Marilyn Norrie Email & Phone Number

Manhattan Beach, Ca, Us

Chatsworth, Ca

Iselin, New Jersey, Us

Manage OR Turnover product portfolio including the STAT-BLOC line of antimicrobial linens.

Hercules, Ca, Us

Managed upstream marketing for a variety of quality control products including diabetes, hematology, coag and urinalysis. Oversaw global rollout of new products, led new product development and launch activities, developed strategic plans and portfolio roadmap.

Iselin, New Jersey, Us

Manage upstream and downstream marketing for Sharps Safety, Staff & Patient Ergonomics, Never Event Protection and Fluid & Trip Management product lines. Direct downstream activities targeting hospitals and IDNs and manage all aspects of new product development.

Abbott Park, Illinois, Us

Product Manager, Global Marketing. Contract position. Performed financial analysis to support new product development in the monofocal intraocular lens and ophthalmic viscoelastic device product lines. Interim core team member on OVD development project - managed commercialization phase, working closely with regions to develop launch materials and global forecast. Managed long-range IOL forecast.

Contract position. Led activities to complete the commercialization of the Radlink GPS, a computer system that provides intra-operative feedback and measurements during orthopedic implant surgeries. Developed key messaging, economic value proposition, sales training and collateral materials, helping facilitate revenue growth of more than 90%. This system is distributed exclusively by DePuy Synthes.

Provided strategic marketing communications services to a variety of clients in the healthcare industry. Clients included:• Wellspect HealthCare, a manufacturer of bladder and bowel management devices. Developed marketing collateral and patient education materials, created and edited website content.• Clinica Romero, a 501(c)(3) nonprofit and Federally Quality Health Center with multiple clinics serving low-income families. Developed collateral materials for patient recruitment. Conducted VoC with patients and staff to support development of new messaging. • MediCath, a manufacturer of urinary catheters. Created marketing materials to support launch of new catheter kit into the U.S. market.

Mölndal, Se

Created and led the U.S. marketing department for urologics division of this $1 billion division of AstraZeneca. Drove average annual revenue growth of 34% over four years through strategic promotion, sales force enablement, and new product launches. Created annual marketing plan, managed marketing budget allocation, started and led Nurse Advisory Board. Provided VoC from U.S. market to global new product development process. Hired as Product Manager and promoted to Senior Product Manager.

Deerfield, Illinois, Us

Managed upstream marketing for a leading biopharmaceutical hemophilia therapy with $120 million in annual sales. Revamped product messaging, competitive positioning, and global brand identity for this mature brand, allowing the product to recapture category leadership. Created and executed a strategy to build interim competitive advantage through a $400,000 investment in product improvements, including developing the business case and leading cross-functional project teams in implementation. Led global, cross-functional team in a $10 million, 4-year project to develop the next generation of the product. Led program to develop a needle-free reconstitution device to improve injection safety of all Baxter factor VIII products. Drove the strategic planning process for various products in the hemophilia therapy portfolio.

St. Paul, Minnesota, Us

Managed upstream marketing activities for cardiovascular product line with $50 million in annual sales.

M.B.A, Marketing

B.S, Business Administration

Certifications - Digital Marketing Foundations, Social Media Marketing, Web Analytics