Marilyn M. Email & Phone Number

San Francisco, California, Us

Led the development and execution of (AMER that transitioned to Global) scale marketing programs through a strategic mix of events, webinars, digital, and email identifying target audiences to inform marketing investment, spend, sales, etc.Led a 5 person team to spearhead a comprehensive portfolio of campaigns. Identified top-performing campaigns, replicating their success across the program portfolio for maximized impact.

San Francisco, California, Us

• Led AMER Field Marketing's business strategy and operations for the Tableau and MuleSoft products, driving long-range, fiscal, and quarterly planning, resulting in YoY double-digit revenue growth.• Led 3-8 member teams to drive cross-regional alignment across AMER and LATAM, unlocking scale and operational efficiencies, resulting in a significant increase in the overall team's productivity. • Led organizational budget management, collaborating with leadership teams and all-team staff on process improvements and orchestrating seamless execution of strategic projects, resulting in cost savings and improved overall efficiency.• Served as Chief of Staff to the VP of AMER Field Marketing, skillfully handling high-level meetings with SVPs, EVPs, COOs, and CEOs to drive strategic initiatives forward.• Enhanced operations through business cases backed by in-depth research and analysis-driven business insights.

San Francisco, California, Us

• Launched game-changing go-to-market strategy that shifted the company's focus from product-centric to industry-centric. Tracked, forecasted, and meticulously analyzed quarterly industry performance, resulting in a remarkable revenue growth of over +40% year over year.• Collaborated closely with executive leadership teams across sales, marketing, field sales, and various cross-functional teams, including Data Science, Enablement, and Sales Strategy, to drive cohesive and successful business strategies.•Led and hired a 3-person high performing team, specializing in demand generation, marketing analytics, digital strategy, sales enablement, executive events, direct mail, webinars, and third-party programs. This team played a crucial role in supporting the growth of sales from 40 to 800 employees.• Led and maintained a robust communication channels with sales and marketing executives in the Financial Services sector across two regions – the United States and Canada – to share critical business and performance trends.. • Developed engaging client-facing presentations that effectively represented the industry and company in webinars, executive briefings, and various events, helping to position the company as an industry leader.• Managed a multi-million dollar budget with a sharp focus on program effectiveness, cost control, and return on investment (ROI), consistently exceeding pipeline growth objectives.• Acted as the quarterback for the entire marketing team, coordinating efforts across creative, writing, online, events, PR, analytics, and more to deliver world-class campaigns that captured the market's attention.

San Francisco, California, Us

• Led the successful launch of Salesforce's very first industry-specific product and vertical, laying the foundation for the company's foray into industry-focused solutions.• Spearheaded the development of a comprehensive Go-To-Market (GTM) campaign strategy and operational framework, collaborating closely with S/VP executive leadership, public relations teams, industry experts, and sales professionals. This strategic partnership ensured the product's successful market entry and long-term growth.

San Jose, California, Us

• Launched new groundbreaking go-to-market strategy, transforming the company's messaging from single to multi-product across the US and Canada.• Collaborated closely with sales teams and strategic alliance partners to drive growth and accelerate pipeline development, establishing key partnerships that fueled business success.• Led, designed, and launched a regional playbook outlining the "where to play" and "how to win" strategies, encompassing product priorities, roadmaps, and a mix that maximized the company's market position.• Designed and executed regional integrated marketing plans and demand generation programs, ensuring alignment with precise customer and market demands, and achieving exceptional results.• Acted as the primary solution evangelist, effectively educating and influencing the market by engaging with customers, partners, and managing regional pricing, discounting, and promotional efforts.• Led all inbound and outbound programs, including email campaigns, advertising (Ads), webinars, and search and social marketing, resulting in a comprehensive marketing approach that maximized market impact.• Analyzed and measured program performance using key performance indicators (KPIs) to consistently surpass lead and pipeline targets while optimizing return on investment (ROI).• Led and developed CRM demand generation journeys, targeting specific database segments by leveraging marketing automation and campaign management tools, ensuring precise and effective marketing outreach.

San Jose, California, Us

• Led the worldwide go-to-market strategy for Deployment Solution and Ghost Solution Suite, playing a pivotal role in supporting an impressive $60M pipeline. Collaborated closely with regional teams to ensure seamless execution of global programs, driving consistent growth. • Led all aspects of product promotion, including messaging, product positioning, campaign development, web content strategy, market intelligence, evangelism, and global product launches. Maintained a unified and compelling global product presence.• Led global sales and partner enablement and training, empowering sales teams and partners to excel in promoting and selling the product suite worldwide.• Managed social media strategy, blog, and web content, fostering the development of thriving customer communities and driving product awareness on a global scale.

San Jose, California, Us

• Led executive programs, conducting briefings to executives before presentations, events, or meetings, ensuring they were well-prepared and fully informed about objectives, key initiatives, and audience considerations. This proactive approach enhanced the effectiveness of these high-level engagements and contributed to their success while playing a pivotal role to support the $1.5B Endpoint Management business.