Marinath Jeevanantham Email & Phone Number

College Station, Tx, Us

College Station, Texas, United States

Philadelphia, Pennsylvania, United States

• Cultivated cross-functional partnerships across the athletic business departments to advocate and foster a data-first culture towards revenue generation.• Championed all data analytical projects across the entire athletic business department.• Responsible for the operational and tactical administration of Salesforce CRM to align with the organizational sales strategy. • Bolstered the data ecosystem by developing data ingestion routines, automated workflows, and reconciled data to consolidate all the disparate data sources.• Established unprecedented data integrity across CRM, Ticketing, and Fundraising databases by merging duplicate accounts and collaborating with inter-departmental database managers.• Designed and drafted all marketing emails and generated target audiences to support Ticket Sales, Fundraising, and Sponsorship campaigns.• Transformed the email communication strategy and implemented a highly targeted approach integrated with sales campaigns leading to an average increase in email engagements.• Supported new leads activation by creating new sales pipeline value in surplus over 2 years.• Devised a novel social media lead acquisition strategy synchronizing the efforts between digital marketing and the revenue generating departments.• Provided quantitative analysis that helped in reducing operating costs.• Developed robust ad hoc reports providing strategic assistance.• Built data visualizations to identify KPIs and key trends assisting the senior leadership with strategic recommendations.• Created self-service dynamic dashboards for the Fundraising and Corporate Partnership teams to aid in donor prospecting efforts and sponsor pitch decks.• Implemented revenue tracking to strategize marketing spend and tracking ROI.• Oversaw and trained 2 graduate assistants to facilitate my analytical efforts.• Developed user reference guides and best practices modules for business processes and functionality.

Chester, Pennsylvania

• Created a Customer Relationship Management (CRM) utility in Microsoft C# to support data synchronization between the Salesforce CRM systems of Major League Soccer and Philadelphia Union. This enabled comprehensive real-time fan reports to assist the business decisions of the marketing and sales team.• Built a fan segmentation survey through Formstack to profile fans based on their behavior.• Assisted in analyzing in Microsoft excel the engagement data such as views, likes, and actions from website and platforms such as Facebook, Instagram, Twitter, and YouTube to support decisions for the Digital Marketing strategy.

Chester, Pennsylvania

• Assisted in organizing events such as Kit launch party, E-Sport tournament, and U on Tour.• Coordinated the Toyota Plaza on Matchday, including supporter and sponsor activations, to enhance fan engagement.• Aided in revamping the Junior Supporters club membership by researching other junior memberships in the league.• Lead the volunteers and other interns in conducting the mini-games promotions during half-time and postgame.• Acted as Drumline Production assistant on game days leading them from tailgate to pre-game midfield performance.• Responsible for collecting and maintaining Youth Club Affiliation patches for the Union website and Patch Wall. • Created Mascots and Grassroots Marketing Initiative PowerPoint reports that helped in the creation of the new mascot “Phang” and his grassroots services offered.• Responsible for collecting and maintaining Youth Club Affiliation patches for the Union website and Patch Wall• Aided the Ticketing department in packaging the season and bundle ticket holders and helped sell the Intern tickets• Assisted with front office day to day operations and handled all the marketing email queries• Managed the inventory of all Adidas and Levi’s shipments• Responsible for vendor outreach for various theme night engagements

• Operated as the Photo Marshal, Stretcher team, Field, Bench area and Production crew • Setup and coordinated the Plaza operations at the stadium for Fan engagement activities and Sponsor promotions

Greater Philadelphia Area

* Devised a Digital Marketing Strategy to enhance brand exposure through landing pages, lead magnets, search engine optimization, market research leads, social media marketing and data analysis.* Drove merchandise sales by integrating Facebook and Instagram shopping with the online store.

Greater Philadelphia Area

• Researched player leads for soccer camps to build the Customer Relationship Management database. Updated the database weekly and increased the contact list from 5000 to 31000.• Created email marketing campaigns for the recruiting camps and incorporated performance analytics to continuously evaluate the campaign to productively enhance future campaigns.• Designed the website and edited content as needed. Developed an average of 20 Instagram and Snapchat stories weekly to uphold a strong brand presence.• Managed operations, such as travel expense reports and functional maintenance of the facility for training and games. • Created and distributed the monthly alumni newsletter. Organized special events, such as the end of the year banquet, and prepared the season highlight video. Provided support to analyze and review each game with the coaching staff.

Greater Philadelphia Area

• Videotaped and Photographed team matches and practices.• Assisted the Coaching staff in planning and marketing annual recruiting camp by creating Excel VBA codes to communicate with an additional 30,000+ players and thus increase participation outreach.• Planned and executed all game-day team activities including communication with visiting teams, coordinating game day staff and volunteers, and all field and facility management needs

Greater Philadelphia Area

• Provided customer service to patrons of the temple University Center City campus with issues such as troubleshooting computer software, Wi-Fi-connection and printer settings• Responsible for maintenance of printers in having papers and ink in active condition • Handled media requests of all the classes and offered technical assistance for media services

Greater Philadelphia Area

• Helped organize the orientation for incoming graduate students for the School of Sport, Tourism and Hospitality Management (STHM)• Served as the assistant for James Alton, Manager of Graduate Student Services and handled all his day to day operational needs

Greater Philadelphia Area

Worked in ticketing and security on event days to ensure all patrons were authorized and distributed promotional material

Chennai Area, India

Mentored primary school kids about life skills through sport via a non-profit organization

Manchester, United Kingdom

Acquired a Level 1 in “Using sport to tackle Youth crime” through Rio Ferdinand foundation.

Chennai Area, India

• Spearheaded a JAVA development team of 15 that created a Financial Analysis web application• Strategized and devised a Client Interface Lab for Cognizant to showcase the enhanced Insurance software• Collaborated with the clients to successfully integrate different software systems• Developed programming code to convert policy data from a legacy system to modern day insurance software

Master Of Science (Ms), Sports Business

Bachelor'S Degree, Aerospace, Aeronautical And Astronautical Engineering

Activities and Societies: Form- 3 certification from central government of India, Captain of Amrita University soccer team, Head Convenor.