Mariola Diaz Email & Phone Number

Los Angeles, Ca, Us

Burbank, Ca, Us

Owns Product Marketing Strategy and Go-To-Market programs at Cast & Crew for the Film, TV, and Streaming vertical and Commercial & Live Events vertical spanning 10+ SaaS products & integrations.

Burbank, Ca, Us

First hire in role. Defined and built out the product marketing function and PMM team at Cast & Crew. Developed GTM strategies and product enablement programs to support product suite, product integrations and partnerships focused on Film, TV, Streaming verticals. Cast & Crew's product suite spans across digital crew onboarding, time-keeping, HR, Accounting solutions designed specifically for the production ecosystem.Highlights:Defined Cast & Crew's Product Marketing strategy for 10+ products & partnershipsDeveloped Go-To-Market processes, defined GTM KPIs, and successfully rolled out multiple product programsDefined product marketing programs for digital transformation for productions of leading studios (Warner Bros, Netflix, Apple TV, Amazon Studios, Disney etc) Drove internal and external product readiness initiatives, product enablement and product education programsEstablished product marketing team structure and objectives, hired, coached and managed team of 6 PMMs and product education program managers

My work explores abstract color blocking, blending primary colors with custom shades I mix, creating dynamic combinations on medium to large canvases. Using acrylics, mixing tools, and brushes on gallery-stretched canvases, I aim to capture vibrant moods that reflect the richness of diverse life experiences. The color palettes emerge organically, evolving as the piece takes shape—much like life itself, layered with stories and perspectives.

As One Charity is a 501(c)3 organization dedicated to impacting youth and impoverished communities around the globe. Our grassroots organization works to design and implement scalable academic, creative, social and environmental development programs, and provide resources and training to ensure long-term sustainability. In 2017, we launched our first As One Charity Creative Arts Camp in the country-side of Jamaica at Ulster Spring Primary School in Trelawny. The week-long, arts-immersion experience provided 150 students (Ages 7-13) with the opportunity to explore their inner-creative nature. For many students, this was their first time attending classes in areas such as painting, theater, dance, music, fashion, creative writing, and design.• Develop curriculum and lead painting classes for students (Age 7-12) • Oversee As One Charity marketing programs: Large Donor and Sponsor packages, Fundraising newsletters and creative direction on collateral.

Los Angeles, California (Southern), Us

• Head of International Product Marketing – First hire in role. Led international GTM marketing initiatives, established regional product messaging, overhauled and streamlined global RFI processes to improve efficiency across the organization, and fostered strong relationships with offices in Singapore and London to aid Factual’s global footprint growth.

Los Angeles, California (Southern), Us

• Partner Go-To-Market Initiatives – First hire in role. Led end-to-end partner product marketing strategy for 70+ leading adtech partners including Google Marketing Platform, The Trade Desk, Adobe, MediaMath, Centro, Appnexus, LiveRamp, Facebook, Twitter, Samsung TV, Vistar Media. Collaborated with cross-functional teams and external partner stakeholders to define joint value propositions, co-branded messaging and collateral highlighting unique benefits of the partnership to mutual customers.

Glendale, Ca, Us

Born within DreamWorks Animation Studios in Los Angeles, DreamWorks NOVA (DWA NOVA) is a Software-as-a-Service company, offering a 3D digital image generation platform that allows companies to revolutionize their Product Design, Merchandizing and Go-To-Market strategies.• First hire in role. Guided efforts to define & execute NOVA’s product marketing strategy, communication goals, and marketing project plan for engagements with Fortune 500 prospects and clients. (Client/Prospect examples: Nike, Burberry, Target Corporation, Kohls, Gap, LVMH, Bentley Motors, Tommy Hilfiger, PVH, etc)• Refined NOVA’s overall value proposition across verticals by closing gaps in previously disconnected brand content to reflect a succinct brand look, feel, and tone • Collaborated with business development, sales, creative, engineering, and product teams to produce new brand collateral from scratch explaining NOVA’s value proposition independent of DreamWorks Animation to multiple industry verticals. (Collateral examples: client pitch decks, investor presentations, platform data sheets, web copy, positioning papers, white papers etc)• Identified opportunities, planned, and executed promotional efforts and strategic placement of brand content required to align with prospect, sales, and investment activity along the brand activity roadmap • Managed all NOVA 3rd party creative relationships with creative agencies, creative partners, collateral vendors, creative stakeholders, and DreamWorks Animation Studio’s Corporate Strategic Alliance team

