Marina B. Email & Phone Number

Kelowna, British Columbia, Canada

Providing advice to senior leadership and internal clients on communications strategies and media opportunities.Executing announcements for Government of Alberta initiatives including organizing and coordinating media events, responding to media inquiries, developing social media content, and writing news releases, speaking notes and key messages. Supporting public and stakeholder engagement related to policy development and COVID-19 public health restrictions through roundtables, telephone town halls and surveys. Introducing new processes for social media listening and analytics reporting to help the Culture and Status of Women communications team respond to developing issues and produce more engaging content.

Edmonton, Canada Area

Edmonton, Canada Area

Managing the Twitter and Instagram accounts for Ministry of Status of Women, including drafting posts, maintaining a content schedule and developing online relationships with stakeholder organizationsWriting Minister and MLA speeches for announcements and various community eventsWriting and coordinating design of communication products to promote ministry events and services

Edmonton, Canada Area

Updating and maintaining the volunteer database and volunteer event scheduleCarrying out terms of marketing sponsorship agreements with music, arts and cultural event partnersRecruiting, scheduling, and training volunteers for the CKUA Fundraiser and venue events

Edmonton, Canada Area

Development of communications plans and execution of promotional activitiesCreation of print, social media, and digital advertisements involving editing, proof-reading and liaising with designers

Edmonton, Canada Area

Planned social media strategy and scheduling, including Twitter, Facebook, and InstagramCompleted analysis and compiled a social media report used in creating more effective contentSpecial events planning and promotion, including venue set up and coordination with programming and sponsor partnersManaged media relations including setting up interviews and following up with coverage and media trackingConducted surveys with Festival patrons and analyzed results for marketing research purposesCommunicated with partner arts organization to cross promote events

Social Media Certificate, Social Media

Courses taken include Social Media Foundations, Integrated Social Media Marketing Strategy, Analytics and Reporting for Digital Media.

Bachelor Of Commerce (B.Com.) Cooperative Education Program, Marketing

Activities and Societies: University of Alberta Ambassador Program, Lazy Faire Magazine, Piggy Bankers: The Financial Literacy Club