, and practical experience on a real company project. Every round of the program is attended by 24-30 participants, who are selected after a professional selection process.- Participated in a Business Case by Tecnofood Ltd. as a member of a 5-people team.- Attended soft and employability skills' workshops by experts twice per week.- Became familiar with team communication and feedback techniques.- Delivered weekly objectives and progress reports.- Task allocation and communication using Slack and Trello.The skills a participant develops in Success Academy include: Teamwork, Creativity, Presentation Skills, Effective Communication, Leadership, Adaptability and Project Management. Show less

Nov 2016 - Dec 2016

Sales Promoter & Event Promoter

More specifically, I have been working at sales promotion for L'OREAL PARIS through my advertising company and our cooperation has been successful through every programme or project.- Promoted sales effectively through promotional programs - Enhanced event interaction when needed - Produced presentation and consultancy according to customer's needs - Reported sales and kept track of them on a weekly basis - Conducted promotional campaigns in teams or individually… Show more More specifically, I have been working at sales promotion for L'OREAL PARIS through my advertising company and our cooperation has been successful through every programme or project.- Promoted sales effectively through promotional programs - Enhanced event interaction when needed - Produced presentation and consultancy according to customer's needs - Reported sales and kept track of them on a weekly basis - Conducted promotional campaigns in teams or individually according to instructions Skills enhanced : Presentation skills, Negotiation skills, Communication skills, Marketing approach,Quality sales, Ability to adjust, Ability to handle unexpected situations, Responsibility Show less

Oct 2013 - Sep 2015
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1 education record

Marilou Balaska education

FAQ

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What company does Marilou Balaska work for?

Marilou Balaska works for PPC S.A..

What is Marilou Balaska's role at PPC S.A.?

Marilou Balaska is listed as Employer Branding Strategist at PPC S.A..

Where is Marilou Balaska based?

Marilou Balaska is based in Greece while working with PPC S.A..

What companies has Marilou Balaska worked for?

Marilou Balaska has worked for Ppc S.A., Kaizen Gaming, Wind Hellas, Plaisio - Πλαίσιο, and Effect - In Education.

Who are Marilou Balaska's colleagues at PPC S.A.?

Marilou Balaska's colleagues at PPC S.A. include Dionyssios Pagoulatos, Maria Mangana, Konstantinos Sakellariadis, Alexandra Mavrokefalou, and Σάββας Κούρτογλου.

How can I contact Marilou Balaska?

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What schools did Marilou Balaska attend?

Marilou Balaska holds Bachelor'S Degree, Economic Sciences from Ethnikon Kai Kapodistriakon Panepistimion Athinon.

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