I like to start by saying that I'm a journalist because it truly defines who I am: a curious person with a genuine interest in stories. My career began in the editorial market, working for women's magazines like Atrevida, Cosmopolitan Brazil, and Boa Forma. These experiences taught me one of the most valuable skills for a communicator: turning complex topics into engaging conversations.Gradually, I brought my editorial expertise into branded content. My interest in digital media led me to acquire new skills such as SEO, social media strategy, and storytelling.Over the past decade, I've built my career in communication agencies, helping brands create high-quality content. As a manager, I lead creative teams, collaborate with multidisciplinary groups, and ensure that content aligns with brand objectives and established KPIs. Today, I also help leaders and CEOs communicate effectively with their audiences on LinkedIn.