Marilyn M. Email & Phone Number

San Francisco, California, US

Led the development and execution of (AMER that transitioned to Global) scale marketing programs through a strategic mix of events, webinars, digital, and email identifying target audiences to inform marketing investment, spend, sales, etc.Led a 5 person team to spearhead a comprehensive portfolio of campaigns. Identified top-performing campaigns.

San Francisco, California, US

• Led AMER Field Marketing's business strategy and operations for the Tableau and MuleSoft products, driving long-range, fiscal, and quarterly planning, resulting in YoY double-digit revenue growth.
• Led 3-8 member teams to drive cross-regional alignment across AMER and LATAM, unlocking scale and operational efficiencies, resulting in a significant increase in the overall team's productivity.
• Led organizational budget management, collaborating with leadership teams and all-team staff on process improvements and orchestrating seamless execution of strategic projects, resulting in cost savings and improved.
• Served as Chief of Staff to the VP of AMER Field Marketing, skillfully handling high-level meetings with SVPs, EVPs, COOs, and CEOs to drive strategic initiatives forward.
• Enhanced operations through business cases backed by in-depth research and analysis-driven business insights.

San Francisco, California, US

• Launched game-changing go-to-market strategy that shifted the company's focus from product-centric to industry-centric. Tracked, forecasted, and meticulously analyzed quarterly industry performance, resulting in a.
• Collaborated closely with executive leadership teams across sales, marketing, field sales, and various cross-functional teams, including Data Science, Enablement, and Sales Strategy, to drive cohesive and successful.
• Led and hired a 3-person high performing team, specializing in demand generation, marketing analytics, digital strategy, sales enablement, executive events, direct mail, webinars, and third-party programs. This team.
• Led and maintained a robust communication channels with sales and marketing executives in the Financial Services sector across two regions – the United States and Canada – to share critical business and performance.
• Developed engaging client-facing presentations that effectively represented the industry and company in webinars, executive briefings, and various events, helping to position the company as an industry leader.
• Managed a multi-million dollar budget with a sharp focus on program effectiveness, cost control, and return on investment (ROI), consistently exceeding pipeline growth objectives.

San Francisco, California, US

• Led the successful launch of Salesforce's very first industry-specific product and vertical, laying the foundation for the company's foray into industry-focused solutions.
• Spearheaded the development of a comprehensive Go-To-Market (GTM) campaign strategy and operational framework, collaborating closely with S/VP executive leadership, public relations teams, industry experts, and sales.

San Jose, California, US

• Launched new groundbreaking go-to-market strategy, transforming the company's messaging from single to multi-product across the US and Canada.
• Collaborated closely with sales teams and strategic alliance partners to drive growth and accelerate pipeline development, establishing key partnerships that fueled business success.
• Led, designed, and launched a regional playbook outlining the "where to play" and "how to win" strategies, encompassing product priorities, roadmaps, and a mix that maximized the company's market position.
• Designed and executed regional integrated marketing plans and demand generation programs, ensuring alignment with precise customer and market demands, and achieving exceptional results.
• Acted as the primary solution evangelist, effectively educating and influencing the market by engaging with customers, partners, and managing regional pricing, discounting, and promotional efforts.
• Led all inbound and outbound programs, including email campaigns, advertising (Ads), webinars, and search and social marketing, resulting in a comprehensive marketing approach that maximized market impact.

San Jose, California, US

• Led the worldwide go-to-market strategy for Deployment Solution and Ghost Solution Suite, playing a pivotal role in supporting an impressive $60M pipeline. Collaborated closely with regional teams to ensure seamless.
• Led all aspects of product promotion, including messaging, product positioning, campaign development, web content strategy, market intelligence, evangelism, and global product launches. Maintained a unified and.
• Led global sales and partner enablement and training, empowering sales teams and partners to excel in promoting and selling the product suite worldwide.
• Managed social media strategy, blog, and web content, fostering the development of thriving customer communities and driving product awareness on a global scale.

San Jose, California, US

• Led executive programs, conducting briefings to executives before presentations, events, or meetings, ensuring they were well-prepared and fully informed about objectives, key initiatives, and audience considerations..