Marina Kempny Email & Phone Number

Argentina

Buenos Aires, Argentina

Joined this financial services firm to develop its Marketing & Communications area and strategy, with special focus in the positioning of its Wealth Management and Capital Markets business segments, and to help them achieve the business transformation in the current context of digital disruption.- Designed the content pipeline of the Chief Investment Office as well as an integral content strategy that spans the full marketing lifecycle. Managed the content creation initiatives, working with senior management and economists to create articles and audiovisual content, supporting business objectives and managing distribution outlets: blogs, webinars, social channels, website, newsletters, website frontend.- Built the customer data base architecture/system for the company's CRM development, and defined client segmentation to enable ROI analysis and targeted marketing actions- Redesigned the customer journey for natural and legal persons (including onboarding redesign).- Developed UX projects for Wealth Management and Capital Markets business areas: from external client-facing applications to internal support for the software development area. Understood the needs, personality traits, and processes of Financial Advisors, and the tools that support their business, to gather and translate the research towards the goal of building and improving client relationships.- Redesigned the brand identity and developed multiple executions that fell within the overall positioning and message, including PR and media relations.- Redefined the company’s B2B/B2C marketing and events strategy to drive sales and meet the company’s new business strategy.- Defined marketing KPIs and developed a metrics platform to measure ROI.

Buenos Aires, Argentina

Founded Sesenta Group to help brands connect with their customers and target market.- Multimedia business content strategies (plan, production, editing and curation)I currently produce WOBI's magazine to inspire Latin American and European C-Level to transform the way of doing business. I also curate and edit audiovisual content for companies in Argentina, México, Colombia, Paraguay, Chile, Perú, Australia and Spain.- Content design and editorial consulting for events and social channelsDeveloped the content plan for the Sura Summit 2017 (a series of regional conferences - Mexico, Colombia, Peru and Chile - organized by Sura Asset Management). Developed the local scenario of the World Business Forum Bogotá 2016, defined content and local speakers.- Speakers logistics for executive eventsManaged the speakers agendas of the World Business Forum editions 2015, 2016 and 2017 in Madrid, Milan, Mexico City and Bogotá. Managed the agendas of Richard Branson, Nicholas Negroponte, Steve Wozniak and Oliver Stone among others.- Marketing and Communications consultancy for Latin American retail and B2B companiesBrand strategy, plan, execution and monitoring. Social Media builds. Customer journey and persuasive marketing. Digital transformation. Content strategy.- Internal CommunicationDefined and executed the communication strategy of Colegio San Martín de Tours Mujeres (City of Buenos Aires) for the community of parents and teachers, training and providing high-level writing, editorial and communications support.WHO I WORK WITH I've consulted and work with different companies including:- WOBI (global business content hub)- SEA Vision Latam- Forbes Argentina- Mastercard USA (Love Cities) - Coca Cola - Arca Continental- United Way Argentina- Editorial Springer- HT Contenidos for ACCESS DIRECTV- Idea Translations- Colegio San Martín de Tours Mujeres- MUVIN Movimiento Urbano - Intermedia SP- Cristina Le Mehaute Paisajista- Tienda MO

- Led the implementation of the marketing and multichannel communication strategy of the company with its clients. Brand awareness increased by 30% under my management and net sales lifted up from AR$ 443M to AR$ 1,064M during that period.- Developed the first community of women in the argentine automotive industry (30,000 members) with its own bimonthly magazine (Mujeres al Volante).- Designed and executed the eCommerce strategic plan for its business units connecting different technology platforms. Net sales through digital channels increased by 30% (new cars and auto parts and accesories).- Defined the client value categories and the relationship marketing strategy according to the customer lifecycle and customer journey, enhabling cross sells and enhancing remarketing and loyalty programs for each business unit. I increased by 80% the accuracy of the company's clients data base.- Developed company's CRM with the IT and customer service managers, and the sales director.Responsibilities: Establish and execute the marketing strategy of the company and its business units. Plan and manage the overall marketing budget to achieve strategic business targets. Develop Business Intelligence and analysis. Timeous and effective delivery of all marketing campaigns for the brand (including - internal communications, women's community, social media, PR, online marketplaces, e-platforms ie. website, Facebook, Twitter, LinkedIn, YouTube) within specified budgets to achieve business growth targets and brand positioning. Provide marketing and sales data support to Sales force. Events planning and management of product launches. Trade Marketing. Responsible for E-business (social media, portal, website). Extensive liaison with agencies and internal areas of the company in order to develop and deliver all marketing campaigns for products and retail partners. Strong interaction with sales managers.

- Drove marketing strategy and execution of all consumer and trade activities including branding, PR, online/offline advertising, guerrilla marketing, e-commerce, trade marketing and new product launches. - Defined the marketing module of the company's CRM and identified customers' key moments along the customer journey to enhable sales and customer service actions.

- Executed the marketing plan and coordinated the different agencies to carry out the communication plan of the brand. - Created and developed the digital area of the company and led the development of company's websites.

- Developed and edited written materials including press releases, fact sheets and general client correspondence.- Conducted media relations efforts (proactive and reactive) including development of media strategies and media list development, pitching (local and national), and development of strong relationships with reporters and editors.

Licenciada En Comunicación Social, Comunicación Social

Pem, Programa Ejecutivo De Management

Programa Ejecutivo de Management

Pdcg, Desarrollo De Capacidades De Gestión

Programa de Desarrollo de Capacidades de Gestión