Marina Gordon Email & Phone Number

Wrote TV and movie reviews for website that informs parents' media choices for their children.

Seattle, Wa

I was brought in to the Global Editorial Services (GES) group as the sole U.S.-based member of a 20-person international team of planners and photo editors. The GES group produced 60-80 slideshows per week for MSN but they weren't being programmed consistently in the U.S. (more than 50% of MSN market share). • Collaborated with MSN producers in U.S. and international markets to create high-quality, timely, cost-effective slideshows, quizzes, and other content across the site's verticals (News, Entertainment, Lifestyle, Travel, Food, Health, Sports, and Money).• Led editorial transition to AP Style and U.S. English (from U.K. English); trained India-based producers to write for a U.S. audience. • Managed MSN lockscreen gallery production and updates for international markets.• Contributed to daily, weekly and monthly editorial planning via Sharepoint and other tools.• Oversaw the GES operation during the U.S. timezone.• Gathered KPI reports, shared insights, sought feedback and developed best practices.

Edited, wrote and project managed photo galleries for MSN.com. Collaborated with photo editors to create timely, engaging, shareable slideshows that often exceeded 10 million page views. Planned promotions with MSN homepage editors, international producers, and social media managers. Analyzed and reported photo gallery performance to the team.

Seattle, Wa

Grew and managed the EveryBlock community in Seattle, San Francisco, and other West Coast cities through outreach to community groups and local government contacts, event planning, and social media. Wrote and edited email newsletters and knowledge base additions.

Bellevue, Washington

Collaborated with producers across the MSN network to create hubs that showcased MSN's breadth of content.

Researched and wrote “hotspots” that drove discovery of Bing features and content for daily homepage image that got more than 14 million visits per day. Increased clickthrough rate by 16%.

Seattle, Wa

• MyWallingford.com: Launched, wrote, and edited the neighborhood news site; built and retained audience using social media tools (Facebook, Twitter) and best SEO practices. • EverydayHealth.com: Edited “Experts Weigh In” features on health issues (e.g., nutrition, sleep, digestive issues)• Wetpaint: Moderated television fan sites and wrote episode recaps and blog posts.• RealNetworks: Produced SuperPass content, including newsletters, site pages and subscriber emails that strategically highlighted internally produced and partner programming. • HealthTalk.com: Managed and edited chronic-illness blogs; recruited new bloggers; moderated and corresponded with blog commenters; coordinated with SEO consultant to optimize search engine results. • SceneIt: Wrote and researched questions for numerous games. • Website for “The Meaning of Food”: Wrote and/or edited all content for PBS website. • “The Meaning of Food” PBS series: Produced segments for three-part series that aired nationally in 2005.

• Led entertainment staff through transition from producing a Web directory to developing and programming Real’s subscription service.• Managed relationships with movie studios, television networks, and other entertainment channel partners to make best use of their exposure on the RealGuide, RealNetworks’ consumer Web site that received 2 million page views per day.• Programmed entertainment sections of RealGuide home page daily to achieve goals of increased traffic and usage.• Produced two e-mail newsletters with combined circulation of 19 million readers that highlighted RealNetworks’ video content offerings. Strategized with e-mail marketing group and content teams to respond to business needs and maximize open rates and clickthrough rates.• Wrote daily polls and weekly quizzes on the RealGuide that encouraged return site visits; collaborated with sponsors on ad-related content.• Oversaw development of video channel services for such entertainment partners as E! and ifilm.• Teamed with technical and business development staff to launch GoldPass, RealNetworks’ first subscription service.• Headed production of daily best-of-Web video and audio entertainment show called Take5 that was the most-accessed stream on the Web.• Evaluated grant applications for RealNetworks Foundation as a member of employee committee.

Mr. Showbiz was the web's first daily entertainment site. I had many roles of increasing responsibility (from copy editor to senior editor) as the site grew and spun off other sites: • Hired editorial staff for Mr. Showbiz, Wall of Sound, and Movies.com• Managed and trained news writers, copy editors, and a marketing coordinator.• Led editorial staff for pre-launch preparation of Movies.com.• Edited news stories, news column, book reviews, and some features.• Hired and made assignments to Mr. Showbiz freelance writers and columnists.• Managed relationship with ABCNEWS.com to integrate Mr. Showbiz and Wall of Sound content.• Spearheaded marketing efforts and oversaw relationship with PR department.• Worked with advertising and business development departments to ensure effective representation and communication for entertainment sites.• Created sponsored packages with the advertising department.• Established regular meetings with the advertising, marketing, and public relations departments to improve communication and maximize opportunities and exposure for the entertainment sites.• Copy edited all Mr. Showbiz content and wrote homepage and section index pages.

B.A., Journalism

Certificate, Documentary Production