► Developed marketing strategy, SEO, and marketing plans for companies in various industries including high tech, financial, hospitality, construction, and healthcare.► Created templates, built web pages from scratch, edited and optimized existing web content, and managed digital assets. Performed QA on both staging and live content. Conducted triage and project status meetings, communicating with other team members on an ongoing basis.► Optimized customer journeys on websites. Wrote and edited web content, created landing pages and email campaigns, and edited and optimized third-party and partner content.► Wrote thought leadership articles, managed blogs, and developed UX and SEO best practices.► Defined content strategy and managed SEO and marketing campaigns for both enterprises and start-ups. Reviewed analytics, dashboards, and KPIs. Worked in Agile marketing environment.► Collaborated with global / regional teams to increase website traffic, generate leads, and grow engagement. Developed short-term / long-term strategy roadmaps for websites.► Reviewed websites, performed content audits, competitive gap analyses, SEO audits, on-page and off-page (link-building) campaigns. Monitored technical SEO work and tested performance.► Conducted keyword research and worked both independently and with SEO/SEM agencies to monitor and improve rankings, performance, and recommendations for improvement.► Analyzed automation for greater efficiency. Built content performance dashboards. Conducted A/B testing. Created / maintained editorial calendars (e.g., Smartsheet).► Optimized content processes, workflows, project intake guidelines / forms. Coordinated meetings with stakeholders, serving as liaison with IT.► Tracked and resolved issues (e.g., Jira), coordinating with other teams/vendors, as needed.ABOUT MENDO DIGITAL: Digital marketing agency that provides B2B and B2C organizations with marketing and technical content as well as SEO, SMO, and website optimization.

► Analyzed business needs and guided 100+ B2B, B2C, and B2B2C small businesses, startups, and nonprofits in determining marketing strategy (including organic SEO, local SEO, email marketing, and social media marketing).► Helped both English-speaking and Spanish-speaking clients to optimize their online presence, develop marketing plans and content calendars, and improve marketing operations.► Presented SEO and other digital marketing webinars/workshops in person and online.ABOUT WEST BUSINESS DEVELOPMENT CENTER: Affiliated with the U.S. Small Business Development Center (SBDC) Program that provides entrepreneurs and small business owners with the tools and guidance needed to become successful in today's challenging economic climate.

► Building brand awareness and lead-generation with organic SEO, advertising, and social media marketing.► Strategizing and writing thought leadership articles and other content.► Managing creative team including graphic designers and web developers.

► Building brand awareness and growing leads with organic SEO, local SEO (i.e., Google Business Profile), and social media marketing.► Writing content for B2B and B2C customers.

- Optimizing online presence to build awareness and grow leads with organic SEO and local SEO (i.e., Google Business Profile).- Writing content for segmented audience (B2B / commercial and B2C / residential customer base).

► Analyzed digital marketing needs and guided startups in implementing marketing strategy, keyword research, local SEO, on-page SEO, off-page SEO, technical SEO, email marketing, advertising, and social marketing.► Presented organic SEO webinars/workshops for online audiences.ABOUT LAKE COUNTY ECONOMIC DEVELOPMENT CORPORATION (LCEDC): Assists entrepreneurs with the many facets of doing business from start-up to growth and to exit strategy.

► Managed company site on WordPress and optimized digital content with responsive Web design and functionality.► Collaborated with internal teams and vendors for content curation, graphics, SEO, SEM, and PPC campaigns.► Developed user personas and designed website content streams.ABOUT LIVEHIVE, INC.: Sales acceleration platform with automation and buyer-based engagement analytics, providing sales reps with insights into prospect engagement and giving managers visibility into team behaviors and processes.

► Earned Excellence at EMC Silver Award as optimization team member, in recognition of on-time, on-budget content migration and strategy.► Wrote and edited content for a wide range of campaigns with high-engagement and converting assets such as landing pages, eBooks, blog posts, articles, videos, leadership materials, and white papers.► Increased effectiveness of marketing teams with customized content submission templates and content publishing processes.► Successfully managed multiple projects, coordinating cross-functionally, internally as well as externally, on time and on budget.► Significantly impacted search engine rankings, increasing return on investment (ROI) and evangelizing best practices to marketing teams.► Led multiple content and multisite migrations with content management system (CMS) implementation at zero down time.► Coached marketing team members on content creation and user experience, scheduled course sessions, and assembled online learning materials.ABOUT EMC CORPORATION: Leading provider of information storage systems, software, networks, and services, specializing in analytics, cloud computing, data storage, information security, and virtualization. Acquired by Dell.

► Earned Merit Award: Content Management Products, Online Communication, Touchstone, sponsored by Society of Technical Communication (STC).► Increased efficiency of line-of-business (LOB) managers by developing content submission templates and brainstorming on graphics and interactive tools for lead generation.► Optimized Web content by performing website audits, evaluating site metrics and competitors' sites, and developing and implementing best practices.► Planned and executed Web usability testing, tabulated results, and wrote executive summary of recommendations, validating plans for future improvement of site.ABOUT DOCUMENTUM: Software company, developer of Documentum enterprise content management platform, allowing enterprises to access and control all their information assets. Acquired by EMC Corporation. The Documentum platform is now owned by OpenText.

► Published Web content through launch, multiple content migration cycles, content integrations, and site globalization, brainstorming with marketing managers to develop content and move to content management system (CMS).► Improved organic search, lead generation, and performance marketing.► Increased sales via direct-response pages, sales-oriented landing sites, and direct-mail campaigns, running A/B testing, and tracking response rates/effectiveness.► Enhanced user experience by assembling script, graphics, video, and audio client testimonials into interactive multimedia such as product tours, diagrams, and demos.► Performed project management functions for website development including planning, scheduling, and implementation. Maintained ongoing communications with teams comprising product managers, developers, designers, project managers, and vendors.ABOUT PEOPLESOFT: Software company, provided customer relationship management (CRM), enterprise performance management (EPM), financial management solutions (FMS), human resource management systems (HRMS), and supply chain management (SCM) software among others. Acquired by Oracle Corporation.

► Developed Web pages, meeting with various product teams (such as Customer Support, IRA/Retirement Center, Home Equity, and Y2K) to define objectives and timelines, determine content and functionality, design visually appealing layout, ensure rapid download times, and quality-control results.► Wrote original content as well as edited outsourced articles, negotiating terms with third parties and editing/customizing outsourced articles, ensuring their adherence to site tone and stylistic requirements.► Performed project management functions for website development including planning, scheduling, and implementation. Maintained ongoing communications with teams comprising product managers, developers, designers, project managers, and vendors.ABOUT WELLS FARGO: Banking and financial services company, offers asset management, brokerage services, commercial banking, commodities, consumer banking, corporate banking, credit cards, consumer finance, equities trading, finance and insurance, foreign currency exchange, foreign exchange trading, futures and options trading, insurance, investment banking, investment management, money market trading, mortgage loans, prime brokerage, private banking, retail banking, retail brokerage, risk management, treasury and security services, underwriting, and wealth management.