- Creation of content plans for different SM channel.- Supervision and collaboration to create high-quality content and ensure all content adheres to brand guidelines and maintains consistency in tone and voice.- Supervision editorial calendar for social media ensuring content is planned and delivered on time- Supervision of all content that appears on EMEA hotel profiles so that it is aligned with the brand- Creation and development of the #WeAreIberostar project.- Managing productions in collaboration with production companies and creative agencies.- Social media and web analytics- Support reactive social media management.- Support handling social media crises.

- Creation of content plans for different SM channels.- Developing new content territories for social media.- Content scheduling on different platforms: Instagram, Facebook, Twitter, Linkedin and Tiktok.- Reactive social media management.