Marina Misisca Email & Phone Number

Hong Kong

Marketplace connecting business professionals with companies that collaborate and earn through business advisory

Hong Kong, Hong Kong SAR

MAV Consulting began its journey as a consulting service, guiding companies in developing successful business and marketing strategies. In 2023, MAV Consulting shifted its focus to also build and launch D2C brands sold through e-commerce platform Shopify.

Hong Kong, Hong Kong SAR

- Built and led the marketing team. Created and executed marketing strategy for Shadow Factory, a creative tech agency.- Successfully built and launched strategy for next-gen social and e-commerce platform Lucid Worlds, a Shadow Factory product.- Launched Podcast “Equalish” and increased user engagement +28% for both Shadow Factory and Lucid Worlds.

Hong Kong, Hong Kong SAR

Farandole provides a marketplace for NFTs pegged to physical (and virtual) wine & spirits products with innovative royalties and tamper-proof authenticity, making fine wine & rare spirits accessible to a larger audience. We advise brands on opportunities in Web3 incl. access to the Metaverse, and bring together high-end brands, wine & spirits connoisseurs.

Hong Kong, Hong Kong SAR

• Beverage consulting company
• Managing and building route-to-market strategies for spirits brands across Asia. Stakeholder management between brand owner and distributors ensuring consistency within strategy and marketing.
• Increased sales, improved quality on marketing activations, marketing strategy and communication between distributor and brand owner.
• Opened new markets in Hong Kong, South Korea, Indonesia and Thailand.

Hong Kong, Hong Kong SAR

• Managing and building route-to-market strategies for spirits brands across Asia. Stakeholder management between brand owner and distributors ensuring consistency within strategy and marketing.
• Increased sales, improved quality on marketing activations, marketing strategy and communication between distributor and brand owner.
• Won Perrier & Juice pitch for local distributor in Hong Kong with 3-year marketing & strategy plan.

Stockholm, Sverige

• Created and executed strategic business and marketing plans for all of Pernod Ricard’s French portfolio (e.g. Mumm, Martell & Perrier-Jouët) in collaboration with internal and external stakeholders. Successfully.
• Significantly increased value growth through revised strategy for Mumm Champagne, +2% in 6 months on-trade.
• Closed deal with off-trade Swedish Alcohol Retail Monopoly (Systembolaget) to distribute innovation Cidraie Organic Pear that became best performing cider in the portfolio.
• Increased sales of Champagne Perrier-Jouët +39% YoY through wine collectors’ network, through innovative and exclusive dinner events.
• Supervisor of Champagne Ambassador that significant increase number of product trainings for trade customers.

Stockholm, Sverige

• Created and executed strategic business and marketing plans for Absolut Vodka in collaboration with cross-functional teams, trade customers and external agencies.
• Launched innovation Absolut Mixt on- and off-trade that accomplished 1-year sales target in four months.
• Mentored and coordinated daily activities of several Absolut Vodka Brand Ambassadors.

Milan Area, Italy

Project responsible for “Absolut Nights Tour” and “Absolut Symposium”. The projects were created and executed in the biggest Italian cities in collaboration with event organizer Xplosiva and Kiwi digital agency.

Sydney, Australia

Global igaming companyAnalyzed and produces eCRM strategies for different consumer segments via digital newsletters and ads on Facebook.

Stockholm, Sweden

Cloud Computing company customizing IT solutions for small and medium sized businesses.Consumers’ primary contact for Citrix cloud computing solution. Troubleshooting, setting up and maintaining IT-environment.

Bachelor Of Science - Bs (Bsc), Major/Focus Of Studies: Retail & Management

Activities and Societies: Swedish Match retail group

Wset Level 2 Award In Wines, Award In Wine

Social Science, International Relations, High School

Focus of studies: Social Science / International Relations. Thesis paper: Freedom of speech for journalists in Eritrea, International and.