Tarzana, Ca, Us

InfoStreet is a leading Cloud software provider, specializing in providing the most efficient and affordable Cloud solutions to small businesses. Flagship products include SkyDesktop; an in browser platform to run and manage small businesses, SkyAppMarket; a business app marketplace, and SkyLogin; single sign-on solution for small businesses. • Strategy - Developed go-to-market strategy and launch program for SkyDesktop & SkyAppMarket • Product website - Led re-launch SkyDesktop website with updated branding (written content, graphics, user experience, CMS management).• Content Development - Developed content plans to SEO optimize website content, social media content, digital advertising campaigns (social network, CPA & retargeting campaigns)• SEO analysis and research for on-site and off-site SEO • Partner Product Marketing - Developed strategies for new content marketing programs with app partners (Norton, Weebly, Zeendo, Simplifyd) for cross content promotion• Social/PR Outreach - Established B2B influencer outreach program for SkyDesktop brand. • Branding - Established new marketing and branding guidelines for the re-launch SkyDesktop & SkyAppMarket brand• Analytics & Research - Monthly and weekly analytics reports and project planning based on user data in Google Analytics, Mixpanel Analytics, MOZ SEO tools, Sprout Social Media analytics

Los Angeles, Ca, Us

• Led creative teams in the re-brand of two flagship athletic charity events in North America (over $42 million in revenue in 2014) Australia (over $22 milion in revenue in 2014), generating new registrations and fundraising dollars• Developed detailed project/campaign briefs & timelines to ensure that all departments are working in conjunction and on strategy: online, print, creative, social• Spearheaded internal project management of each campaign and subsequent projects across all phases including briefing, creative, interactive development, launch, social outreach programs, analytics, optimization, and wrap-up• Provided creative direction, adhered to budgets, and oversaw overall execution and trafficking of marketing materials including point of purchase displays, promotional giveaways, apparel, and print/online ads• Managed marketing deliverables for strategic initiatives and related activities across key internal cross-functional teams including PR, Sponsorship, Operations and Logistics and execute assigned marketing activities which may include brand event positioning, creative development, media strategy, online development and promotions.• Collaborated with VP of marketing, brand directors, art director, and creative team to conceptualize, develop, and execute marketing campaigns for 23 events across 3 continents• Managed creation and implementation of advertising/communication initiatives and media plans including traditional and non-traditional/digital media• Assisted in the development of the annual advertising / marketing plan for the North American & Australian client brands for all consumer facing elements• Managed & lead the team of Marketing Activations Coordinators for 23 international events

Macquarie Park, Nsw, Au

• Led the implementation of marketing campaigns in stores for specialty interest digital products. Managed collateral distribution and sales across 6 regional stores for these campaigns• Exceptional client relationship management, through strong attention to detail and matching product solutions to meet individual needs of various client segments (corporate, mid- size business, small business & personal)• Consistently exceeded sales targets and KPIs in multiple product categories across all client segments. Achieved highest customer conversion for the region in slow moving telecommunication add-ons with a 180% conversion rate to target. Also achieved 100% satisfaction in client service excellence feedback surveys.

• Completed a marketing plan (which included but not limited to segmentation, strategy development and various marketing metrics)• Used market research in strategy development and generated tactics to restructure company offerings to better suit the need of clients and improve sales by a minimum of 25% per financial year over 3 years. • Assisted in management of client relationships, worked with external vendors to produce marketing collateral, and maintained social media accounts and general management of day-to-day marketing activities.

St. Leonards, New South Wales, Au

In this coveted marketing mentoring program, a handpicked cohort of promising young marketers is paired with seasoned executives with a decade or more of industry experience. I was honored to be chosen as a mentee, mentored directly by a senior marketing executive at IBM Australia. This enriching experience enhanced my comprehension of marketing intricacies, product development, and product marketing strategy formation in B2B technology and IT service industries in Australia.

Wantirna South, Vic, Au

• Prepared daily reports to monitor Key Performance Indicators and other metrics to track brand awareness, consumer engagement, consumer retention, and marketing changes that occurred during campaigns• Coordinated production of marketing and promotional materials for outreach marketing campaigns• Managed social media accounts for client brands during specific outreach campaigns

Sydney, Nsw, Au

• Asisted Melbourne marketing team in producing highly effective collateral and orchestrating successful marketing campaigns for specialty digital product launches, resulting in increased brand visibility and user engagement.• Assisted in the development and execution of sales strategies for groundbreaking product category launches (TBOX) across the 3 largest stores in Melbourne, driving significant revenue growth and market expansion• Cultivated and expanded the return-client book of business, fostering strong, long-lasting relationships with business customers. Proactively handled conflict management and effectively resolved telecommunication issues for 8 large accounts, with over 100 services per account• Demonstrated exceptional sales performance, consistently surpassing targets by 20% or more, showcasing a track record of exceptional sales achievements.• Achieved the highest customer satisfaction rating of 5, reflecting a dedication to delivering exceptional service and ensuring customer delight

Bachelor Of Commerce, Marketing, Management

Victorian Certificate Of Examination