Marina Misisca work email
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Marina Misisca personal email
Experienced marketing professional with +9 years of diverse industry expertise spanning beauty, technology, and wine & spirits. Demonstrated ability to create and implement impactful marketing strategies in cross-functional teams, including the successful launch of next-gen social platform Lucid Worlds and the management of renowned brands such as Absolut Vodka. Adept at leading teams and driving results through effective leadership and collaboration. Founder of Lehmani Collections, a D2C beauty brand for business professionals, sold through Shopify. Accomplished career across multiple international markets: Hong Kong, Australia, Italy and Sweden. Combines a creative vision with strategic thinking to deliver business growth.Top skills include:Brand StrategyBrand ManagementBusiness StrategyMarketing ManagementMarketingStrategyGTM Strategy D2C, B2C, B2BDigital advertisingSocial media managementContent creationBranding expertiseMarket researchSEO optimizationCampaign managementProject managementBudgeting skillsLeadership abilitiesCreative thinkingMarketing automationPublic relationsCustomer segmentationCompetitive analysisWeb analyticsCRM softwareEmail marketingEvent planningMedia planningPresentation skillsStrategic planningIndustry trendsShopify
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Business OwnerMav ConsultingHong Kong
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AdvisorWizly Nov 2022 - PresentMarketplace connecting business professionals with companies that collaborate and earn through business advisory -
Business OwnerMav Consulting Sep 2022 - PresentHong Kong, Hong Kong SarMAV Consulting began its journey as a consulting service, guiding companies in developing successful business and marketing strategies. In 2023, MAV Consulting shifted its focus to also build and launch D2C brands sold through e-commerce platform Shopify.
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Marketing DirectorShadow Factory Jan 2023 - May 2024Hong Kong, Hong Kong Sar- Built and led the marketing team. Created and executed marketing strategy for Shadow Factory, a creative tech agency.- Successfully built and launched strategy for next-gen social and e-commerce platform Lucid Worlds, a Shadow Factory product.- Launched Podcast “Equalish” and increased user engagement +28% for both Shadow Factory and Lucid Worlds. -
Chief Business OfficerFarandole Nov 2021 - Jun 2022Hong Kong, Hong Kong SarFarandole provides a marketplace for NFTs pegged to physical (and virtual) wine & spirits products with innovative royalties and tamper-proof authenticity, making fine wine & rare spirits accessible to a larger audience. We advise brands on opportunities in Web3 incl. access to the Metaverse, and bring together high-end brands, wine & spirits connoisseurs, and NFT enthusiasts through membership clubs and events in the physical and virtual world.www.farandole.iomarketplace.farandole.io -
Senior Brand Manager AsiaPartners & Advisors Feb 2021 - Oct 2021Hong Kong, Hong Kong SarBeverage consulting company• Managing and building route-to-market strategies for spirits brands across Asia. Stakeholder management between brand owner and distributors ensuring consistency within strategy and marketing.• Increased sales, improved quality on marketing activations, marketing strategy and communication between distributor and brand owner. • Opened new markets in Hong Kong, South Korea, Indonesia and Thailand. -
Brand Manager AsiaPartners & Advisors Sep 2020 - Feb 2021Hong Kong, Hong Kong Sar• Managing and building route-to-market strategies for spirits brands across Asia. Stakeholder management between brand owner and distributors ensuring consistency within strategy and marketing.• Increased sales, improved quality on marketing activations, marketing strategy and communication between distributor and brand owner. • Won Perrier & Juice pitch for local distributor in Hong Kong with 3-year marketing & strategy plan.
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Brand Manager French PortfolioPernod Ricard Jul 2018 - Feb 2020Stockholm, Sverige• Created and executed strategic business and marketing plans for all of Pernod Ricard’s French portfolio (e.g. Mumm, Martell & Perrier-Jouët) in collaboration with internal and external stakeholders. Successfully reached agreed performance and activity objectives. • Significantly increased value growth through revised strategy for Mumm Champagne, +2% in 6 months on-trade.• Closed deal with off-trade Swedish Alcohol Retail Monopoly (Systembolaget) to distribute innovation Cidraie Organic Pear that became best performing cider in the portfolio.• Increased sales of Champagne Perrier-Jouët +39% YoY through wine collectors’ network, through innovative and exclusive dinner events.• Supervisor of Champagne Ambassador that significant increase number of product trainings for trade customers. -
Jr Brand Manager Absolut VodkaPernod Ricard Aug 2016 - Jun 2018Stockholm, Sverige• Created and executed strategic business and marketing plans for Absolut Vodka in collaboration with cross-functional teams, trade customers and external agencies.• Launched innovation Absolut Mixt on- and off-trade that accomplished 1-year sales target in four months.• Mentored and coordinated daily activities of several Absolut Vodka Brand Ambassadors.
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Assistant Brand Manager Absolut VodkaPernod Ricard Aug 2015 - Aug 2016Milan Area, ItalyProject responsible for “Absolut Nights Tour” and “Absolut Symposium”. The projects were created and executed in the biggest Italian cities in collaboration with event organizer Xplosiva and Kiwi digital agency.
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Marketing CoordinatorUnibet Oct 2014 - Aug 2015Sydney, AustraliaGlobal igaming companyAnalyzed and produces eCRM strategies for different consumer segments via digital newsletters and ads on Facebook. -
It Support ProfessionalQ-App Sep 2009 - Sep 2014Stockholm, SwedenCloud Computing company customizing IT solutions for small and medium sized businesses.Consumers’ primary contact for Citrix cloud computing solution. Troubleshooting, setting up and maintaining IT-environment.
Marina Misisca Skills
Marina Misisca Education Details
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Major/Focus Of Studies: Retail & Management -
Award In Wine -
Nacka GymnasiumHigh School
Frequently Asked Questions about Marina Misisca
What company does Marina Misisca work for?
Marina Misisca works for Mav Consulting
What is Marina Misisca's role at the current company?
Marina Misisca's current role is Business Owner.
What is Marina Misisca's email address?
Marina Misisca's email address is ma****@****isca.se
What schools did Marina Misisca attend?
Marina Misisca attended Stockholm School Of Economics, Wine & Spirit Education Trust, Nacka Gymnasium.
What skills is Marina Misisca known for?
Marina Misisca has skills like Team Leadership, Analysis, Project Management, Market Research, Retail, International Relations, Languages, Sales Management, Customer Satisfaction, Operations Management, Brand Management, System Administration.
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