A senior B2B marketing leader with international background and extensive experience across technology and business services sectors, working in multinational companies, SMBs and start-ups. I currently head marketing at Immerse, an enterprise software business that enables companies to attract, retain and improve their talent through virtual reality training. Most recently, I led brand and demand generation efforts for Expedia Partner Solutions across regions, including budget management, reporting and optimization. Previously, I joined a tech start-up to lead marketing strategy and developed and executed a marketing plan that drove the company to acquisition. Post-acquisition, I worked to adapt the worldwide go-to-market plan and marketing strategies to EMEA markets and key verticals. Earlier in my career, I developed my marketing skills in a variety of marketing roles: increasing awareness and revenue through the delivery of marketing campaigns, launching a new brand to the market, optimizing lead conversion rates from direct marketing campaigns and driving community audience growth through online events.Fluent in 3 languages: English, Spanish and Catalan.I have natural curiosity for digital products and I’m passionate about creating integrated marketing programs that bring innovation and tangible business results. Areas of knowledge: Marketing Strategy, Go-to-Market Strategy, Integrated Marketing, Management, Demand Generation, Digital Marketing, Branding, Lead Generation, Marketing Automation, Content Marketing, Product Marketing, Communication, PR, Advertising, Media, 360 Marketing Campaigns, E-mail Marketing, Webinars, Video Marketing, Events, Social Media, Marketo, SalesForce, Marketing Analytics, CMS, CRM, Data-driven Marketing, Data visualization, SaaS, EVaaS, API, Templates, Platform, Virtual Reality, Immersive content, Metaverse.