Mario Baldi Email & Phone Number

Parma, It

Parma Area, Italy

Manage external communication plans and governanceManage promotional activitiesManage portfolio communication plans and include the equipment andservice portfolio at every stepManage portfolio launch plans with internal communications and effectivelyroll out to the zonesDeliver a simple coordinated process in order to provide effective, joinedup communications.

Parma

Sales Tools ManagementDefine standards and guidelines for Sales Tools development across all portfolios (Unified tools).Consolidate yearly planning of Sales tools deliverables.Consolidate and control yearly budget for all Sales tools.Coordination with external suppliers.Product PromotionDevelop the yearly Product Communication plan with Product managers and Communication department.Release every quarter an internal product newsletter.Represent Product Management in the trade shows steering committees.Create customer presentations / sales arguments for complete equipment portfolio.Control Sales documents coherence and adaptation to local (Zone or segment) environment.Commercial launch supportPrepare, coordinate and release all sales tools related to new products according to PDP planning.Ensure the availability and quality of sales tools on time to support new product launches.Transfer of Product know-howOrganise the transfer of Product know-how, Product Sales tools and Sales arguments to front line.Schedule and coordinate Technologies training in Europe and in the Zones to develop and maintain front line competences.Consolidate, own and animate monthly planning of Product Management Training activities in Europe or in the zones