Melissa Marin Email & Phone Number

Cleveland, Ohio, United States

Cleveland, Ohio, United States

Responsible for setting the strategy and overseeing the plan for libraries and schools to reach new readers through print and web materials, communication resources, and campaigns. Manage a team of outreach specialists and a graphic designer to help meet these goals.Regular duties include coordinating and assigning marketing work requests; being the product owner of our partner resources website for marketing materials (Resource Center); meeting with my team to provide insight and direction on projects and their performance; overseeing large marketing & outreach campaigns; creating compelling presentations and print and digital marketing assets in PowerPoint, Canva, and Adobe Acrobat; tracking and analyzing the success of marketing resources using Google Analytics and working with our UI/UX team; acting as a member of the leadership team and representing my team and our mission to the executive level; managing a budget; and collaborating with teams across the organization to support new product launches and updates, and company-wide initiatives with applicable resources. Additionally, in 2019, I presented and coordinated registration logistics and set-up for "Digipalooza Academy" (OverDrive's user group conference) events in Toronto and Pasadena. In 2021, I presented and managed sponsorships for the first virtual Digipalooza conference. Key accomplishments: -Launching the Resource Center website, keeping it updated, and working with our UI/UX team to refresh the design and user experience. -In 2020, year over year downloads of assets created by my team on the Resource Center increased over 371% compared to 2019. In 2021, pageviews, users, and downloads continue to trend up over pre-pandemic use. -Consistently receiving positive feedback and ratings from my team during employee surveys & "exceeds expectations" from my manager during reviews.

Cleveland, Ohio, United States

From November 2010 through January 2018, I was promoted multiple times with increasing levels of responsibility for marketing within the Partner Services department:- Partner Services Associate- Marketing & Outreach Associate- Marketing Specialist- Marketing Specialist I- Marketing Specialist IIMy primary work involved the creation and distribution of print and digital marketing assets, communication templates, campaigns, and more to help library and school partners promote their ebooks & audiobooks to end-users. Additional regular duties included project management; collaborating with graphic designers; building and hosting webinars to train partners about marketing & outreach; tracking the success of campaigns; writing and editing blog posts and press release templates; and managing the packaging and shipping of promotional materials. During this time, I coordinated a large-scale kickoff promotion for our new app Libby by shipping out over 1,000 marketing packages to libraries; hosted yearly campaigns and user contests to encourage product usage and promotion (Outreach Contests & Digital Dash); and was awarded for innovative thinking during a companywide Innovation Day in 2016. I also helped plan, staff, and eventually co-chair Digipalooza (OverDrive's user group conference) five times between 2011 and 2017. This required event planning, program building, clear and consistent communication with external vendors, internal stakeholders, and attendees, managing registration software and data, creating sponsorship packages and acting as the primary point of contact for sponsors and exhibitors, launching a conference app, planning evening events, coordinating speaker and staff schedules, arranging transportation, the creation of an event program and related handouts and signage, acting as a liaison with accounting for sponsor and attendee invoicing, and more.

Toledo, Ohio Area

Hands-on client management and communication, overseeing telecommunication projects from conception to completion. Coordinated the installation of internet and phone services for businesses. Once installed, was responsible for daily monitoring to ensure connectivity. Assisted clients with proactively addressing potential problems and troubleshooting technical issues, as needed. Helped manage client billing in QuickBooks. Composed and edited corporate documents, including working on a team to redesign company brochures and websites.

Toledo, Ohio Area

Assisted companies in filling their short-term staffing needs, by quickly adapting to new environments, being reliable, and providing quality customer service.Placements included: Working in the finance office of a car dealership, promotional work for Choice Hotels, and special events, such as staffing a local Starving Artists art show.

Toledo, Ohio Area

Worked in the office at an elementary school, serving as an administrative assistant to the school principal. Acted as a receptionist for incoming calls and in-person visits. Helped manage the principal's meetings and daily schedule. Responsible for finding substitute teachers when classroom teachers were ill. Ensured students and parents received weekly packets of information sent home, including the creation of a weekly school bulletin newsletter. Assisted in balancing the school checkbook in QuickBooks and physically managing all money delivered to the school office. Coordinated paperwork related to student registration, field trips, and more for administration and staff.